#ukhug 2016: inbound growth, marketing that ignites sales - babelquest
TRANSCRIPT
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Inbound Growth Marketing that ignites sales
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Whyalign?
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www.stateofinbound.com
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Marketing and Sales alignment checklist
ü Definethecommonlanguageü Setgoalsonquan6tyandvalueü Agreeonqualifica6oncriteriaü Automatetheprocessasmuchaspossibleforspeedü Providecontextfortheconnec6onü Askques6ons,don’tpitchü Createmul6pleconnec6onaDemptsü Definetheoutcomes–advance,nurture,disqualify(withwhy)ü Review,learn,improve,repeat.Marke6ngandSalesmustworktogethertosolvethechallengeforthebuyer!
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Parting thought…
The new reality is that we as buyers are in control. To the buyer, the buying experience is what differentiates us from our competitors. We must now see marketing and sales as services we provide to our future customers.
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Whathappenswhenyougetitright?
hDps://www.babelquest.co.uk/blog/integra6ng-inbound-marke6ng-and-sales-boosts-growth-for-it-innovators-lan3
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