ui faculty & staff giving campaignui faculty & staff giving campaign volunteer kick-off. the...

The University of Iowa Center for Advancement

UI FACULTY & STAFF GIVING CAMPAIGNVOLUNTEER KICK-OFF


PHIL: THE BASICS

PHIL WAS HERE® is our philanthropy-awareness effort,

focused primarily on students

WE ARE PHIL® is our annual appeal to encourage faculty

and staff to support the UI philanthropically

PHIL is short for philanthropy


WHY IS FACULTY & STAFF GIVING SO IMPORTANT

• The UI faculty and staff are among the most dedicated members of the UI community and your support encourages additional support of our mission from alumni, friends and other organizations.

• Corporations and foundations often look at levels of support from faculty and staff when weighing funding decisions.

• Because when you give, you feel an even further investment in our UI community, beyond the time and talent you’re already giving. It’s our team. It’s our enterprise.


WHO BENEFITS

• Our students

• Our community

• The state of Iowa

• The world

• Ourselves


WE ARE PHIL GOALS

• Raise awareness of the impact of philanthropy to the UI

• Build a community of supporters and strengthen the culture of philanthropy on campus

• Increase the number of faculty and staff who invest philanthropically in the UI each year


WE ARE PHILOctober 1-5, 2018

Every gift counts

Any amount

Any fund within the UICenter for Advancement(Over 2,000 funds to choose from)


YOUR CO-CHAIRS


WHY ARE YOU PHIL?


YOUR CO-CHAIRS


WE ARE PHIL VOLUNTEER RESPONSIBILITIES

Articulate the UI’s need for philanthropic support and the positive impact of giving

Set an example through your own passionate support for the UI

Inject energy, creativity, and enthusiasm into the program and customize it to fit your area

Communicate often with co-workers about:

Giving or impact stories from peersGoals & progress Where to find forms and info Events you’ve plannedHow they can help

Be a liaison between your co-workers and the UICA

Make a Gift


VOLUNTEER TO DO LIST

• Assemble We Are Phil committee and start to brainstorm and plan your campaign

• Set goals for your work unit

• Plan events, activities, and communications to increase awareness and engagement among your coworkers

• Share your event plan and goals with Katie by September 21st


EVENTS

PICNIC/POTLUCK FOOD TRUCKS PERFORMERS


EVENTS

HOLD CREATIVE AND FUN COMPETITIONS


EVENTS

INVITE A FEATURED SPEAKER TO YOUR EVENT TO TELL THEIR STORY OF PHILANTHROPY

Students, Retirees, Co-chairs, Your faculty/staff, UICA staff


CHOOSE A CAUSE OR FEATURE A FUND/S


INCENTIVES

Offer your own(It doesn’t have to cost a dime!)


TO DO OR NOT TO DO

DO

• Talk about the impact of giving, why it’s important

• Share your stories—about giving or benefiting from philanthropy—with each other

• Emphasize engagement and team building

• Be creative!

• Form workplace committees and set goals

• Make it easy, fast, and FUN to participate

DON’T

• Single out individuals (unless they wish to share their inspiration for giving)

• Pressure someone into making a gift

• Make a gift on someone else’s behalf

• Focus on the size of gifts

• Require a donation to win a prize or incentive

• Have supervisors directly ask individual employees to give


THERESA JUBERT

Digital Fundraising Strategist

UI Center for Advancement


GOLDrush IS BACK!

• Opportunity for faculty and staff to give to a specific cause within your department/unit through a “micro” crowdfunding campaign

• 2017 We Are Phil, Powered by GOLDrush Stats:

• 9 campaigns

• $28,570 raised

• 384 gifts

• 36% of crowdfunding donors in FY18 were fac/staff


EXAMPLES FROM 2017

• https://goldrush.uiowa.edu/g/wap **

**These examples will disappear after August 15 to prepare the site for the 2018 campaigns.

https://goldrush.uiowa.edu/g/wap


WHAT WORKED WELL?

• Educational events about your GOLDrush campaign

• Stretch goals and knowing what to do with additional dollars raised

• Selecting initiatives that appeal broadly to your faculty/staff or other areas across campus


Want to participate, but don't have a specific initiative?


INTRODUCING THE GENERAL FUND OPTION!

• Your area/unit will have a We Are Phil, Powered by GOLDrush page

• Your campaign will appear on the homepage with the other crowdfunding campaigns

• No specific initiative

• Raising money for broad/ high level funds

• Multiple funds listed for your area

• No public fundraising goal

• Example: https://goldrush.uiowa.edu/project/10621

https://goldrush.uiowa.edu/project/10621


THE DIFFERENCES

Crowdfunding Option

• Need a specific initiative

• Publicly shows fundraising goal

• Allows fac/staff to give to a very specific need

General Fund Option

• High level/ broad giving

• Option to list multiple funds

• No fundraising goal


THE SIMILARITIES

• Focus on fac/staff giving

• Custom giving page for your area/unit on the We Are Phil, Powered by GOLDrush site

• Donor wall

• “Updates” function

• Everyone must attend a training session in September


TRAINING DATES

• Training Objective – to build campaign page and address best practices

• Training Dates:

• Thursday, Sept. 6 from 1-2:30 p.m., Morse Board Room, Levitt Center

• Tuesday, Sept. 11 from 3:30-5 p.m., Green Assembly Hall, Levitt Center

• Wednesday, Sept. 12 from 8:30-10 a.m., Green Assembly Hall, Levitt Center

• Your page needs to be finalized by Friday, Sept. 21


WHAT TO BRING TO THE TRAINING?

Crowdfunding Option

• Project Title

• Video/ Images

• Project description

• Project owner photos/bios

• Giving Levels

• Laptop

General Fund Option

• Video/Images

• Description of your area/ unit and funding needs

• Names of Funds

• Laptop


What's Next for Crowdfunding?

• Complete application by Friday, Aug. 10

• Focus on what will entice your faculty and staff to give

• Must identify an existing UICA account to use for your campaign

• Access application at https://goldrush.uiowa.edu/g/wap, click on Apply

• You’ll be notified of acceptance by Friday, Aug. 17

• One campaign will be accepted per area with the exception of CLAS, UIHC, Children’s, and CCOM, which may have more than one campaign

• If you’re campaign idea is not chosen, you may be considered for the main GOLDrush site

• Attend one training session in September

https://docs.google.com/forms/d/e/1FAIpQLScefgo4J8F5JPuv7RZd28OuFxRpKyOYudYBkS3lzfMOmM6sCQ/viewform

https://goldrush.uiowa.edu/g/wap


WHAT'S NEXT FOR GENERAL FUND?

• Opt-in by contacting Theresa Jubert at [email protected]

• You’ll need to provide:

• Area/unit description and general funding needs (500 words or less)

• Names of funds you want listed

• Video and/or Image

• Attend one training session in September

mailto:[email protected]


TIMELINE FOR GOLDrush

• Friday, Aug. 10: Submit application for Crowdfunding, or opt-in to General Fund by contacting [email protected]

• Friday, Aug. 17: Theresa will follow-up with applicants

• Thursday, Sept. 6: Training Session 1-2:30 p.m., Morse Board Room, Levitt Center

• Tuesday, Sept. 11: Training Session 3:30-5 p.m., Green Assembly Hall, Levitt Center

• Wednesday, Sept. 12: Training Session 8:30-10 a.m., Green Assembly Hall, Levitt Center

• Friday, Sept. 21: Your page must be finalized and ready for soft launch

• Week of Sept. 24: Soft launch week

• Oct. 1-5: Public week

• Friday, Oct. 5: Campaigns end at midnight

https://docs.google.com/forms/d/e/1FAIpQLScefgo4J8F5JPuv7RZd28OuFxRpKyOYudYBkS3lzfMOmM6sCQ/viewform



QUESTIONS?

THERESA JUBERTUI Center for [email protected](319) 467-3659



DIGITAL RESOURCES

KARLA HURLEY

Director, Online Communications

UI Center for Advancement


DIGITAL RESOURCES

• Resources/volunteer materials

• Frequently asked questions

• Social media toolkit

• How can I help?


• 9/20 Recurring donor mailing

• 9/27 Postcard mailing to campus and UIHC faculty and staff

• 10/1 Email to campus and UIHC faculty and staff

• 10/2 Email from Office of the Provost

• 10/4 Reminder email to campus and UIHC faculty and staff

• Cambus posters

• Series of op-eds in The Daily Iowan

• Iowa Now coverage

• Giving link and banner on HR Self-Service site

• We Are Phil website

• Co-chair videos

• Social media promotion

UICA SOLICITATIONS AND MARKETING


QUESTIONS?


THANK YOU!

KATIE McCOID

Associate Director, Annual Giving

[email protected]

319-467-3435

ui faculty & staff giving campaignui faculty & staff giving campaign volunteer kick-off. the...

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