«ukragrokom». «ukragrokom» - one of the largest companies of the ukrainian agrarian market...
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«UKRAGROKOM»
«Ukragrokom» - one of the largest companies of the Ukrainian agrarian market
Products:
Crop-Protection Agents Seeds Aqueous Fertilizers Mineral Fertilizers
Services:
Agronomic Support Agrochemical Analysis of Soils
«Ukragrokom»: Experience - 12 years Number of employees – 150 persons 9 representative offices: Kyiv, Kharkov, Cherkassy, Dnepropetrovsk, Poltava, Kherson, Henichesk, Lutsk, Ternopol 12 stores Mineral fertilizers pre-packing base in Cherkassy city Customers – 1,5 ths. of agricultural producers
Mission
We care about increasing the productivity of agricultural producers, providing agronomic support in conjunction with the supply of mineral fertilizers, crops and seeds protection agents.
We strive to maintain a high level of service for our customers and partners due to the professionalism and long term trusting relations building.
Values
Reputation
We make honest business and always carry out our obligations. We hold the high level of business ethics and effective interaction. We base our activities on the understanding that all our efforts have to meet the public interest.
Team
The employees make our company successful and are a major asset to our business. We work as a team and for the common success. We are interested in the professional development of staff.
Professionalism
We strive to be the most professional company in the agricultural market of Ukraine. We strive to meet the expectations of customers, meet their needs in agronomic support and agrochemical products supply. We make every effort to make the relations with the new client to grow into the long-term partnership.
History
19997th of September. The Company «Ukragrokom» has been set up. The main branch of activity – agricultural production in Poltava region.
2002 Development of the “Mineral Fertilizers” line. The 1st representative office in Lutsk city is opened.
2003 Obtaining the status of the general distributor of JSC "Fertilizers" (Russia, Rossosh city)
2004 Opening two own storages in Kharkov and Cherkassy cities
2005Representative offices: Kharkov city, Lutsk, CherkassyConquering share of 40% in import of NPK supplies
2006 5 representative offices: cities of Kharkov, Cherkassy, Lutsk, Poltava, Novaya Kakhovka
2007Opening the representative offices in cities of Kherson and HenicheskEntrance to the market of seeds and microfertilizers
2008Opening representative office in Ternopol cityEntrance to the market of crop-protection agents
20098 representatrive officesCompleting the base on fertilizers packaging and fertilizer mixtures production in the city of Cherkassy
2010Opening another representative office - DnepropetrovskRegistering own ТМ “Greenfort” in plants protection methods Proposing the crediting system for agricultural producers
2011
Launching own line of TM “Greenfort” crop-protection agents at the market Providing the new service of agronomic support for the customers. Purchase of the agricultural program for integrated farm managementOffering the forward contracts for agricultural producers.
Crop - Protection Agents
BASF BAYER
We supply quality products, that is why we cooperate with the world’s leading suppliers
Acknowledged leader in the global agrochemical market
Seeds and crop-protection agents production of almost any crop
New technologies and innovations
Reliable partner of global agricultural producers.
Agents BASF are guaranteed to improve the quality, volume and profitability of agricultural crops harvested.
Holds leading global position in the crop protection industry.
The leader in the manufacture of insecticides, herbicides, fungicides and drugs for pre-treatment of seeds.
- standard of quality and success of Ukragrokom
«Greenfort» crop-protection agents
«Greenfort Stimulus» aqueous fertilizers
«GREENFORT» = QUALITY
High-quality active ingredients and components
High level of production
Appropriate transportation and storage conditions
Quality control at every level
Aqueous Fertilizers
Greenfort Stimulus Nutrivant Plus Foliker Crystalon Speedfaul Bor Kelkats Yara Vita Reksolin АВС Yara Vita TesnoCocktail
Nutrivant Drip Yara Fertiker Pekasid Monopotassium Phosphate Calcinit Potassium Sulphate Potassium Nitrate Calcined Kieserite
Aminocat 30% Raikat Microkats Razormin Florone Kelik
Aqueous mineral fertilizers for foliar
spray:
Fertilizers for drip irrigation:
Fertilizers and growth stimulants containing a
mino acids, polysaccharides, phytoh
ormones,vitamins, seaweed
extract:
Мineral FertilizersWe come into line both with local chemical companies, and foreign producers of nitrogen, phosphorus,
potassium and complex fertilizers.
Ammonium Nitrate Calcium-ammonium Nitrate Carbamide Ammonium Sulfate Carbamide-Ammonia Mixture (CAM) Ammonia Water Potassium Chloride Ammophos Sulfoammofos Ammonium Nitrate Phosphate Fertilizer (16:16:16, 22:11:11, 24:6:12, 15:15:15 ) Diammofoska Mixtures of Fertilizers
ACHIEVEMENTS
At the second annual "Yalta Agrochemical Forum»Company "Ukragrokom" has been marked as the largest importer of mineral fertilizers in 2011.
In 2010 "Ukragrokom" was top ranked as the “Trade Company of the Year at the Ukrainian Market of Mineral Fertilizers” for high rates of realization.
Seeds
The basis for sustained high yield – high-quality seeds.
About 30 corn hybrids of maturity range (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 200 to 440
About 20 high-yielding sunflower hybrids, including the technology for growing EkspresSan
About 30 corn hybrids (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 180 to 490
About 20 sunflower hybrids with high oil content and resistance to most common diseases
A range of classic and high oleic sunflower hybrids, which also include hybrids for cultivation technology Сlearfield.
About 20 high-yielding solid hybrid maize/corn with FAO from 180 to 460
Agronomic Support
✓ forming up a plan for production and financial management in crop production industry;
✓ development of individual protection systems and the implementation of modern growing technologies;
✓ making up a flow process chart of agricultural crops growing;
✓ development of mineral nutrition system on the basis of agro-chemical analysis of soil;
✓ running leaf analysis to determine the rate of mineral nutrition with the following recommendations;
✓ application of fertilizers, special aqueous fertilizers, with minor nutrient elements, crop-protection and seed agents.
Agrochemical Service
Determination of agrochemical and physico-chemical properties of soil:
plants tolerable phosphorous compounds (P) exchange potassium (K) fluent - Calcium (Ca) sulphur (S) sodium (Na) iron (Fe) manganese (Mn) copper (Cu) zinc (Zn) borium (B) olybdenum (Mo) acidity of the soil solution (pH) cation exchange capacity.
Why do the customers choose “Ukragrokom”?
Positive image of the Company
Quality of products
Punctuality in supply
Credit financing of agricultural producers
Agronomic support and service
Extensive network of representative offices and storages
Professionalism
Our Customers
“Ukragrokom” Company policy is aimed to fulfill obligations concerning terms and high quality of the products supplied and services provided, as well as to build the long-term partnership with agricultural producers.
1 500 agricultural producers
Planted Acreage
Ukrainian Market Trends
Planted acreage of agricultural crops Crop-protection agents Corn and sunflower seeds Aqueous fertilizers Mineral fertilizers
«UKRAGROKOM» Company Development Plan
Planted Acreage of Winter Crops in Ukraine, on Yield the year 2012 (ths. ha)
Planted Acreage of Spring Crops in Ukraine, the year 2011 (ths. hа)
Market Trends of Crop-Protection Agents
2009
2010
2011
50 % / 50%Generics / Original
The growth of the market share of generics from 10% to 50%
633 generic products are registered in Ukraine
Annual prices’ increase
The rate of profit drops in the industry by increasing number of the market players
15% of the market - the "black" import
Upward credit sales trends (prevailing type of crediting 30/70)
2008 $ 448 mln. US
$ 306 mln. US
$ 426 mln. US
$ 550 mln. US
Crop-Protection Agents Import,VAT not included
By the year 2014 Ukragrokom plans to achieve 10% market segment of Crop-Protective Agents
* VAT not included
Herbicides - bulk sales turnover product of Ukragrocom in Crop-Protective Agents
Market Trends of Corn and Sunflower Seeds
2009
2010
2011
Sunflower and corn crops increase
Excessive demand for imported sunflower and corn seeds
The credit part rises in sales
Price increase since 2010 for 20-30%
2008
Sunflower and Corn Seeds ImportVAT not included
$ 298 mln. US
$ 276 mln. US
$ 318 mln. US
$ 450 mln. US
By the year 2014 Ukragrokom plans to achieve 4% market segment of Corn and Sunflower Seeds
VAT not included
Ukragrokom counts on Corn and Sunflower Seeds Sales
Aqueous Fertilizers Market Trends
2009
2010
2011
Market potential of Ukraine – more than 500 mln. $US, VAT not included (based on the acreage of Ukraine)
The rate of profit in the industry is stable
50 producers are working at the Ukrainian market, 16 of which occupy 85% of the market
The number of importers is growing annually, with 12 companies providing 75% of imports
The rise of the fertilizer liquid import from 30% in the year 2008 to 55% in 2011
Upward trend on consumption of fertilizers based on aminoacids.
2008
Aqueous Fertilizers Import,VAT not included
$ 33,6 mln.
$ 8,2 mln.
$ 15,3 mln.
$ 30,0 mln.
By the year 2014 Ukragrokom plans to achieve 5% market segment of Aqueous Fertilizers
More than 50% of Sales of Aqueous Fertilizers would make ТМ «Greenfort Stimulus»
Market Trends of Mineral Fertilizers
2009
2010
2011
The years 2009 – 2011«UKRAGROKOM»
10% of market
Market monopolization
Control and regulation of wholesale and retail prices
Market products volume control
Monopolist’s formation of the own distribution channels
Significant fall in the industry profit ratesMF Consumption Volume
2 118 ths. tonnes
2 052 ths. tonnes
2 400 ths. tonnes
By the year 2014 Ukragrokom plans to retain the level of 11% at the market segment of Mineral Fertilizers
* VAT not included
More than 90% of Sales of Mineral Fertilizers would make Nitrogen and Complex Fertilizers
For the period from 2011 to 2014 Ukragrokom plans to increase revenue from the sale for more than 2 times
Sale Revenue Structure of Ukragrokom
Year 2011 GOAL for 2014
In 2014 Ukragrokom plans to increase marginal revenue up to 28 mln $US with the margin of 11%
Margin, %
2011 GOAL for 2014
Marginal Revenue Structure by Product Lines
Targets in commodities through 2014
CROP-PROTECTION AGENTS
2011 2012P 2013P 2014P
AQUEOUS FERTILIZERS
SEEDS
MINERAL FERTILIZERS
* Sales volume, VAT not included
“Ukragrokom” Company Positioning
Staff qualification
Customer-oriented approach
Agronomic support and agrochemical service
Punctual products
supply
Missions of «Ukragrokom» for 2012 – 2014 years
High-quality agronomic support
Further growth of the representative network with extended infrastructure
Expanding the product line of crop-protection products TM "Greenfort" and aqueous fertilizer
TM "Greenfort Stimulus"
Personnel development
Customer-oriented approach of the Company, new loyalty programs
Complex support of agricultural producers with agrochemical products and seeds
“Ukragrokom” Network of Representative Offices and Storages
Holosiyivska str. 7, building 2Business Center “Rent House”, of.5/1
03039, Ukraine, Kyiv cityTel. +380442514583
+380442514504