Project Synopsis

The UFNY - Urban Farming New York project addresses the need to have a design artifact that urban farmers can use to have urban professionals attracted in buying local produce and engaged in participating in framing activities.

After survey, research, iterations, the project resumes by developing a concept and prototype of a mobile app as a way to interact with the target audience.

The slides that follow guide you through the process of reaching to our final product, the findings, the discoveries and the user feedbacks.

UFNY MIND MAP:Designing for Adoption

Prototype OneFor our original prototype, we came up with an idea to create a website for UFNY.

Image 1(top left). shows the main page of the website.

Image 2 (bottom left). highlights UFNY’s brand identity including brand logo and color as a means of communication device between customers and urban farmers.

Image 3 (right). shows UFNY’s marketing strategy. Our original strategy featured both offline and online methods.

JourneyMapInterviewing 8 personas to define and analyze their typical journey to the farmers’ markets.

Analyzing the high and low points of our finding and deciding where to intervene to make the process better.

JourneyMap

FinalPrototype

FinalPrototype

This is our final prototype. Instead of creating a website, we decided to launch a mobile application for UFNY.

This mobile app. incorporates social networking to urban farming produce.Thus, it is the most evolved form of urban farming platform ever existed before.

It provides not only high quality local produce but also recipes, reward points, and nearby markets depending on customers’ current or wanted location.

Testing PhaseWe tested our prototype, UFNY mobile application to seven young urban professionals. They were asked to use the application and rate it ranging from one star to five stars.

The lowest rating was three stars and the highest rating was four stars. Overall, the average rating for UFNY app was four out of five stars.

There are areas that needed to be improved in order to provide the best experience for all UFNY customers. Based on the ratings, there is no doubt that potential customers are satisfied with UFNY prototype mobile application.

LogicModels

Stakeholder Analysis & Managing Plan

Stakeholder Analysis & Managing Plan

Stakeholder MapWe see our key players are Card processing companies, Framers, Customers, UFNY corporate team, App development team, Technical support team and event planners.

We have to keep informed Local community to bring more customers to come the local farmers market.

We would like to keep satisfied Customer, Farmers, Local community to grow our business.

Food Bloggers can spread awareness of Local farmers market. But compare to other stakeholders, they are least important.