2 0 1 3

welcome

c o l e t i v o

diego renan

Directed by:

Facilitators:

G R O U P O N E

BRENO MARIA ABADIA

documentation:

FABRICIO

NATASHA THIAGO

BLUE

JAM START!

DISCOVERING

DEFINITION

How to connect parents and school in other to benefit children's growth.

A institute start-up created to offerconsultants service in public-private educationin order to stimulate the engagement ofparents and school systems for their children.The concept is to promote diagnostics toguide recreational and cultural activities thatadd greater value in the training of children byintegrating the gap between parents andschool.

Through extracurricular activities, use ownprogram of institutions to generateinformative data on parental involvement inthe educacional experiences of the children,encouraging mothers and daddies to scoringpoints by merit according to the involvementobtained. Moreover, the project will rewardsubscribed families that was engaged withcultural trips.

IDEA

TIO

N

DESCRIPTION

PERSONAMr. & Mrs. SilvaA tired and unhapppy couple

Complains abouttheir child

Put the child in agood school

Have few free time

security

Be a good kid

Stressed and workaholic

To fail

Bad companiesAchieve their dreams

Success

JOURNEY MAP

BUSINESS MODEL

PROTOTYPE

THANK YOUX X

MORE DETAILS IN:http://planet.globalservicejam.org/gsj13/jamsite/1651/project/5124