uk giaf summer 2015 - trends in game analytics: what’s happening and why?
TRANSCRIPT
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Kinran@HAStark
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Kinran@HAStark
What’s going on?
and why
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Kinran@HAStarkMarket forces
Tech enablers
Frontier zones
Failure prevention
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Kinran@HAStark
Kawanabe Kyosai
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Kinran@HAStark
Market forces
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Kinran@HAStark
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Kinran@HAStark...[according to VB research] most mobile-
first companies are trying to pay between $1 and $1.50 for users, but they are only getting quality users at multiples of those numbers...
August 12 2015 http://venturebeat.com/2015/08/12/this-service-tells-you-what-supercell-machine-zone-and-other-big-publishers-spend-on-user-acquisition/
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Kinran@HAStark
...[according to AppScotch] Machine Zone is currently spending somewhere around $12 per user with AdColony, InMobi, and Unity Ads, up to $20 per user with Vungle, and between $2 and $30 per user with Chartboost...
August 12 2015 http://venturebeat.com/2015/08/12/this-service-tells-you-what-supercell-machine-zone-and-other-big-publishers-spend-on-user-acquisition/
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Kinran@HAStark
LTV modelling
attributionprediction
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Kinran@HAStark
Engagement insight
play patternspend pattern
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Kinran@HAStark
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Kinran@HAStark
Tech enablers
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Kinran@HAStark
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Kinran@HAStarkKevin Schmidt and Luis Vicente, Mind Candy
Practical real-time approximations using Spark Streaming
hyperloglogs to count uniquesbloom filters to count revenuestream-summary for top-k
(metwally agrawal abbadi 2005)
from nucl.ai Data Science track (to be published)earlier version from huguk available nowhttp://www.slideshare.net/huguk/fast-perfect-practical-realtime-approximations-using-spark-streaming
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Kinran@HAStark
Image: re-work.co Deep Learning Summit Boston
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Kinran@HAStark
http://ufldl.stanford.edu/wiki/index.php/Visualizing_a_Trained_Autoencoder
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Kinran@HAStark
https://www.flickr.com/photos/darronb/6502473781
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Kinran@HAStark
Frontier zones
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Kinran@HAStark
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Kinran@HAStarkMiloš Milošević, Nordeus
Early Churn Prediction and Personalised Interventions In Top 11later detection is more accurate - but less usefultried many techniques – logistic regression good!cluster users based on first day gameplaycustomise messaging based on clustersincreased D1 retention (and downstream metrics)
from nucl.ai 2015 Data Science track (to be published)writeup available on gamasutra now:http://www.gamasutra.com/blogs/MilosMilosevic/20150811/250913/
How_data_scientists_slashed_early_churn_in_Top_Eleven.php
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Kinran@HAStark
http://mba-suits.com/first-set-pink-white-grey-suit/http://www.ahipster.com/hipster-fashion-knitted-jumpers/hipster-clothes-wooly/
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Kinran@HAStark
Failure prevention
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Kinran@HAStarkMeta S. Brown
Analytics failure and how to avoid it
Analytics programs fail....... because they lack a viable plan for success
Imperial College Data Science Institute 24 June 2015http://www.slideshare.net/metabrown/analytics-failure-how-to-avoid-it
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Kinran@HAStarkMeta S. Brown
Analytics failure and how to avoid it
Analytics programs fail....... because they lack a viable plan for success
Define success, and who decides on it
Imperial College Data Science Institute 24 June 2015http://www.slideshare.net/metabrown/analytics-failure-how-to-avoid-it
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Kinran@HAStarkMeta S. Brown
Analytics failure and how to avoid it
Start with a business problema small oneunderstand the business problem really well
As you scale up – pay attention to process replicable! replicable! replicable!
Imperial College Data Science Institute 24 June 2015http://www.slideshare.net/metabrown/analytics-failure-how-to-avoid-it
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Kinran@HAStarkMeta S. Brown
Analytics failure and how to avoid it
Use only as much data as you need to
The best use case for Big is personalisation
Imperial College Data Science Institute 24 June 2015http://www.slideshare.net/metabrown/analytics-failure-how-to-avoid-it
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Kinran@HAStark
What next?
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