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Making technology accessible through intuitive designs Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial Design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry. engineering engineering creativity creativity Design services We enable consumers to connect with technology through intuitive interface designs and have developed turnkey design solutions across the Automotive, Media, Consumer Electronics and Communication industry. Over the years we have created User Interface/ User Experience design for a wide range of products and services including mobile phones, media players, TV / STB UI, touchscreen retail kiosks and automotive infotainment. UI Strategy and Innovation Information Architecture and Navigation Design Visual Design and Aesthetics Prototyping and Usability Testing UI Specifications and Release Implementation Support for Software Development User Interface Design

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DESCRIPTION

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Its Industrial Design (ID) division helps customers develop winning brands and products by using design as a strategic tool for business success. ID’s expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, retail design & signage, transportation design, design engineering and manufacturing support. An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables ID to service a broad spectrum of industries. This includes Consumer products, Automotive, Communications, Healthcare and Retail. ID has supported the launch of multiple brands and products across the world. It has to its credit several international awards and patents for design and innovation.

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Making technology accessible through intuitive designs

Who we areTata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial Design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team.

Over the past decade we have launched over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.

engineering engineering creativitycreativity

Design servicesWe enable consumers to connect with technology through intuitive interface designs and have developed turnkey design solutions across the Automotive, Media, Consumer Electronics and Communication industry.

Over the years we have created User Interface/ User Experience design for a wide range of products and services including mobile phones, media players, TV / STB UI, touchscreen retail kiosks and automotive infotainment.

UI Strategy and Innovation

Information Architecture and Navigation Design

Visual Design and Aesthetics

Prototyping and Usability Testing

UI Specifications and Release

Implementation Support for Software Development

User Interface Design

ID | 11-11

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

A part of the $ 70 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.

www.tataelxsi.com

Our workThe Tata Elxsi advantage

Multi-functional UI team involving HMI Designers, Visual Designers and Ethnographers with rich experience in working across embedded platforms

In-depth understanding of global trends, consumer needs and technological developments

Rich and diverse experience across the embedded product domain with a large technology team for turnkey product development

For more details contact: [email protected] | Tel: +91 80 2297 9123 | www.tataelxsi.com/ide | Follow us on Tata Elxsi IDE

Automotive Infotainment

Client:

Renesas

Scope of work:

User Interface architecture, Visual design, implementation support, specifications document and design guidelines

Kiosk UI (Dispensing Solutions)

Brand:

Leading Fuel Management Company

Scope of work:

Use case scenario architecture, navigation flows and complete design solutions

Television Experience Design

Client:

Panasonic

Scope of work:

User Interface design, software development and implementation

Enterprise Device

Client:

Leading CE Company

Scope of work:

Scenario building & feature set identification, information architecture, navigation flows, interactive prototype and pilot implementation