uefa grow social return on investment model … · the uefa grow sroi model is a tool for measuring...

SCOTTISH FA UEFA GROWSOCIAL RETURN ONINVESTMENT MODEL

MEASURING THEVALUE OF FOOTBALLPARTICIPATIONIN SCOTLAND

“We have known for decades the positive impact footballas the national sport has on the population: it can inspire a nation,unite families and entire communities, and make societya better place.

“The findings in the UEFA GROW report outline the extentto which football is a force for good in helping to deliver theScottish Government’s health and wellbeing agenda, andalso the dramatic impact the national game hason the economy.

“We committed to this project to reaffirm football’s placeas an essential fabric of Scottish society and we are pleased topresent these findings to the Scottish Government.We are grateful for their ongoing support to the manygrassroots projects that are reflective of the findings andlook forward to having more substantive conversationswith the First Minister and her key cabinet secretariesto make even greater inroads in improving the healthand wellbeing of Scottish society through the power offootball, whilst reinforcing our position as a major contributorto the country’s economy.”

SCOTTISH FA CHIEF EXECUTIVEIAN MAXWELL

0202

“This is an important piece of work, the culmination of extensiveand genuine partnership working between the Scottish Government,sportscotland, Scottish FA and UEFA over many months. “We know that football – our national game – can be a powerfulforce for good in communities. “A range of programmes led by the Scottish FA, SPFL Trust,Scottish Football Partnership Trust and many other organisationsassociated with football are delivering a wide range ofpositive outcomes. “While great progress has been made in celebrating thesuccesses in football and telling the story about the powerfulimpact football can have, the data contained in thisUEFA GROW report measures the social return on investmentdelivered by football participation in Scotland. “It demonstrates the positive role of football across a rangeof issues and I welcome the unique partnership working whichhas produced such robust evidence of the contribution ournational game makes to communities and society.”

MINISTER FOR PUBLIC HEALTH, SPORT AND WELLBEINGJOE FITZPATRICK

03

OF ALL YOUTHAGED 16 OR UNDERCURRENTLY PLAYSCOTLAND’S

FOLLOWED BY

1 MILLIONNUMBER OF CASUAL PLAYERS

SCOTTISH FA SOCIAL MEDIA FOLLOWERS

NUMBER OF REGISTERED PLAYERS

630,000147,555

1.8 MILLIONADULTS IN THE COUNTRY

SPORTNUMBER

41% 1

NUMBER OF SCOTTISH CLUBS2,500

SCOTTISH FOOTBALL IN NUMBERS

04

Football is played by children, youth and adults across Scotland, in the streets, in parks, in halls, on pitches,to stadiums the length and breadth of the country. Scotland has many different partners all working together tohelp people in the football family participate in the game we love.

FOOTBALL FAMILY

Scott ish FootballPartnership

05

Scottish football has a rich and proud history stretchingback 600 years. For centuries it has been part of our culture.For centuries, it has been part of who we are.

“The honest heart that’s free frae a’ intended fraud or guile,however fortune kick the ba’ has aye some cause to smile.”ROBERT BURNS, JANUARY 1784

Traditionally, football has been enjoyed by all sections of Scottishsociety and as life in Scotland has changed over the centuries so toohas football. Football adapted to the growing regulation of dailylife in Scotland.

As Scotland has changed, our love and passion for football has not.

FOOTBALL AND SCOTTISH CULTUREPRIDE

HISTORY

HOME

06

GIRLS’ AND WOMEN'S FOOTBALL Continues to grow and develop, inspired by the Scottish Women’sNational Team qualification for the FIFA Women’s World Cup in 2019.The Scottish FA have some ambitious targets to develop the game on and offthe pitch. We have some of the best players in the world who actas role models for players and young people across Scotland.

HAMPDEN OUR HOME Ownership of Hampden Park will enable the Scottish FA to controlthe future of the stadium. It will open up opportunities to continue todevelop the infrastructure and create a national stadium that willinspire the next generation of football fans.

FOOTBALL FOR ALL The Scottish FA are committed to working with our clubs andpartners to make football accessible for all. We want to make ourgame as diverse as possible to represent our communities.

COMMUNITY CLUBS Scotland has some of the finest examples of communityclubs in Europe. As our clubs continue to grow and developwe have been working hard with the football family tooffer advice and guidance, both on and off the pitch, to allowour clubs, no matter their place in the pathway to fulfil their ambitions.

THOUGH WE HAVE A PROUD PAST, THE FUTURE LOOKS BRIGHTSCOTTISH FA FUTURE

07

The overarching vision of One National Plan,Football for Life, aims to provide opportunities for everyperson in Scotland to participate and develop throughthe national game. This in turn will grow the value andbenefit of football for individuals, communities andsociety alike.

Football for Life aims to grow the game acrossScotland by making it more attractive and sustainable.This will be achieved through initiatives that increaseparticipation, deliver education and enhance the servicesclubs bring to their communities.

Beyond growing the game, Football for Life encourageslifelong participation – not only increasing participation inthe game, but ensuring that once players are involved infootball they stay in football for life.

The Scottish FA has a number of participation pillars thatit operates under to develop the game and attract and retainnew players, volunteers, officials and coaches. These pillarsare embedded in all that we do from the senior to thegrassroots game and with clubs across the country.

PERFORMANCESTRATEGY

SCOTTISHGOVERNMENT

OUTCOMES

GROWING THE GAME

FOOTBALLFOR LIFE

DEVELOPINGTALENT

FOOTBALL FORSOCIAL CHANGE

PERFORMANCESTRATEGY

SCOTTISHGOVERNMENT

OUTCOMES

PEOPLE PARTNERSHIPS

PROFILE INFRASTRUCTURE

GROWING THE GAME

FOOTBALLFOR LIFE

DEVELOPINGTALENT

FOOTBALL FORSOCIAL CHANGE

FOOTBALL FOR LIFESCOTTISH FOOTBALL PARTICIPATION

08

IMPROVED WELLBEINGPART OF THE FOOTBALL FAMILY

MAKE NEW FRIENDS

HEALTHYHABITS

VOLUNTEERING HELPS THELOCAL COMMUNITY

IMPROVE PHYSICALLITERACY

FEELHAPPIER

BE A ROLE MODELBE A ROLE MODEL

BECOME A MENTOR

COACH

SPECTATOR

BENEFITS FOR A SCOTTISH FAMILYBENEFITS OF PARTICIPATION

09

PLAYING HEALTH AND WELLBEING

CONNECTION FRIENDSHIP

ECONOMIC

EDUCATION

COMMUNITY

How do you place a value against a sport which in Scotland evokes so much emotion, pride and isconsumed by so many? What does it mean to you? What value can you place against football?

The Scottish FA recognise that determining a value is vitally important as we work hard to appealto new participants and retain our current players in the game.

SCOTTISH FOOTBALL’S VALUE

10

The UEFA GROW SROI model is a tool for measuring the socialreturn on investment from football mass participation as partof the UEFA GROW programme.

“UEFA GROW is our central business development supportprogramme to nurture football across Europe. UEFA growoffers tailor-made consultation services to our nationalassociations in the areas that are most relevant for footballorganisations, from building a better image of football,to increasing revenue opportunities and getting morepeople to play our beautiful game.”ZORAN LAKOVIĆ, UEFA National Associations Director

The model was created to allow National Associations to demonstratethe value of participating in football and to demonstrate that footballcan and does positively impact on many different sections of society.

SROIWHAT IS UEFA SOCIAL RETURN ON INVESTMENT?

IMAGE

REVENUES

GROW 2020SUPPORTING THE GROWTH

OF EUROPEAN FOOTBALLPARTICIPATION ENGAGEMENT

11

ECONOMYEconomic value of footballconsumption and employment

Revenue generated frominfrastructure investment

The UEFA GROW SROI model aims to create a step changein grassroots football funding to provide National Associationsand governments unique tangible evidence that investingin mass participation has a significant impact in termsof economic value, social & health benefits and elitefootball performance.

The vision is that the SROI develops a business caseto prove the benefits of mass participation to deliversustainable investment and strategic partnerships in football..

£ SOCIALPositive social impact through anactive population, e.g. reduction in crime,improved education performance etc.

HEALTHHealthier population throughactivity and healthcare savings,e.g. reduced diabetes, reducedrisk of heart disease

FOOTBALL PERFORMANCEStronger pipeline of talent through broaderparticipation base

Improved quality of coaching and clubsto grow the sport

SROI VISION

12

ADVISORY PANELThe Advisory Panel delivered three main functions:• Provided expert advice on methodology and the econometric model• Reviewed progress and provided guidance on tailoring the business case • Endorsed analysis and verified the technical credentials and methodology used

LOCAL EXPERTS• Extensive engagement with NA teams and local experts in Romania and Sweden - conducted 15+ interviews • Experts from Central Government, NAs, regional football associations, sports confederations, clubs and universities• Senior specialists with knowledge in grassroots participation, elite, clubs and competition, coaching, facilities, communications and media, policy and commercial operations

DURING THE MODEL DEVELOPMENT PHASE, LOCAL EXPERTS AND AN ADVISORY PANEL OF ACADEMICS& SPECIALISTS PROVIDED ADVICE, STEERED AND ENDORSED THE PROJECT

MODEL DEVELOPMENT PHASE

13

PERFORMANCE EXAMPLESTalent PathwayElite Success

HEALTH EXAMPLESDiabetes Prevalence Healthcare Savings

SOCIAL EXAMPLESCrime Rates Voluntary Contribution

SOCIO-DEMOGRAPHIC CONTEXTDemographicSocio-economicGeography & EnvironmentLifestyle

SUPPLY INFRASTRUCTUREFacilities Coaches & WorkforceClubs & LeaguesDelivery & TechnologyEducation

1 / DRIVERS 2 / FOOTBALL PARTICIPATION 3 / OUTCOMESDEMAND ACTIVATORS

Programmes Governance & Policy Marketing & CommsNational Inspiration

ECONOMIC EXAMPLESJob Creation Boost to the Economy£

THE BUSINESS CASE HAS BEEN SEGMENTED INTO 3 MAIN SECTIONSNATIONAL LANDSCAPE

14

Thanks to our partners at Scottish Government, sportscotland,the SPFL and SPFL Trust we collated information from across the countryand with expert input from Substance and UEFA we created thefollowing models:

Total Participants – which includes casual users, for examplethose who play 5’s with friends or play informally.

Registered Players – those players who train and play in clubfootball and perhaps pull on a club strip.

We were also fortunate enough to create a Regional Modelof football participation for Aberdeen & Aberdeenshire as wewanted to understand how clubs like Aberdeen FC, Aberdeen FCCommunity Trust and the other clubs in the area impact on aspecific area of Scotland.

The figures we received back were then broken down into areassuch as Economic Impact, Social Value and Health benefits.

Keep on reading to find out more

KEY FACTS

15

11% WOMEN

89% MEN

780,000 PLAYERS IN TOTAL

632,445 CASUAL PLAYERS

147,555 REGISTERED PLAYERS

SCOTTISH POPULATION THAT PLAYS FOOTBALL REGISTERED PLAYERS vs CASUAL PLAYERS

PEOPLE PLAYING FOOTBALL IN SCOTLANDCURRENTLY IS 780,000

16

780,000+ €1.35 BILLION=FOOTBALL PLAYERS IN SCOTLAND WORTH TO SCOTLAND

ECONOMY€242.3 MILLION

£

Direct contribution tothe economy

SOCIAL€352 MILLION

Economic impact ofsocial benefits

HEALTH€762.6 MILLION

Healthcare savings fromfootball participation

PERFORMANCE11TH & 27TH PLACE

Scotland currently rankedbetween 11th and 27th

in all men, womenand youth UEFA rankings

CURRENT IMPACT OF TOTAL PARTICIPANTS

17

147,555 €579.7 MILLION=REGISTERED FOOTBALL PLAYERS IN SCOTLAND WORTH TO SCOTLAND


£


SOCIAL€339.6 MILLION


HEALTH€144 MILLION





CURRENT IMPACT OF REGISTERED PLAYERS

18

UEFA GROWUEFA GROWSOCIAL RETURNON INVESTMENTMODEL

19

ECONOMYAnnual contribution of new

facility and new player spend

£

FACILITY DEVELOPMENT

SOCIALImpact of social benefits EDUCATION AND NEET

PLAYER SPEND

FACILITY DEVELOPMENT

JOB CREATION

VOLUNTEERING

PARTICIPATION IS PROJECTED TO DELIVERBENEFITS ACROSS ALL OUR OUTCOMES

20

HEALTHHealthcare savings from

football participationCVD AND CANCERS

PERFORMANCEIncreased participation related to

improved elite performancePLAYER POOL IMPROVED COACHING

FOOTBALL INJURY

INSPIRATION

MENTAL HEALTH

PARTICIPATION IS PROJECTED TO DELIVERBENEFITS ACROSS ALL OUR OUTCOMES

21

FOLLOWINGCONTENT IS FORTHE MODEL OF 780,000TOTALPARTICIPANTS

22

780,000+ €1.35 BILLION=FOOTBALL PLAYERS IN SCOTLAND WORTH TO SCOTLAND


£


SOCIAL€352 MILLION







CURRENT IMPACT OF TOTAL PARTICIPATION

23

ECONOMY= DIRECT CONTRIBUTION TO THE ECONOMY €242.3 MILLION CONTRIBUTION

€62.1 MILLIONFACILITY ECONOMIC VALUE

Based on the value of 627artificial pitches through:

€20.3M GVA contribution ofconstruction sector in Scotland€41.7M through direct value

of pitch construction and hires

£

£

£

€180.2 MILLIONPARTICIPATION SPENDING VALUE

Revenue generated within footballindustry by direct participantspending on playing footballUK sector specific multipliersare applied to the spend toaccount for wider impact on

the economy

40,000 JOBSEMPLOYMENT CREATION

Based on jobs directly linked tocurrent football participation – i.e.~36K jobs in the sports industry

based on current employees:participant ratio

~4K jobs through localconstruction industry investment

1 THE ECONOMIC CONTRIBUTION

24

€255,000CRIME REDUCTION

Based on the known riskand cost of youth

convictions to estimatetotal cost

Estimate value basedon football’s ability to

reduce risk

€3.4 MILLIONNEET*

Use existing rates todetermine total cost

of youth not inemployment, education

or training

Estimate value basedon football’s ability

to reduce risk

€14 MILLIONIMPROVED EDUCATION

Assessment of thevalue of football’s

contribution on improvededucation is based

on OECD calculation

Then modelled usingimpact of education

on GDP

€334.4 MILLIONVOLUNTEERING

Based on EU assessmentof value of sports

volunteering and ratioof those in football to

estimate value ofeach volunteer

* Not in employment, education or training (NEET)

2 IMPACT OF FOOTBALL PARTICIPATION

25

SOCIAL= ECONOMIC IMPACT OF SOCIAL BENEFITS €352 MILLION SAVINGS

SUBJECTIVEWELLBEING

€704.7 MILLIONAcademic research lookedacross 67 different sports

and assigned valuebased on people’swillingness to pay

for an equivalent boostto their sense of

wellbeing throughother therapies.

COST OFINJURY

-€25.6 MILLIONOur assessment

of the ‘cost of injury’is based on a sports

injury related insuranceclaims study inNew Zealandproviding the

cost of football-specificinjuries

MENTALHEALTH

€44.8 MILLION5,000CASES

PREVENTED

COLONCANCER

€180,00012

CASESPREVENTED

BREASTCANCER

€16,0001.5

CASESPREVENTED

TYPE IIDIABETES


PREVENTED

CVDDIABETES


PREVENTED

3 MAJOR SAVINGS REALISED THROUGHPREVENTION OF LIFESTYLE DISEASES

26

HEALTH = HEALTHCARE SAVINGS FROM FOOTBALL PARTICIPATION €762.6 MILLION SAVINGS

EQUATION FOR FOOTBALL PARTICIPATIONTO ESTIMATE THE IMPACT OF FUTURE ADDITIONAL INVESTMENT IN GRASSROOTS FOOTBALL IN SCOTLAND

27

There is a direct positive relationship between investment into grassroots andparticipation. Scotland can achieve good returns on additional investment in termsof new participation

ADDITIONAL ANNUAL INVESTMENT OF

€5.4 MILLION£

TO ACHIEVE A

GROWTH IN PARTICIPATIONEQUATES TO…

2.5% NEW REGISTERED PLAYERS

19,500

19,50

0 NEW

PLAY

ERS

TOTA

L € 30

.3 MILL

ION


£

Annual contribution of new facility and new player


Economic impact of social benefits

HEALTH€19.1 MILLION*

£

Healthcare savings from football participation

1

2

3

EDUCATION & NEET CRIME VOLUNTEERING

PARTICIPATION REVENUE EMPLOYMENT

CVD OTHER

FACILITY REVENUEGENERATION

WELLBEING

*Total discounted for resulting cost of injury from football participation

PROJECTED PARTICIPATION WILL DELIVER BENEFITSACROSS ALL OUR OUTCOMES

28

SCOTTISH FA FUTUREINVESTMENTFOR TOTALPARTICIPANTS

29

CAN ALSO DELIVER MARGINAL GAINS ON ELITE PERFORMANCE FOR BOTH THE SENIOR MALE AND FEMALE TEAMS IN THE LONG RUN

TOTAL NEW PLAYERS *

MALE17,600 IN PERFORMANCE**

+0.3%

IN PERFORMANCE**+0.5%

FEMALE1,900

Increasedmale participation

achievesimproved ranking

Impacton senior

elite success

Increasedfemale participation


* The impact modelled here considers participation only** Our analysis shows greater impact on performance can be achieved through more and better coaching

PERFORMANCE

GROWTH IN PARTICIPATION

30

NEW INVESTMENT ADDITIONAL PARTICIPATION ADDITIONAL OUTCOMESInvestment of

€5.45 M 19,500€280at a cost of

per participant

New male and femaleparticipants in registeredand unregistered football

15,000 PLAYE

RS

POSITIVE UEFA RANKING POINT MOVEMENTS

Economicbenefitsof over €4.7 MILLION

€19.1 MILLIONAround 1,500 negativehealth conditionsprevented, saving

€6.5 MILLIONSocial benefitsof almost

RETURN Increasingtotalreturns by

New registered participationdelivering an average return of €2,026 PE

R PAR

TICIPA

NT

€34.3 MILLION £

£

RETURN ON INVESTMENT£

31

FOLLOWINGCONTENT IS FORTHE MODEL OF 147,555REGISTEREDPLAYERS

32



€20.3M GVA contribution ofconstruction sector in Scotland€41.7M through direct value

of pitch construction and hires

£

£

£

€34 MILLIONPARTICIPATION SPENDING VALUE


the economy


Based on jobs directly linked tocurrent football participation – i.e.

~7K jobs in the sports industrybased on current employees:

participant ratio

~4K jobs through localconstruction industry investment

1 THE ECONOMIC CONTRIBUTION

33

ECONOMY = DIRECT CONTRIBUTION TO THE ECONOMY €96.1 MILLION CONTRIBUTION





reduce risk

€456,000NEET*



or training


to reduce risk

€4.6 MILLIONIMPROVED EDUCATION



on OECD calculation


on GDP

€334.4 MILLIONVOLUNTEERING





2 IMPACT OF FOOTBALL PARTICIPATION

34

SOCIAL = ECONOMIC IMPACT OF SOCIAL BENEFITS €339.6 MILLION SAVINGS

SUBJECTIVEWELLBEING

€133 MILLIONAcademic research lookedacross 67 different sports



wellbeing throughother therapies

COST OFINJURY





MENTALHEALTH


PREVENTED

COLONCANCER

€34,0002

CASESPREVENTED

BREASTCANCER

€1,000>1

CASESPREVENTED

TYPE IIDIABETES

€2.2 MILLION450

CASESPREVENTED

CVDDIABETES

€5.1 MILLION1400

CASESPREVENTED

3 MAJOR SAVINGS REALISED THROUGHPREVENTION OF LIFESTYLE DISEASES

35

HEALTH = HEALTHCARE SAVINGS FROM FOOTBALL PARTICIPATION €144 MILLION SAVINGS

SCOTTISH FA FUTUREINVESTMENTFOR REGISTEREDPLAYERS

36

EQUATION FOR FOOTBALL PARTICIPATIONTO ESTIMATE THE IMPACT OF FUTURE ADDITIONAL INVESTMENT IN GRASSROOTS FOOTBALL IN SCOTLAND

37

There is a direct positive relationship between investment into grassrootsand participation. Scotland can achieve good returns on additional investmentin terms of new participation

ADDITIONAL ANNUAL INVESTMENT OF

€808,000£

TO ACHIEVE A

GROWTH IN PARTICIPATIONEQUATES TO…

2.5% NEW REGISTERED PLAYERS

3,700

3,689

NEW P

LAYERS

TOTA

L € 10

.8 MILL

ION

ECONOMY€1 MILLION

£

Annual contribution of new facility and new player


Economic impact of social benefits

HEALTH€3.6 MILLION*

£

Healthcare savings from football participation

1

2

3

EDUCATION & NEET CRIME VOLUNTEERING

PARTICIPATION REVENUE EMPLOYMENT

CVD OTHER

FACILITY REVENUEGENERATION

WELLBEING

*Total discounted for resulting cost of injury from football participation

PROJECTED PARTICIPATION WILL DELIVER BENEFITSACROSS ALL OUR OUTCOMES

38

TOTAL NEW REGISTERED PLAYERS *

MALE3,400 IN PERFORMANCE**

+0.4%

IN PERFORMANCE**+0.7%

FEMALE273

Increasedmale participation


Impacton senior

elite success

Increasedfemale participation


* The impact modelled here considers participation only** Our analysis shows greater impact on performance can be achieved through more and better coaching

PERFORMANCE

CAN ALSO DELIVER AN IMPACT ON ELITE PERFORMANCE FOR BOTH THE SENIORMALE AND FEMALE TEAMS IN THE LONG RUN

GROWTH IN PARTICIPATION

39

NEW INVESTMENT ADDITIONAL PARTICIPATION ADDITIONAL OUTCOMES

Investment of

€808K 3,689€219at a cost of

per participant

New male and femaleparticipants. Not including anyimpact on non affiliatedfootball which we estimateto be an additional

15,000 PLAYE

RS

POSITIVE UEFA RANKING POINT MOVEMENTS

Economicbenefitsof over €1 MILLION €3.6 MILLIONAround 80 negative

health conditionsprevented, saving

€6.2 MILLIONSocial benefitsof almost

RETURN Increasingtotalreturns by

New registered participationdelivering an average return of €2,928 PE

R PAR

TICIPA

NT

€10.8 MILLION £

£

RETURN ON INVESTMENT

40

£

FOLLOWINGCONTENT IS FORTHE REGIONALMODEL OF ABERDEEN ANDABERDEENSHIRE

41

= €110.4 MILLIONTO THE REGION


£






71,000 TOTAL PARTICIPANTS IN ABERDEEN ANDABERDEENSHIRE

CURRENT IMPACT OF TOTAL PARTICIPANTSIN ABERDEEN & ABERDEENSHIRE

42



€1.4M GVA contribution ofconstruction sector in Scotland

€2.2M through direct valueof pitch construction and hires

£

£

£



the economy


Based on jobs directly linked tocurrent football participation – i.e.~770 jobs in the sports industry


~274 jobs through localconstruction industry investment

1 CURRENT IMPACT OF PARTICIPATION INABERDEEN AND ABERDEENSHIRE

43






reduce risk

€641,600NEET*



or training


to reduce risk

€883,000IMPROVED EDUCATION



on OECD calculation


on GDP

€13 MILLIONVOLUNTEERING





2 IMPACT OF FOOTBALL PARTICIPATIONABERDEEN AND ABERDEENSHIRE

44


SUBJECTIVEWELLBEING




wellbeing throughother therapies

COST OFINJURY





MENTALHEALTH

€4.56 MILLIONc512

CASESPREVENTED

COLONCANCER

€18,3001

CASEPREVENTED

BREASTCANCER

€1,600<1

CASEPREVENTED

TYPE IIDIABETES

€1.17 MILLIONc240

CASESPREVENTED

CVDDIABETES

€2.76 MILLIONc750

CASESPREVENTED

3 MAJOR SAVINGS REALISED THROUGHPREVENTION OF LIFESTYLE DISEASESABERDEEN AND ABERDEENSHIRE

45


14,000 =REGISTERED FOOTBALLPLAYERS IN ABERDEEN ANDABERDEENSHIRE €33.2 MILLION

WORTH TO THE REGION


£






CURRENT IMPACT OF REGISTERED PLAYERSABERDEEN AND ABERDEENSHIRE

46



€1.4M GVA contribution ofconstruction sector in Scotland

€2.2M through direct valueof pitch construction and hires

£

£

£



the economy


Based on jobs directly linked tocurrent football participation – i.e.~770 jobs in the sports industry


~274 jobs through localconstruction industry investment

1 THE ECONOMIC CONTRIBUTION INABERDEEN AND ABERDEENSHIRE

47







reduce risk

€35,300NEET*



or training


to reduce risk

€400,000IMPROVED EDUCATION



on OECD calculation


on GDP

€13 MILLIONVOLUNTEERING




2 IMPACT OF FOOTBALL PARTICIPATION OFREGISTERED PLAYERS ABERDEEN & ABERDEENSHIRE

48


SUBJECTIVEWELLBEING




wellbeing throughother therapies.

COST OFINJURY

-€660,000Our assessment




MENTALHEALTH

€800,000>91

CASESPREVENTED

COLONCANCER

€3,200>1

CASESPREVENTED

BREASTCANCER

N/A0

CASESPREVENTED

TYPE IIDIABETES

€204,00042

CASESPREVENTED

CVDDIABETES

€482,000135

CASESPREVENTED

3 MAJOR SAVINGS REALISED THROUGHPREVENTION OF LIFESTYLE DISEASESABERDEEN AND ABERDEENSHIRE

49


OUR PURPOSETo focus on creating a more

successful country withopportunities for all of Scotland

to flourish through increasewellbeing, and substantial and

inclusive economy growth

We havea globally

competitiveentrepreneurial,

inclusive andsustainableeconomy

We are open,connected andmake a positive

contributioninternationally

We tacklepoverty by

sharingopportunities,

wealth and powermore equally

We live incommunities

that are inclusive,empowered,

resilientand safeWe grow up

loved, safe andrespected sothat we can realise our

full potential

We are welleducated,skilled and

able tocontributeto society

We havethriving andinnovativebusinesses,

with quality jobsand fair work

everyone

We arehealthy and

active

We value,enjoy andprotect our

environment

We are creativeand our vibrant

and diversecultures are

enjoyed widely

We respect,protect andfulfil humanrights and

live free fromdiscrimination

OUR VALUESWe are a society which treats all our

people with kindness, dignity andcompassion, respects the ruleof law, and acts in an open

and transparent way

NATIONAL AND LOCAL OUTCOMESMORE THAN FOOTBALL

Scotland’s National Performance Framework

We develop physical confidence andcompetence from the earliest age

We improve opportunities toparticipate, progress and achieve in sport

Business Healthier InequalitiesTackled

LifeChanges

Safe fromCrime

The Active Scotland Outcomes Framework

VISION: A MORE ACTIVE SCOTLAND

NATIONAL OUTCOMES

ACTIVE SCOTLAND OUTCOMES

EQUALITY : OUR COMMITMENT TO EQUALITY UNDERPINS ALL WE DO

Physical activity is about getting moving. Daily walking, playing in a park, going to a gym training witha team or aspiring to win a gold medal - it really doesn’t matter how people get active, it just matters that we do.

Being physically active contributes to our personal, community and national wellbeing.Our vision is of a Scotland where more people are more active, more often.

We encourage and enable theinactive to be more active

We encourage and enable the activeto stay active throughout life

We improve our active infrastructurepeople and places

We support wellbeing and resiliencein communities through physical

activity and sport

Employment Research &Innovation

YoungPeople

EarlyYears

SustainablePlaces

ResilientCommunities

EnvironmentValued

NationalIdentity

Impact onEnvironment

Older PeopleSupported

PublicServices

51

NEXT STEPSTHE SCOTTISH FA WOULD WELCOME THE OPPORTUNITY FOR DISCUSSION:

The Scottish FA are committed to supporting a game that is availableto all, is representative of local communities and can provide opportunitiesto engage both on and off the pitch for life. We want to work with thefootball family to help clubs become the anchor organisations of thecommunity and provide participation opportunities for all. We believe that football and our clubs are uniquely positioned toattract people who would not engage in traditional interventions.These are often the people who most need help and who therefore wemost need to reach. We know that football is a powerful force forgood in our communities and through the SROI model we can nowdemonstrate that investment can and does have a significant impacton Scottish society. The Scottish FA would welcome the opportunity to developconversations with new and existing stakeholders to furtherdemonstrate the impact football and wider sports participation canand does have on Scotland.

52

TABLE 1: ECONOMIC BENEFITSCost ofArtificial

Pitch build*

SCOTTISH FA

Averagelifetime of

pitch+

SCOTTISH FA

Annualfacility

revenues=

SCOTTISH FA

ConstructionSector GVA

ratio/

OECD

InitialInvestment *

SCOTTISH FA

InitialInvestment =

SCOTTISH FA

TotalInvestment *

Industry standardinvestment:jobs ration

=

CEBR

ConstructionSector specific

multiplier-

SPEA

Average spendon equipment /

clothing*

SURVEY

Averagespend on travel

and trips+

SURVEY

Travel sectorspecific multiplier

=

SPEA

Wearing apparelsector specific

multiplier+

SPEA

Fees andother

spending*

SURVEY

Registeredplayers =

SCOTTISH FA

TOTALVALUE OFSPENDING

Inactivityrate +

WHO

ANNUALGVA

FACILITY

NEWINFRASTRUCTURE

JOBS

RegisteredPlayers *

SCOTTISH FA

Newemployees + Sport services

sector specificmultiplier

=

SPEA

Current player:football

employee ratio/

SCOTTISH FA

NEW FOOTBALLRELATED

JOBS

TECHNICAL APPENDICES:OUTCOME CALCULATION FORMULAS AND SOURCES

53

https://stats.oecd.org/Index.aspx?DataSetCode=IOTS#%2520

https://publications.europa.eu/en/publication-detail/-/publication/865ef44c-5ca1-11e8-ab41-01aa75ed71a1/language-en


https://cebr.com/wp/wp-content/uploads/2015/08/Football-Foundation-Economic-Impact-Study-The-macroeconomic-benefits-of-investment-in-Grass-Roots-Facilities.pdf



https://ec.europa.eu/sport/sites/sport/files/physical-activity-factsheets-2018-eu28who_en.pdf

NA:UKGDP ratio =

TABLE 2: HEALTH AND WELLBEING BENEFITSRegistered

Players *SCOTTISH FA

Risk ofCVD *EHN

Effect on riskfrom participation *

IJERPH

InactivityRate = Reduced

Incidence *WHO

Cost ofTreatment =

EHN

REDUCINGCVD

RegisteredPlayers *

SCOTTISH FA

Risk ofDiabetes *

EHN


BMJ


Incidence *WHO

Cost ofTreatment =

DIABETEOLOGIA

REDUCINGDIABETES

RegisteredPlayers *

SCOTTISH FA

Risk ofBreast Cancer *

ECIS


BMJ


Incidence *WHO

Cost ofTreatment =

THE LANCET

REDUCINGBREAST CANCER

RegisteredPlayers *

SCOTTISH FA

Risk ofColon Cancer *

ECIS


BMJ


Incidence *WHO

Cost ofTreatment =

THE LANCET

REDUCINGCOLON CANCER

RegisteredPlayers *

SCOTTISH FA

Risk of 12 MonthMH Condition *

EU MH BRIEFING NOTES


JAMA


Incidence *WHO

Cost ofTreatment =

WHO

REDUCING MENTALHEALTH DISORDER

RegisteredPlayers *

SCOTTISH FA

InactivityRate *

WHO

Willingnessto pay *IRAE WORLD BANK

IMPROVEDWELLBEING

SAVINGS

SAVINGS

SAVINGS

SAVINGS

SAVINGS

SAVINGS

NA:NZGDP ratio =Registered


InactivityRate *ACC

InactivityRate *WHO

COST OFINJURY

COST


54

WORLD BANK

WHO

WHO

WHO

WHO

WHO

http://www.ehnheart.org/images/CVD-statistics-report-August-2017.pdf

https://www.mdpi.com/1660-4601/9/2/391/htm



https://link.springer.com/content/pdf/10.1007%252Fs00125-002-0858-x.pdf


https://www.bmj.com/content/bmj/354/bmj.i3857.full.pdf


https://ecis.jrc.ec.europa.eu/explorer.php?$0-0$1-All$2-All$4-1,2$3-0$6-0,14$5-2008,2008$7-7$CEstByCountry$X0_8-3$X0_19-AE28E$X0_20-No$CEstRelative$X1_8-3$X1_9-AE28$X1_19-AE28E$CEstByCountryTable$X2_19-AE28E



https://www.thelancet.com/journals/lanonc/article/PIIS1470-2045(13)70442-X/fulltext

https://www.thelancet.com/journals/lanonc/article/PIIS1470-2045(13)70442-X/fulltext




https://www.ncbi.nlm.nih.gov/pubmed/25321867


http://www.who.int/mental_health/evidence/atlas/profiles-2014/en/

https://www.tandfonline.com/doi/full/10.1080/02692171.2010.511168


https://www.stuff.co.nz/sport/94891232/sports-injuries-cost-nz-500m--more-than-road-carnage







TABLE 3: SOCIAL BENEFITSRegistered


Risk ofConviction *EUROSTAT


SIRC


Incidence *WHO

Cost ofConviction =

VARIABLE

REDUCINGCRIME

Registered18-25yr Players *

SCOTTISH FA

Risk ofbeing NEET *

EU


SIRC


Incidence *WHO

Per capita costof being NEET =

EFILWC

REDUCINGNEET


SCOTTISH FA

Improvement ineducationalperformance *

ECIS

Value ofeducation driven

GDP growth *SIRC

InactivityRate = 80 Years =

LIFETIMEWHO

IMPROVEDEDUCATIONALPERFORMANCE


SCOTTISH FA

Risk ofAbsence *

ECIS


BMJ


Incidence *WHO

Cost ofAbsence *

NPC

UK:NAGDP Ratio =REDUCING

ABSENTEEISM

Value of SportsVolunteering in NA *

EU

Value of SportsVolunteers in NA *

EU

Number ofFootball Volunteers *

SCOTTISH FA

Value ofFootball Volunteers = For new

volunteers * NationalVolunteer rate =

EU

INCREASEDVOLUNTEERING

SAVINGS

SAVINGS

SAVINGS

SAVINGS

ANNUALISEDVALUE


55

WORLD BANK

WHO

WHO

WHO

https://ec.europa.eu/eurostat/web/crime/database

https://www4.shu.ac.uk/_assets/pdf/research/sirc/Final-SIRC-SROI-England-Web-report.pdf


https://www.cliclavoro.gov.it/Barometro-Del-Lavoro/Documents/NEET_2012_EUROFOUND.pdf



https://ec.europa.eu/eurostat/statistics-explained/index.php/File:Youth_unemployment_figures,_2007-2016_(%2525)_T1.png



https://www.thinknpc.org/resource-hub/misspent-youth/




http://ec.europa.eu/citizenship/pdf/doc1018_en.pdf





