ugba105: organizational behavior
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UGBA105: Organizational Behavior. Professor Jim Lincoln Week 2: Lecture Organization design: From vertical (mechanistic) to horizontal (organic). Organization design: Session objectives. Introduce organization design as “manager as engineer” perspective - PowerPoint PPT PresentationTRANSCRIPT
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UGBA105: UGBA105: Organizational BehaviorOrganizational Behavior
Professor Jim LincolnProfessor Jim LincolnWeek 2: LectureWeek 2: Lecture
Organization design: Organization design: From vertical (mechanistic) to horizontal (organic)From vertical (mechanistic) to horizontal (organic)
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Organization design: Session objectives
• Introduce organization design as “manager as engineer” perspective
• Understand the legacy of classical design theory• Discuss strategic grouping and linking• View structure from the congruence perspective • Contrast hierarchy with other coordination modes• Consider process and network organization as
horizontal “organic” forms
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The Two Faces of Management The Two Faces of Management
Manager as engineer: Manager as engineer: Trained technician who Trained technician who uses a professional body uses a professional body of knowledge to create of knowledge to create formal systems that plot formal systems that plot strategy, make decisions, strategy, make decisions, incent people, and incent people, and coordinate units in coordinate units in maximally efficient ways.maximally efficient ways.
Manager as leaderManager as leader: : Individual who leverages Individual who leverages highly personal resources highly personal resources (energy, stamina, charisma, (energy, stamina, charisma, vision, warmth, charm, vision, warmth, charm, gregariousness, toughness, gregariousness, toughness, daring, know-how) to inspire, daring, know-how) to inspire, empower, and channel the empower, and channel the actions of others.actions of others.
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Strategy
Input Environment
Resources
History
OutputSystems
Unit
Individual
Informal
Organization
Tasks
People
Formal
Organization
The Congruence Model
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What is the formal organization?
• Formal structure – Grouping (or division of labor or differentiation)
• Divide work and group people doing similar tasks into distinct jobs and work units
– Linking (or coordination or integration)• Devise mechanisms of control and coordination to direct activity and create an
integrated whole
• Formal control & information systems (rules, procedures, measurement)
– Accounting & finance– Inventory and process control– Human resource
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6Source: S. Adams, Dogbert’s Big Book of Business, DILBERT reprinted by permission of United Features Syndicate, Inc.
Why do managers like to change structure?Why do managers like to change structure?
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What should structure do?
• Increase efficiency
• Allow for flexibility
• Channel individual behavior in desired directions
• Empower people to accomplish tasks
• Enable teamwork
• Fit the informal org, strategy, environment
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What shouldn’t structure do?• Create unmanageable
coordination problems
• Balkanize the organization into warring fiefdoms
• Disempower and demotivate people
• Be a weapon in organizational politics
• Become sacred and ceremonial
• Breed “bureaucratic personalities”
• Cause inertia
• Mire the organization in “red tape”
• Divert or smother other ways of doing things
• Provide a safe haven for the incompetent or unmotivated
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THE VERTICAL (MECHANISTIC) MODEL: SCIENTIFIC MANAGEMENT :
“Systems so perfect that no one will need to be good”Frederick W. Taylor: The Principles of Scientific Management, 1911. Frank B. Gilbreth: Motion Study, a Method for Increasing the Efficiency of the Workman.
New York, D. Van Nostrand Company, 1911.
Which always brings to mind….
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THE VERTICAL (MECHANISTIC) MODEL: CLASSICAL ADMINISTRATIVE THEORY
• Horizontal structuring (grouping)– Specialization (divide tasks)– Unity of direction (group similar tasks in departments)
• Vertical structuring (linking)– Unity of command– Scalar chain– Span of control
• Authority – Fit to responsibility
• Decision-making– Delegate routine decisions; manage exceptions
Henry Fayol: General and Industrial Management, 1949L. Gulick and L. Urwick: Papers on the Science of Administration, 1937J. Mooney: The Principles of Organization, 1947
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Horizontal and Vertical Structuring
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Strategic grouping:
Dividing people, activities, and resources so as to maximize efficiency, flexibility,
and success
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Dimensions to group on • Inputs
– Function, tasks, disciplines, or skills:
• Outputs
– Product, customer, market, region
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R&D Engineer-ing
Manu-facturing
General Manager
Human resources Sales
ProductA
Product
B
Product C
Functional grouping
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CEO
Cars PrefabHouses Electronics
HR Mfg Mkt HR Mfg Mkt HR Mfg Mkt
Product grouping
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CEO
North America Europe Asia Pacific
HR Mfg Mkt HR Mfg Mkt HR Mfg Mkt
Regional grouping
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Finance Professors
Lyons, Odean, Stanton
Undergrad Program
MBA Program
PhD Program
Undergrad
MBA
PhD
ProfessorLyons
ProfessorOdean
ProfessorStanton
Are Haas professors organized by function or product?
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Matrix
Marketing R&D Engineering Manu-facturing Sales
Cars
Prefab houses
Electronics
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The discipline – degree program matrix at Haas
Accounting Finance Marketing OBIR EAP
Under- grad
MBA
PhD
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Hybrid forms
• Most large firms are functional/product hybrids
• Trend in U. S. in recent years is to centralize functions & consolidate divisions
• Trend in Japan is to decentralize
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Hybrid form at Levi Strauss
Haas CEO
Product Group A
Product Group B
Product Group C
Legal Finance R&D Acctg.
Mkt
Distribution
Sales
Manufact.
Mkt
Distribution
Sales
Manufact.
Mkt
Distribution
Sales
Manufact.
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Vertical structuring: The linking (coordination) problem
The hierarchical chain of command– Must organizations be hierarchical?
• “The iron law of oligarchy” ( (Robert Michels, 1915)
• And alternatives to it
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Market-ing
Engineering
Manu-facturing
Human Resources
Manage-ment
What’s good about hierarchy?
Account-ing
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The 180◦ alternative: mutual adjustment
Market-ing
Human resources
Engin-eering
Account-ing
Manu-facturing
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A formal org alternative: rules & standards
Market-ing Manu-
facturing
Account-ing
Engin-eering
Human resources
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The choice depends on the level of The choice depends on the level of task interdependencetask interdependence
Regional HQ
Aircraft Scheduling
1. Pooled Interdependence
2. Sequential Interdependence
ProductDevelopment Manufacturing Sales
Hotel A Hotel B Hotel C
Operations Maintenance
CoordinationNeed?
Coordination Method?
3. Reciprocal Interdependence
InterdependenceInterdependence
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CEO
“A”
Principles of hierarchy: Unity of command, Scalar chain,
Span of control
CEO
“A”
Case 1 Case 2
Herbert Simon: “The proverbs of administration.” Public Administration Review 6 (1946):53-67.
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Product Z
manager
Engineer-ing
Manufac-turing Marketing
General Manager
Z Eng
Z Mfg
Z Mkt
What principle of vertical structuring does matrix violate?
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Steps in cross-functional coordination:An evolutionary sequence
Pure functional organization
Functional org with product-centered culture
Liaison roles / employee transfers
Cross-functional task forces & teams
Integrating roles
Matrix
“Heavyweight” product manager form
Fully self-contained product organization
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Engineer-ing
Manu-facturing Marketing
General Manager
Z Eng
Z Mfg
Z Mkt
Product Z culture
A strong product-specific culture helps to A strong product-specific culture helps to coordinate cross-functionally around product Zcoordinate cross-functionally around product Z
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Engineer-ing
Manufac-turing Marketing
General Manager
Z Engin
Z Mfg
Z Mkt
Temporary or permanent employee transfers help to Temporary or permanent employee transfers help to coordinate cross-functionally around product Zcoordinate cross-functionally around product Z
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Engineer-ing
Manufac-turing Marketing
General Manager
Z Mfg
Z Mtg
ProductZ cross-functional team
Cross-functional teams help to Cross-functional teams help to coordinate around product Zcoordinate around product Z
Z Eng
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Engineer-ing
Manufac-turing Marketing
General Manager
Z Eng
ZMfg
Z Mkt
Integrating roles: brand, account, & project managers rely on leadership skills to coordinate cross-functionally around product Z
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Product Z
manager
Engineer-ing
Manufac-turing Marketing
General Manager
Z Eng
Z Mfg
Z Mkt
Full matrix: What’s the cross-functional coordination device?
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Product Z
manager
Engineer-ing
Manufac-turing Marketing
General Manager
Z Eng
Z Mfg
Z Mkt
“Heavyweight product manager” form
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CEO
Product W Product X Product Z
Eng Mfg Mkt Eng Mfg Mkt Eng Mfg Mkt
Fully self-contained product division form
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Functional organization goods and bads
Good• Simplicity of design• Efficient use of
specialists• Deepens specialist skill• Good fit to function-
based strategy
Bad• Breeds “silos”• Pushes coordination up• Conflict among groups• Poor general mgt skills • Poor fit to diversification
strategy
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R&D Engineer-ing
Manu-facturing
General Manager
Human resources Sales
ProductA
Product
B
Product C
Functional organization
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Product organization goods and bads
Good• Low interdependence • Develops general mgr skills • Fits a turbulent environment• Fits these strategies:
– Product diversification– Product/customer/region
focus
Bad• Breeds weak functions • Poor w/in function coordination • Isolated divisions• High redundancy & cost • Headquarters out of touch• Short-termism• Excessive scale
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CEO
Product W Product X Product Z
Eng Mfg Mkt Eng Mfg Mkt Eng Mfg Mkt
Product organization
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Matrix organization goods and bads
Good• Balances functional & product
priorities • Forces consensus decision making
• Forces a corporate-wide
perspective • Fits where quality & service
requirements are high but time and cost pressures are low
Bad• Costly in time and
management • Unstable• Stressful, conflict-prone• Nonlinear career paths (?)
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Product Z
manager
Engineer-ing
Manufac-turing Marketing
General Manager
Z Eng
Z Mfg
Z Mkt
Matrix organization
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Matrix as culture, not structure
Strongly shared commitments to product quality, customer service, and functional expertise (as in Total Quality Management)
Bartlett and Ghoshal: “Matrix management-- not a structure, a frame of mind.” Harvard Business Review, 1990.
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The problem with the previous designs is that many business processes cut across functions & products
General Manager
Marketing Manufacturing Engineering
Product Manager
Prod. B
Prod. A
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Process organization: Grouping by interdependence, not similarity
Hammer and Champy: Reengineering the Corporation, 1993 – Identify core business processes – Create and empower multi-functional teams – Revamp accounting & reward systems – Shrink functional groups but preserve specialist expertise– Eliminate low-value added activities
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Keep functional skills but dispense with functional groups
“’Create a house Yellow Pages so functional expertise is easy to find even though dispersed. Link experts in a real or electronic network where they can keep each other up to date and can get training and career development help’…’The engineers can have a club. But they can’t work in the same room, and they can’t sit at the same table at the company banquet.’”
Thomas A. Stewart: “The search for the organization of tomorrow” Fortune, 5/18/92.
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Top Management
TeamTeamProcessCoordinators
TeamTeamProcessCoordinators
TeamTeamProcessCoordinators
New product development process
Order fulfillment process
Procurement, logistics process
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Network organization
• Small, lean, specialized firms • The “organization” is a network• Absence of authority and structure to control and
coordinate division of labor – Examples:
• Japanese keiretsu• Silicon valley• New York fashion industry• Germany’s mittelstand • Northern Italy’s furniture industry• Ethnic enclaves
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DesignersCore Firm
Producers
DistributorsSuppliers
Managers
Suppliers Distributors
ITServicesProducers
Producers
Designers
Distributors
Suppliers
Brokers
Full Vertical Integration
Full Network Organization
Networked Firm
HR Services
IT Services
HR Services
Designers Marketers
HR Services
IT Services
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Managing process & network organizations
• Abandonment of the “manager as engineer” (vertical, mechanistic) model – Less hierarchical command & control– Fewer rules, standards, and procedures– Less detailed and rigid division of labor – No more vertical career
• Embrace of “manager as leader” (horizontal, organic) model – Teamwork (coordination through mutual
adjustment) – Networking and political maneuvering – Leadership and culture– Entrepreneurial
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EmailTeleconferencing
GroupwareKnowledge management
ERP
Is information technology the answer?It facilitates teamwork and networking
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IT and the manager’s jobIT and the manager’s job
• FolkloreFolklore: IT has made : IT has made organizations flatter, organizations flatter, leaner, more flexible, leaner, more flexible, more virtual, more more virtual, more global, less integrated, global, less integrated, empowered people, empowered people, reduced need for rigid reduced need for rigid control systemscontrol systems
• FactFact: The effects of IT have : The effects of IT have been complex & been complex & contradictory. It has also contradictory. It has also disempowered employees by disempowered employees by intensifying surveillance, intensifying surveillance, increased written increased written communication and some communication and some forms of standardization, forms of standardization, created information created information overloads and shortened overloads and shortened attention spans attention spans
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Allentown Materials Case What is the structure of the Electronic Products Division, and what are the problems with it?
How well aligned is EPD’s structure with its business environment, strategy, corporate culture, and human resource systems?
How did the leadership styles of, first, Bennett and then Rogers affect the functioning of the structure?
What changes would you recommend for EPD?