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UDI Pacific - “Fraser Valley Market Outlook”
A Focused Conversation on the Market for New Multifamily Homes in the Fraser Valley
June 19, 2014
INTRODUCTION
DEFINITON OF THE FRASER VALLEY
DEVELOPER OVERVIEW
MARKET OVERVIEW – SALES
MARKET OVERVIEW – PRICING
MARKET OVERVIEW – INVENTORY
MARKET TRENDS
PROJECTIONS
Agenda
Fifth Avenue was founded in Surrey, British Columbia.
For the past 35 years we have been developing our project sales and
marketing expertise in the Fraser Valley and throughout Metropolitan
Vancouver.
2 out of every 3 projects we market are located in the Fraser Valley. We
are expected to provide the most relevant, up-to-date real estate
information to our Fraser Valley oriented clients as we guide them and
market and sell their homes.
Introduction
As a service to our clients and the industry, each quarter we
produce and distribute a definitive report on the state of the
new multifamily residential real estate market in Metropolitan
Vancouver.
Our aim in producing this complimentary report is to stimulate
dialogue and promote positive action in our industry.
To ensure the data is collected objectively we collaborate with
highly regarded Urban Analytics (UA). UA has been tracking the
new multifamily and resale market since 1994. The data
presented in the most recent quarterly reports has been
incorporated here.
Introduction - Continued
For today’s purposes we are referring to the Fraser Valley as the growing municipalities
South of the Fraser River and North of the of Fraser to the east of Port Coquitlam.
This definition includes primary market areas including: Metropolitan Vancouver’s
emerging true “Second city” - Surrey; the Township of Langley; The City of Langley, Pitt
Meadows and Maple Ridge. It also encompasses Abbotsford, Chilliwack, and Mission.
Prospective home buyers tend to be more multicultural; less interested /impressed with
Downtown Vancouver; and may actually have more in common with folks in other medium
sized centres such as Victoria, Calgary and Saskatoon.
Developers in this market must resist the temptation to assume that the buyer wants
whatever is popular in Vancouver and/or that this buyer does not appreciate quality/style.
Definition of the Fraser Valley
Developer Overview
Tier (Based on Production Targets)
Active # of Participants
Estimated Annual Production (Units)
Approximate Market Share
Tier One – Aquilini, Aspac, Bosa Properties, Bosa Development (including Appia and Embassy included), Concert, Concord Pacific, Intracorp, Polygon, Onni Westbank, Wall, etc.
NOTE: Key to Volume is High Rise and/or Site Size
12 to 16 500 to 1,000 50 to 60%
Tier Two – Adera, Amacon, Anthem, Beedie Living, Boffo, Grosvenor, Holborn, Intergulf, LedMac, Mosaic, PCI, Quadra, Solterra, Townline, Wesgroup, etc.
NOTE: Majority do a mix of High Rise, Woodframe Apartments and Townhomes.
14 to 20 250 to 499 20 to 25%
Tier Three – Aragon, Citimark, Fairborn, Hungerford,Liberty Homes, Marcon, Omicron, Porte Development, Portrait Homes, Qualex, Walmark,Woodbridge, etc.
NOTE: Majority do townhomes, woodframe to a lesser degree and occasional high rise. Tendency to develop outside of Vancouver proper.
100+ 25 to 249 20 to 25%
For the most part all tiers of developers are active in the Fraser Valley.
However, the percentage of Tier One developers active drops significantly
as one moves to the east. This is due in part to the more limited demand
for high rise product and due in part to concerns regarding the added
complexity of conducting business in multiple municipalities.
Tier Two and Tier Three players are most active and competitive in this
broader market outside of the urban core that is developing in the
surrounding zones near Surrey’s new City Centre.
Developer Overview
Things that make you go hmmmm…
806
1096
1614
High Rise Low Rise Townhome
Fraser Valley Past Year Sales by Product Type(Approximately 3516 new multifamily
homes sold)
Market - First Quarter 2014 - Sales
High Rise Low Rise Townhome
Vancouver – Downtown 344 n/a n/a
Vancouver – West 244 71 0
Vancouver – East 199 76 11
Richmond/ South Delta/Tsawwassen 204 97 51
Burnaby/New Westminster 447 69 44
North Shore 58 79 0
Tri-Cities 235 69 146
Ridge Meadows n/a 74 28
Surrey Central/North Delta 89 26 196
South Surrey/White Rock 4 89 130
Cloverdale/Langley n/a 121 217
High Rise sales represent approximately 5 to 15 percent of total High Rise sales
in Metropolitan Vancouver.
Low Rise sales represent approximately 30 to 40 percent of total Low Rise sales
in Metropolitan Vancouver.
Townhome sales represent approximately 60 to 70 percent of total townhomes
sales in Metropolitan Vancouver sales. This is partly due to the supply and
pricing challenges in Vancouver Downtown, Vancouver West, Vancouver East,
etc.
One could say that the townhome in this market area is really the single family
home of choice roughly 10-20 years ago. Thus, there is sustained demand for
this type of product as long as pricing remains relatively flat.
Fraser Valley Insights - Sales
Market - First Quarter 2014 - Pricing
High Rise($ PSF)
Low Rise($ PSF)
Townhome($ PSF)
Vancouver – Downtown 660 - 740 n/a n/a
Vancouver – West 640 - 910 660 - 795 690 - 730
Vancouver – East 540 - 600 470 - 590 470 - 590
Richmond/ South Delta/ Tsawwassen 530 - 580 410 - 440 420 - 440
Burnaby/New Westminster 470 - 600 385 - 450 350 - 400
North Shore 570 - 640 515 - 540 365 - 460
Tri-Cities 390 - 440 310 - 380 280 - 300
Ridge Meadows n/a 285 - 305 200 - 230
Surrey Central/North Delta 420 - 470 300 - 320 210 - 230
South Surrey/White Rock 525 - 565 300 - 375 250 - 300
Cloverdale/Langley n/a 280 - 310 230 - 255
The above table represents the Active Sales Range in which 75 percent of all sales occurred
Price levels in the Fraser Valley have not increased and in fact have been
relatively flat or even declined since the re-set of 2009. This means that the
most affordable – and often under reported – new multifamily homes options
are available here.
High rise condominiums of equal or better specifications on transit sell for 20
to 30% less than Vancouver Downtown; Low rise apartments sell for about
30% less than equivalent product in Burnaby; and the price per square foot on
average for townhomes in Surrey/Langley is half what it is Vancouver’s
Eastside.
Fraser Valley Insights - Pricing
Market - First Quarter 2014 - Inventory
High Rise Low Rise Townhome
Vancouver – Downtown 775 n/a n/a
Vancouver – West 903 194 26
Vancouver – East 371 255 21
Richmond/ South Delta/ Tsawwassen 771 428 107
Burnaby/New Westminster 931 270 64
North Shore 365 231 9
Tri-Cities 391 363 71
Ridge Meadows n/a 291 54
Surrey Central/North Delta 616 293 293
South Surrey/White Rock 16 283 223
Cloverdale/Langley n/a 553 241
According to CMHC 25% of the standing inventory in Metropolitan Vancouver
condominiums is in Surrey/Langley. This is due in part to price competition with townhome
offerings in these areas. Simply put, a 1,000 to 1,200 square foot townhome can be
purchased for the same price as an 830 to 900 square foot two bedroom home in many
markets. This has put downward pressure on condo prices with the exception of larger floor
plans.
Overall condominium inventory in the Fraser Valley is less in total than sub market totals for
Vancouver West, Richmond and Burnaby. Of course, developers – and municipalities need
to be careful not to overestimate the demand for high rise or condominium product that is
not on transit and is further to the east of the region.
Fraser Valley Insights - Inventory
Sustained demand buoyed by parental assistance, downsizing and favorable
buying conditions overall in select markets and/or product types.
The emergence of the townhome as the “new” single family home for this
generation and attractive pricing in many locations.
Continued investor and end user interest regarding true transit oriented
developments especially those linked to education and/or retail evolution.
Affordability in market areas where press appears to be disinterested.
No concerns regarding impact of “foreign ownership” with the possible
exception of South Surrey.
5 Market Trends We Are Watching
Transit / Access – “tolls and trains”
Sustained Affordability
Interest Rates
Deposit Structures and Assistance
Impact of material costs on pricing and thus demand / absorptions
New rules regarding depreciation of built product
Demand Drivers
Affordability and place making opportunities like the riverfront in Maple Ridge will attract
downsizers and first time buyers to the Fraser Valley.
From time to time intense competition in certain markets and/or product types could
necessitate aggressive marketing tactics and lower pricing. Read: continued relative
affordability.
Emerging interest in quasi retirement developments/rentals (Chilliwack, Abbottsford,
Mission).
Continued demand for innovative solutions to make housing more affordable.
We expect 2014, 2015 and 2016 annual absorptions to meet or exceed 2013 levels. The
growth in the Fraser Valley will have a more meaningful impact on the overall market in
Metropolitan Vancouver.
Projections - 2014 to 2016
To receive the next edition of a comprehensive analysis of the multifamily real
estate market in Vancouver produced in collaboration with Urban Analytics:
a) Leave your business card with a Fifth Avenue representative
b) Visit fifthave.ca/marketintelligence
Thank You
Thank you!