uit9 ppt ch07_au_rev
TRANSCRIPT
McGraw-Hill
7-1
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
7
McGraw-Hill
Personal Technology
McGraw-Hill
7-3
McGraw-Hill
7.1 Convergence, Portability, &
Personalization Digital Convergence
Describes the combining of several industries – computers, communications, consumer electronics, entertainment, and mass media – through various devices that exchange data in digital form
Pros: Multiple-use machines such as Xbox that can play games,
display DVD movies, and play music CDs Cellphones with enhancing features such as address books
and digital cameras that also shoot videos Cons:
Multiple features that compromise the primary feature—no single feature works optimally
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-4
McGraw-Hill
7.1 Convergence, Portability, &
Personalization Portability
Pros Devices that enable phone and email access from
anywhere, portable digital music, and convenient cheap digital photos that allow people to remain connected even while on the move
Cons Bombardment by emails and phone calls Lack of face-to-face contact can lead to misinterpretations
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-5
McGraw-Hill
7.1 Convergence, Portability, &
Personalization Personalization
Tree-and-branch telecommunications model A centralized information provider sends out messages
through many channels to thousands of consumers Used by AM/FM radio and by TV broadcasters Hard to personalize
Switched-network communications model A common carrier provides circuit switching that creates a
temporary two-way connection between one public user and another
In a telephone network, the connection is made by dialing Personalized by default
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-6
McGraw-Hill
7.1 Convergence, Portability, &
Personalization Personalization Advantages & Disadvantages
People are unhappy when they have too many choices Regret: People are more likely to regret their decisions Inaction: People can’t decide now, because they might later
regret their decisions Excessive Expectations: Reality has a hard time meeting
the expectations when there are so many choices Self-blame: People blame themselves for making the wrong
decision Having many personalized devices leads to
multitasking, which can lead to “absent presence” and nonfocus.
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-7
McGraw-Hill
7.1 Convergence, Portability, &
Personalization Popular personal technologies
Portable media players Satellite, high-definition, and internet radios Digital cameras Personal digital assistants and tablet PCs The new television E-books Smartphones Videogame systems
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-8
McGraw-Hill
7.2 Portable Media Players
MP3 is a format that allows audio files to be compressed so they are small enough to be sent over the internet and stored as digital files
Portable media players (PMPs) are portable devices that play digital audio, video, and still image files
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-9
McGraw-Hill
7.2 Portable Media Players
Technology Considerations: What’s Useful to Know? Storage capacity (both hard drive and flash memory) Sampling rate Transferring files Battery life Color screens and photo viewing Other features such as:
FM radio reception Music recording using extra microphone Car stereo adapter to connect player to your car’s speakers
(do not use head set or earbuds)© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-10
McGraw-Hill
7.2 Portable Media Players
Societal Effects One in five American adults owns an iPod or other MP3
player PMPs offer convenience and portability to music listeners Warning! Over 85 decibels can cause hearing loss! (85
decibels is as loud as a vacuum cleaner or a crowded restaurant – not that loud)
For more information, see www.lhh.org/noise/
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-11
McGraw-Hill
7.3 High-Tech Radio
Satellite radio Digital radio signals are sent from satellites in orbit
around the earth to subscribers that have special radios CD-quality sound is better than normal radio More channels than regular radio Providers are Sirius satellite radio (merged with XM
satellite radio in 2008) Commercial-free
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-12
McGraw-Hill
7.3 High-Tech Radio
Satellite Radio Provides CD-quality sound No commercials No limits to format Broadcasters serve a diverse group of niche markets
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-13
McGraw-Hill
7.3 High-Tech Radio
HD Radio Provides CD-quality sound Allow broadcasters to squeeze one analog and two
digital stations on the same frequency Broadcasts are free—no subscription charges Broadcasters are hoping HD radio can introduce more
local or innovative programming
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-14
McGraw-Hill
7.3 High-Tech Radio
Internet Radio Internet users can listen to radio on their computers and
various handheld devices, such as a Blackberry and the iPhone
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-15
McGraw-Hill
7.3 High-Tech Radio
Podcasting Involves the recording of internet radio or similar internet
programs Requires no studio or broadcast tower and is not
regulated by the FCC (Federal Communications Commission)
Allows amateur deejays and hobbyists to create their own radio shows and offer them on the internet
Podcasting-receiving software, called an aggregator, is necessary
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-16
McGraw-Hill
7.4 Digital Cameras
Cameras that take photographs but do not require film Types to consider
Point-and-shoot digital camera Automatically adjusts settings such as exposure and focus Easy to use, but manual controls can allow you to tweak the
settings to get better photos (under $500) Single-lens reflex (SLR) digital camera
Uses a reflecting mirror to reflect the incoming light so the viewfinder shows what the lens is framing ($450 on up)
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-17
McGraw-Hill
7.4 Digital Cameras
Resolution: Megapixels and Sensors Megapixels = millions of picture elements; the more
megapixels, the higher the resolution 7 – 12 megapixels common for point-and-shoot cameras;5 –
12 for SLR The larger the sensor chip, the sharper the images
Lenses Digital zoom
Means the image is cropped in the camera Lowers the resolution and so can produce a grainy photo
Optical zoom Enlarges the subject without you needing to move closer Lens extends to focus on distant objects; clearer image
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-18
McGraw-Hill
7.4 Digital Cameras
Storage Use flash memory cards inside camera; cards are reusable
Viewing images Optical viewfinders let you see the image to be
photographed before you snap the picture LCD screens let you review the photos you have taken
take
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-19
McGraw-Hill
7.4 Digital Cameras
Start-up time Digital cameras require time to start up Look for one that has a short start-up time Also, the shutter can lag, delaying the time between
when you press the button and the shutter clicks; look for a camera that allows “burst” or “continuous “ mode
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-20
McGraw-Hill
7.4 Digital Cameras
Battery life The camera requires a battery to function Some rechargeable batteries are available with many
models Some recharge in the camera, while others require a
separate charging stand Video clips
Most digital cameras can shoot movies, too 1-gigabyte memory cards can shoot as many as 44
minutes of video at 30 frames per second
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-21
McGraw-Hill
7.4 Digital Cameras
Principle methods for transferring images Use a direct connection between your camera and your
computer (with a USB cable and software). Insert the memory card into your computer or card reader Put your camera into a cradle attached to the PC Use an online photo developer Use a photo printer with a built-in card slot Use a portable hard drive, CD burner, or MP3 player Use a photo-printing kiosk Use a photo lab Bring along your own card reader and CDs and use
others’ computers© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-22
McGraw-Hill
7.4 Digital Cameras
The Societal Effects of Digital Cameras People are taking their cameras everywhere People take far more pictures than they used to Photography is becoming more casual People are touching up their photos, making them look
better
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-23
McGraw-Hill
7.5 PDAs & Tablet PCs
Have touch-sensitive screens so you can enter data with a stylus by tapping or writing on screen
Store data in RAM that stays on even when the unit is off by using the PDA’s battery
Can be augmented by flash memory Commonly use lithium ion batteries Transfer files to your PC in one of three ways
Pull out the PDA’s flash card and insert it into the PC’s card reader using a USB port
Put your PDA into a special cradle plugged into a USB port
Transfer data wirelessly
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-24
McGraw-Hill
7.5 PDAs & Tablet PCs
Many cellphones are usurping features from PDAs To compete, PDAs must develop new features Examples of possible PDA evolution
Display television and photos Handheld weather meters GPS locators
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-25
McGraw-Hill
7.5 PDAs & Tablet PCs
Tablet PCs A special notebook computer with a digitizer tablet and a
stylus so the user can handwrite input from the screen Recently only about 3% of laptops being sold Used in niche markets such as schools
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-26
McGraw-Hill
7.6 The New Television
New equipment available for TV Interactive TV
Lets you interact with the show you’re watching Internet TV
Television distributed via the internet Internet-Ready TV
Allows viewers to watch TV shows as well as go online to get news, stream movies, view photos, etc.
Mobile TV “Tiny TV,” displayed on cellphone screens
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-27
McGraw-Hill
7.6 The New Television
Three kinds of TV Digital television (DTV)
FCC has mandated that all TV stations be capable of digital broadcasting
People with analog TVs use a converter box to deal with digital broadcast signals
High-definition television (HDTV) Works with digital broadcasting signals Has broader screen and higher resolution than analog TV Uses a lot of bandwidth
Standard-definition television (SDTV) Uses lower resolution than HDTV and so can transmit more
information within the HDTV bandwidth Allows multicasting
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-28
McGraw-Hill
7.6 The New Television
Societal Effects Changing when you watch TV Changing where you watch TV Changing the nature of TV programs
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-29
McGraw-Hill
7.7 E-Book Readers
E-Book, or electronic book An electronic text, the digital-media equivalent of a
conventional printed book E-Book Reader
A device specifically designed to allow people to read electronic books
Examples Amazon’s Kindle Sony’s Reader Barnes & Noble’s Plastic Logic eReader
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-30
McGraw-Hill
7.7 E-Book Readers
How an E-Book Works Different e-books use different e-software formats Vizplex technology (E Ink) reduces eyestrain and battery
consumption E-books are downloaded by wireless access (3G or Wi-Fi)
Some benefits One e-book reader can store hundreds or thousands of books Easy to download books by wireless access; books are less
expensive Type size and face can be adjusted Usually can be read in low light Automatically opens to the page where you left off Text can be searched and cross-referenced Dictionary automatically available
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-31
McGraw-Hill
7.7 E-Book Readers
Drawbacks of E-Book Readers High price--$300-$400 Photos, charts, diagrams, foreign characters, and tables
not as good as in print version—or are left out of the e-book
Battery needs to be recharged Reader doesn’t own the downloaded books Are not designed for college textbook use
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-32
McGraw-Hill
7.8 Smartphones
Smartphone = cellphone with microprocessor, memory, display screen, and modem Allows phone calls, email, web browsing, music
availability, text messaging, videogames, digital TV viewing, search tools, GPS, personal information management, and so on
Storage Data is stored in ROM Data does not disappear when phone is turned off
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-33
McGraw-Hill
7.8 Smartphones
Input Have a keypad for entering numbers and text Microphone for picking up your voice, such as for voice-
activated dialing May have a touch-sensitive screen or a screen that uses a
stylus Output
Speaker to hear voice calls Display ranging from LCD to full-color high-resolution
plasma MP3 players May also use Wi-Fi or Bluetooth
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-34
McGraw-Hill
7.8 Smartphones
Smartphone Services Text messaging and SMS Download ringtones Email Internet access Photography Games Radio and music TV and video GPS Payments
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-35
McGraw-Hill
7.8 Smartphones
Societal Effects of Cellphones Positive (among others)
Parents can more easily monitor their children Police dispatchers can help people who are lost Information and amusements are readily available
Negative (among others) People are less polite, courteous, and respectful using
cellphones Cellphones are answered in theaters and restaurants Cellphone users engage in loud conversations in public
places Cellphone use while driving is dangerous
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill
7-36
McGraw-Hill
7.9 Videogame Systems
These may be the “ultimate convergence machine” People buy them to play games, but they do a lot more
Xbox 360 Sony PlayStation 3 Nintendo’s Wii
© 2011 The McGraw-Hill Companies, Inc. All rights reserved.