COLOUR ARTIST

COLOUR SPECIALIST

CRAFT ARTIST

EDITORIAL LOOK

STYLE MASTER

MEN’S HAIR

70% OF THE OVERALL SCORE: - Balayage technique, application, colour selection, commercial usability explanation, consideration of how colour compliments the styling (shape and length) - All products used for creating the look If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used - Colour formulas

30% OF THE OVERALL SCORE: - Individual vision/creative personalisation - Inspiration behind the look

70% OF THE OVERALL SCORE: - Positive change between the “before” picture and the “after” look and how that fits the individuality of the model and reveals the authentic beauty- Imaginative cut/styling/colour techniques - All products used for creating the look If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used - Colour formulas

30% OF THE OVERALL SCORE: - Inspiration behind the look

70% OF THE OVERALL SCORE: - Technique, execution, finish, commercial appeal; consideration of how styling compliments the haircut - Link to the modern, wearable look reflective of the ‘ghd girl’: confident, bold and fearless; yet poised, empowered and polished - Equipment choice

30% OF THE OVERALL SCORE: - All products used for creating the look. If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used - Colour formulas (if the hair was coloured) - Inspiration behind the look

70% OF THE OVERALL SCORE: - Technique, shape, balance; suitability of the look and how it reflects a charismatic personality of the model - All products used for creating the look If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used - Colour formulas (if the hair was coloured)

30% OF THE OVERALL SCORE: - Link to Sebastian Professional brand identity and editorial hair - Inspiration behind the look

70% OF THE OVERALL SCORE: - Barbering techniques, cut & styling techniques - All products used for creating the look If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used- Colour formulas (if the hair was coloured)

30% OF THE OVERALL SCORE: - Link to the SEB MAN’s on-the-go identity - Inspiration behind the look

70% OF THE OVERALL SCORE: - Technique, application, colour selection, commercial usability, consideration of how colour compliments the styling

(shape and length) - All products used for creating the look If a competitor used products other than those manufactured by Wella Professionals, they are still expected to list the products they used - Colour formulas

30% OF THE OVERALL SCORE: - Individual vision/creative personalisation - Inspiration behind the look

DIGITALCOMPETITOR BRIEF

UK REGIONAL & IRELAND HEATS

WE WOULD LIKE TO THANK YOU ALL FOR SUBMITTING YOUR PHOTOGRAPHIC ENTRIES FOR TRENDVISION AWARD 2020. ALL PHOTOGRAPHIC WINNERS ARE NOW INVITED TO

COMPETE IN THE DIGITAL COMPETITION, THAT WILL DETERMINE THE UK REGIONAL & IRELAND WINNERS WHO WILL GO ON TO COMPETE IN THE TVA UK & IRELAND FINAL.DUE TO SOCIAL DISTANCING YOUR REGIONAL SUBMISSION WILL BE BASED ON YOUR

PHOTOGRAPHIC ENTRY LOOK.

We wish you the best of luck! If you have any questions, do not hesitate to get in touch with us via wellaevents@cotyinc.com.

COMPETITION FORM

TOPICS FOR YOUR VIDEO

Your contact details Your “before” and “after“ looks that you submitted as your Photographic Entry. Please note that images uploaded will be checked against the images that you originally submitted for the

Photographic Entry stage, and any discrepancies may result in disqualification.

A recorded video clip of yourself that should be no longer than 3 minutes in length. This video is your opportunity to show off your competence and skill set. Please cover the below topics in

your answer – these questions are in relation to the look that you submitted as your Photographic Entry. Feel free to add any other

information you like and show any visuals (e.g. mood board) if you have them.

If you are a Photographic Winner, make sure you check your direct messages (DM) on Instagram, as you will be sent a link to the online competition platform.

The online form that you are asked to complete consists of 3 parts:

#3#1 #2