uk marketing committee 18th january 2007 offices of phillips, guildford
TRANSCRIPT
UK Marketing Committee
18th January 2007
Offices of Phillips, Guildford
ABB Trevor KirtleyAdaptflex Paul Gretton Applied Energy Joe Barrasso Philips Paul HarwoodDimplex Karen Trewick Prysmian Julie MouldDraka Martin Dale / Mark Froggatt Schneider Becky GuestFluke Ken West Thorn Helen MorrisITW-SPIT David Lorrison Vent Axia Joanne WhiteKew Technik David Miller Legrand Vikki Clamp/Steve Smith Voltimum Christopher ReeveMGE UPS Jason Koffler Daniel IsenbergMK Lisa Cusgrove Raymond CoppingerNexans Lucy Wade Mgt. FitzsimonsOSRAM: Louise Bergandy/Jason Hicklin
Apologies:Phoenix Contact Mark Weymouth Eaton Andy HudsonSchneider Electric Becky Guest
Attendees
• Voltimum UK - Marketing Committee Meeting• Thursday – 19th September 2006• Agenda:• 10:00: Introduction, welcome, apologies & minutes of previous
meeting• 10:10: Review of Voltimum 2006• 10:45: Voltimum Marketing Plan 2007• 11:45: Voltimum Multimedia services 2007• 12:15: Working Groups• 13:00: Dates of 2007 meetings and AOB• Lunch will be kindly provided by Philips before departure.
Agenda
Round-up of 2006
Performance Targets for 2006
Performance Targets:
• Registrations: 50,000 (35% growth on 2005)• Page Views: 2.6million (growth of 24% on 2005, average of 215,000pv p/m
Weekly Users: 1200 on average p/m (based on 10 months - excl. July & Aug)
• To become 3rd in the Media Circulation lists (circulation of 36,000)• Increase manufacturers’ page views by 10%, compared with 2005 • Grow Technical Expertise Q & A’s to 1000 (300 at beginning of 2006)
2006 Performance Targets
Voltimum UK 2006 - Performance V. Target
Target 2006
Actual 2006
Performance v. Target
Registrations (Cum 50,000 - actual 52,000) 15,000 16,972 13%
Page Views 2,600,000 3,316,000 28%
Weekly Users 1,200 1239 3%
Active Users (Newsletter Circulation to 36,000 actual 38,000) 10,000 13,250 33%
Manufacturers growth of 10% on 2005 20 17 -15%
Technical Q&A database 1,000 950 -5%
Registrations to 31/08/2006
Target 2006: Cum. 50,000
Actual 2006: Cum. 52,000
Total Cum. Total %
Category 2003 2004 2005 2006 to date
E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 14996 26
I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 6920 12
S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 12157 21
D Wholesalers 1697 16% 629 4% 462 3% 564 3% 3352 6
P Panel Builders 79 1% 81 1% 84 1% 121 1% 365 1
O Others 1524 14% 4048 29% 3685 27% 5102 28% 14359 25
Total Target Users 9978 12649 12550 16972 52149
M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 5069 9
10922 13996 13898 18402 57218 100
Continued strong growth. Best year ever.Search Engines, Edmundsons and trade shows are main source.Increase in proportion of specifiers. Now a significant online & offline database.
Page Views to 31/08/2006
Target 2006: Cum. 2.4m
Actual 2006: Cum. 3.3 m
2003 2004 Growth 2005 Growth 2006 Growth04/03 05/04 06/05
Page ViewsPage Views per annum (Logged In) '000 0.291 1.437 394% 2.182 52% 3.316 52%
Avg Page Views per month (Logged in) '000 0.024 0.120 0.182 0.276
Anonymous Page Views per annum 0.133 0.159 20% 0.805 406% 1.734 115%
Avg Anonymous Page views per annum 0.011 0.013 0.067 0.145
Pages Viewed
Very healthy growth of 52% on last year. Main areas of interest are technical Articles & guides, legislative change, real innovation, prize-winning opportunities.
2003 2004 Growth % 2005 Growth % 2006 Growth %
04/03 05/04 06/05
VisitorsAvg no. of one-time/distinct visitors /month 1808 3979 120% 5498 38% 7783 42%Avg no. of two-time/recurrent visitors /month n/a 1577 n/a 2828 79% 3789 34%Avg no. of four time visitors n/a 440 n/a 883 101% 1173 33%
24% of Active Users visitVoltimum 1time per month
10% of Active users visit 2 times per month
3-4% of active users visit site 4 times per month
Voltimum’s position in the Media at end 2005
Electrical Industry Trade Press
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Currently in 4th position in industry in terms of circulation and likely to leapfrog into 2nd position by Mid 2007.
Circulation of Voltimum’s Newsletters grew from 15,000 to 26,000 in 2005 and to 38,000 in 2006.
By Company
Companies not present in 2005 for comparison purposes 3
Grew by more than 1000% 1
Grew by more than 500% 1
Grew by more than 300% 2
Grew by more than 200% 2
Grew by more than 100% 3
Grew by more than 50% 2
Grew by between 10 & 50% 2
Grew by less than 10% 1
Declined 3
Overall, INDIVIDUAL branded page views for manufacturers grew by 90% in 2006.However, performance varied from company to company
Manufacturers’ Page ViewsA useful yardstick to help us all keep our eye on the ball
VoltiNEWS 06VoltiNEWS - 2006
Brand Title of ArticleDraka Voltimum Spotlight on Draka 2296Thorn Spotlight on Thorn 2035Draka Draka Focus in on Cable 1705Osram Click-it, stick it, Win it, Dot it 1503Prysmian Voltimum Spotlight on Prysmian 1262Xpelair Xpelair explains bathroom zoning 1204Dimplex Spotlight on Dimplex 1151Socket&See Part P - Insulation and Continuity Testing - Free Guide 1119Kew Technik Voltimum Spotlight on Kew Technik 1098Phoenix The mistery of IP ratings explained with new poster 926Vent-Axia Voltimum Spotlight on Vent-Axia 797Philips Philips to offer unique lighting training package 747Eaton The Guide to Circuit Protection & Control 729Adaptaflex Voltimum Spotlight on Adaptaflex 689BASEC Time is up for rubber sheathed cables 787ITW Spit Safety – HAV & Working at Heights 670Socket&See Making life a little bit easier 654Eaton Eaton Earth Bonding: EZYBOND v BS951 – Challenging the Standards 653NAPIT Stay legal with electrics 651Adaptaflex Voltimum Spotlight on Adaptaflex 643
24 issues each containing 10-12 articles.Jan circulation was 26,000 and grew to 38,000 in Dec.Total circulation : 738,000 (avg. 32,000 per issue)Opening rate: 24%
Top Performing Manufacturers Articles (Pages Viewed)
Brand Title Page Views
1 IET Part P has changed - IET - Technical Article 2754
2 NICEIC Arrangement or marking of w iring at distribution boards and consumer units - Technical article - NICEIC
2709
3 Draka Voltimum Spotlight on Draka 2296
4 Thorn Spotlight on Thorn 2035
5 Draka Draka Focus in on Cable 1705
6 NICEIC Converting Amperes to kVA - Technical article - NICEIC 1533
7 Osram Click-it, stick it, Win it, Dot it 1503
8 NICEIC Cable colours 1318
9 Prysmian Voltimum Spotlight on Prysmian 1262
10 Niceic Avoiding water damage to cables - Technical article - NICEIC 1246
11 NICEIC Installation of Cooker Switches and Cooker Control Units 1232
12 Xpelair Xpelair explains bathroom zoning 1204
13 Dimplex Spotlight on Dimplex 1151
14 Socket&See Part P - Insulation and Continuity Testing - Free Guide 1119
15 IET IET Technical article - POWER FACTOR Correction (pfc) 1103
16 Kew Technik Voltimum Spotlight on Kew Technik 1098
17 NICEIC Sizing main bonding conductors 1058
18 Phoenix The mistery of IP ratings explained with new poster 926
19 NICEIC Technical article - Installation information required at Distribution Boards (NICEIC)
808
20 IET Understanding RCDs - IET - Technical article 805
21 Vent-Axia Voltimum Spotlight on Vent-Axia 797
22 Vent-Axia Voltimum Spotlight on Vent-Axia 797
23 BASEC Time is up for rubber sheathed cables 787
24 Philips Philips to offer unique lighting training package 747
25 Eaton The Guide to Circuit Protection & Control 729
26 NICEIC Technical article - Suspended Ceilings 728
27 Adaptaflex Voltimum Spotlight on Adaptaflex 689
28 NICEIC Try Before You Buy – An Offer You Cannot Afford to Miss 685
29 ITW Spit Safety – HAV & Working at Heights 670
30 Electrical Times Report on electrical sector - Top 50 Electrical Contractors 663
Top Articles including Trade Associations and Industry Bodies
Big improvement on 2006 . Manufacturers now competing welland representing two-thirds of top 30 articles
Definition of indicators that corresponds to official definitions
Industry standard – stats of sending newsletter
Stats 2007
The Challenge
• The challenge is the amount of information hosted on voltimum.co.uk
- News area
- Training & CPD area
- Recruitment area
• Increase value – Better news from whole Industry
• How to draw attention to the added value?
- Daily diary? (presented on HP)
- Revamp newsletter (quick to read, scan)
• More text-like email
• Decrease the amount of images
• To make it easier to scan
Revamp of newsletter
Mock up of newsletter
Training & CPD Recruitment
Unless otherwise requested, each job will be published on the site for six weeks after which it will be automatically deleted
156 training courses (was 121)
Applied Energy – 6
BTicino – 1
Clipsal – 1
Draka – 2
Fluke – 2
ITW Spit – 1
Kopex – 1
Legrand – 6
MK – 3
Eaton MEM – 3
Nexans – 2
Osram – 8
Prysmian – 4
Schneider Electric – 18
Vent-Axia – 5
Tot: 63 manufacturer training courses
Deadlines
Deadline dates for VoltiNEWS and VoltiBULLETIN 2007
Catalogue Status & Overview Brand Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 change
ABB 2178 2178 2178 2178 2178 2178 2178 2178 2178 2178 2178 2178 0
AEG 67 67 67 67 67 67 67 67 67 67 67 67 0
Adaptaflex 53 53 53 53 53 53 53 53 53 53 53 53 0
Eaton Bill 29 29 29 0 0 0 0 0 0 0 0 0 -29
Canalis 397 397 397 397 397 397 397 397 397 397 397 397 0
Clipsal 737 737 737 737 737 737 737 737 737 737 737 737 0
Creda 85 85 85
Dimplex 166 166 166 166 166 281 320 384 384 384 384 392 226
Draka UK 173 173 173 173 173 173 173 173 173 173 173 173 0
ElKay 18 18 18 18 18 18 18 18 18 18 18 18 0
Fluke 32 32 32 32 32 32 32 32 32 36 36
ITW 579 579 579 883 883 883 883 883 883 883 883 883 304
Kew Technik 98 98 98 98 98 98 98 98 98 98 98 98 0
Kopex 30 30 30 30 30 30 30 30 30 30 30 40 10
Legrand 4311 4357 4357 4357 4357 4780 4780 4780 4780 4780 4780 4780 469
Merlin Gerin 1782 1782 1782 1782 1782 1782 1782 1782 1782 1782 1782 1782 0
MGE UPS 134 134 134 134 134 134 134 134 134 134 134 134 0
Mita 283 283 283 283 283 283 283 283 283 283 283 283 0
MK 3786 3786 3786 3786 3786 3786 3786 3786 3786 3786 3786 3786 0
Eaton MEM 300 300 447 447 447 447 447 447 447 447 447 447 147
Major Tech 7 7 7 7 7 7 7 7 7 7 7 7 0
Nexans 3399 3399 3399 3920 3920 3920 3920 3920 3920 3920 3920 3920 521
OSRAM 1253 1194 1194 1194 1194 1226 1226 1226 1226 1226 1226 1226 -27
Phoenix Contact 5168 5168 5168 5168 5168 5168 5168 5168 5168 5168 5168
Philips 1227 1227 1227 1227 1227 1227 1227 1227 1227 1227 1227 1227 0
Prysmian 1864 1864 1864 1452 1452 1531 1812 1812 2319 2318 2318 2318 454
Redring 95 95 95
Sarel 279 279 279 279 279 279 279 279 279 279 279 279 0
Stiebel Eltron 63 63 63
Square D 476 476 476 476 476 476 476 476 476 476 476 476 0
Socket & See 20 20 20 20 20 20 20 20 73 73 73 73 53
Tenby 1245 1245 1245 1245 0 0 0 0 0 0 0 0 -1245
Thorn 5253 5253 5253
Vent-Axia 201 201 201 201 201 201 201 201 201 201 201 201 0
Xpelair 58 99 99 99 99 99 99 99 99 99 99 99 41
Total 25150 25178 30525 30909 29664 30313 30633 30697 31257 31256 36752 36774 11624
Catalogue grew by11,600 new products &6 new brands in 06.
ThornPhoenix ContactStiebel EltronRedringCredaFluke
4 catalogues have notBeen updated.
Month Topic Covered Total Circ
Total Read Receipts
July Part1 Minimum No. of Sockets Part 1 32722 9151
Dec December Round-up of 2006 37056 8676
May Part 1 May 2006 - Lighting and Building Controls 31435 8647
May Part 2 May 2006 - Electromagnetic compatibility (EMC) 31482 8647
March Part 1 Part L of the Building Regulations 28070 8504
Nov November - Fire Safety and Part B 37801 8477
April Energy Monitoring and Metering - April 29139 8473
March Part 2 Sustainable Energy 28977 8342
October Fuses V. Circuit Breakers 35982 8293
Sept Part M of the Building Regulations 34879 8190
June WEEE 31856 8134
Aug Segregation of Electrical and Fire cables 33654 7850
Feb New EU Standard for Flexible Conduit 26717 7724
Jan Fault Ratings - a brief introduction 24722 7684
July Part 2 Minimum No. of Sockets Part 2 33151 7276
VoltiBULLETIN 2006 in order of success- Read Receipts
Circulation from 25,000 in Jan 06
to 37,000 in December
14 Bulletins – 95 articles in totalAvg. of 7 articles per issue
Avg. page views per article:600
15 articles in excess of 1000
Congratulations & thank you to all the Voltimum Experts!www.voltibulletin.co.uk
Technical Expertise
Area• Continues to be one of the most popular areas
on Voltimum.
• 964 questions in our Q&A archive(17/01/07).
• Aim to hit 1,000 by February.
• Number of pending questions has reduced slightly in the last three months. Need more of a reduction!!!
• If we clear our pending question, we will reach our target of 1,000 Q&A’s.
• The area can be used as a promotional tool for products as demonstrated by the following answer.
• Make sure you take advantage of the area!!
Technical Expertise Area
Participation at 4 x trade fairs in 2006
1. Interbuild (NEC – April) (including WebTV reportage)2. Electrex (NEC May) (including WebTV Reportage) 3. Elex (Coventry – Sept)4. M&E The Building Services Event (including Web TV Reportage)
Exhibition Interbuild 2006 Elextrex Elex M&ELocation NEC, B'ham NEC, B'ham Coventry Olympia, LondonDate April May September OctoberLength in days 5 3 2 2
Total Registrations 712 262 182 302Avg per day 142 87 91 151
Electricians 1-10 22% 30% 51% 9%Electrical Contractors 3% 6% 6% 5%Specifiers 36% 28% 25% 61%Distributors 3% 3% 3% 2%Panel Builders 0% 2% 0% 0%Others 34% 25% 11% 15%Manufacturers 2% 6% 4% 8%
100% 100% 100% 100%
Off-line Marketing in 2006
Voltimum Advent Calendar 2006
EntriesEntries
(deduped) Dupl. % Dupl.Prize
OSRAM 1st Friday Variety of LED Lights 1219 1145 74 6% jody.tracey@w olseley.co.uk 7Vent-Axia 2nd Sat Eclipse Fan 543 513 30 6% [email protected] 13IET 3rd Sun New 'Electrical Maintenance Book' w orth £38 533 520 13 2% [email protected] 20Philips 4th Mon PET720 - PHILIPS 7" PORTABLE DVD PLAYER 1263 1055 208 16% [email protected] 3Eaton 5th Tue 1x Vase Speaker pow ered from the USB port, 1x Electronic Seduko puzzle, 1x Tw ist USB Flash Drive 128mb550 527 23 4% tony.f itch@w linstall.com 1ITW 6th Wed Scarfs and Hats 532 477 55 10% [email protected] 1Dimplex 7th Thu Brayford Optif lame Fire 599 579 20 3% stephen.faulkner@ntlw orld.com 1Legrand 8th Fri Sony PSP 1309 1066 243 19% [email protected] 0EEIBA 9th Sat Bag of Goodies 785 782 3 0% tricia@dw gltd.co.uk 6M&E Event 10th Sun 1 night luxury stay at 5 star Celtic Manor Hotel 727 661 66 9% [email protected] 2Draka 11th Mon ATMT LITE MP130SL 256MB MP3 Player - Silver by ATMT 1326 1287 39 3% Paul.Williams4@sw ansea.gov.uk 21Fluke 12th Tue Fluke 114 Digital Multimeter. 864 725 139 16% c.moorw [email protected] 2Nexans 13th Wed Selection of Nexans Gifts 518 483 35 7% [email protected] 7NICEIC 14th Thu Installation books, tool bag etc… 422 393 29 7% [email protected] 2Prysmian 15th Fri New i-Pod shuff le 1353 1267 86 6% gary.cow [email protected] 3ECA 16th Sat Training Course 721 715 6 1% [email protected] 19BEAMA 17th Sun Case of Champagne 957 938 19 2% [email protected] 7ABB 18th Mon PIR Watchdog 1158 1113 45 4% [email protected] 3Thorn 19th Tue No. 7 Football shirt of the w inners choice 628 567 61 10% p.crow ther@faulknerbrow ns.co.uk 6Schneider 20th Wed Thorsman drill 642 590 52 8% [email protected] 1Kew Technik21st Thu Tool Kit - TK GP31 tool kit 1230 1081 149 12% [email protected] 1Socket & See22nd Fri DIT 400 1274 1076 198 16% adrian.budw orth@humberpow er.co.ukNAPIT 23rd Sat 50% of any Course 655 628 27 4% [email protected] orld.co.ukMK 24th Sun Nintendo DS w ith Dr Kaw ashimas Brain Training 1352 1180 172 13% [email protected]
Total 21160 19368 1792 8%
20,000 entries avg. of 800 per day