udi's gluten free bread advertising campaign
DESCRIPTION
In my advertising class.TRANSCRIPT
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Live free, eat well and enjoy life
Sarah L ichtermanUdi ’s g luten f ree bread
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Goal: #1 consumer choice for gluten free bread
Audience: People who live a gluten
free diet People who live and eat
healthy People who want to start
living healthy Parents
Tactics: Light hearted/upbeat
“fresh” tone Informative and honest Health oriented
Strategy Emphasize Udi’s taste and
texture vs. competition Rudi’s Glutino Ezekiel Dr. Schar
Extensions New flavors Constant stream of health
tips and new recipes via website and social media
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QR code &
The Udi’s App
Digital Component
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Facebook page
Social Media
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Radio Stat ions:96.1 The River – adult contemporary
105.5 Downtown Radio – oldies90.3 WBRH – classic jazz
101.5 WYNK – countryOn a i r :
7-9 a.m.; 1-3 p.m.; & 5-7 p.m.
Radio Spot
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TV spot
TV Stat ions :
TLCBravo
LifetimeUSA
Food NetworkCBS
On a i r :
8-11 a.m. & 1-3 p.m.Weekdays
9-12 p.m. & 4-7 p.m.Weekends
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In-store taste test challenge
Guerilla Marketing