UFONE

Group Members

• Mehreen Rashid

• Muhammad Ilyas

• Shadman Khan

• Ahsan Sethi

• Muhammad

It’s all about U Tum hi tou ho

• Brand Personality

• Strategies

M. Ilyas Tahir

Points of parity and points of differences:

• BLUE OCEAN: It consists of all those activities which are unique, they are POD

UFONE’s POD 1. Hilarious marketing2. Mobile advertisement• RED OCEAN: These activities are not

unique, they are POP

UFONE’s POP Similar techniques in promoting brand:• Celebrity endorsement, slogans, urls, brand

mantra etc

• UFONE PRICING DECISION:

Ufone ensure that the price they set should beautify the brand image in terms of pricing in customers mind as well as they remain profitable in doing so

• Market Intelligence Report:

Primary & Secondary Sourcs

• Customer satisfaction survey :

Function of MRD. UFONE use several survey techniques to ensure customer satisfaction

AHSAN SETHI

SHADMAN KHAN

MARKET SEGMENTATION

• Age

• Income Level

TARGET MARKET

• Young generation

• Middle Class

Marketing Programmes

» Sponsorship» URock

ASSOCIATIONS• Celebrity Endorsements

• Co-Branding

• Corporate Social Responsibility

Corporate Social Responsibility

• Hospital- Polyclinic

• Ufone and Islamabad Traffic Police

Conclusion

By:

Muhammad

The company must optimize itself according to its value position

18 29

Recommendations:

•Improve its service quality

• Should associate with renowned personalities

•Project related competitions in institutes (to capture potential cream)

•Sponsor events (food festivals, drag racing etc)

•3 way video conferencing