uday pratap smu
TRANSCRIPT
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In Partial fulfillment of the
Master’s Program in Business Administration (MBA)
in MARKETING
Sikkim Manipal University
SUBMITTED BY:
UDAY KUMAR GOSWAMIROLL NO: 511135932
SESSION: 2011-2012
(Submitted to)
CAREER POINT (0979), MATHURA
(Authorized Learning Center of Sikkim Manipal University)
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Acknowledgement
I take this opportunity to express my sincere gratitude to the following personalities
without whose help and guidance the successful completion of my project work would
have been remained a dream.
I would like to take the pleasure of this opportunity to express my heartfelt gratitude to
my Institute CAREER POINT, MATHURA who took personal interest and gave valuable
suggestions through out my field work and completion of the project.
I thank all my faculty members of MBA department for their valuable suggestions
throughout my course.
The importance of the moral support and good wishes of my parents and friends is
external and I am very much indebted to them.
Also, I would like to extend my gratitude to my institute- “CAREER POINT, Mathura
UDAY KUMAR GOSWAMIROLL NO: 511135932
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STUDENT DECLARATION
I hereby declare that the research project entitled
“MARKETING STRATEGY OF AMUL”
Submitted in partial fulfillment of Master Degree in Business
Administration is of my original work and not submitted for the
award of any degree, diploma, fellowship, or other similar title
or prize.
SUBMITTED BY:
UDAY KUMAR GOSWAMIROLL NO: 511135932
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Examiner’s Certification
The project report of UDAY KUMAR GOSWAMI
“MARKETING STRATEGY OF AMUL”
Is approved and is acceptable in quality and form.
Internal Examiner External Examiners
Name: Name:
Qualification: Qualification
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University Study Center Certificate
This to certify that the project report entitled
“MARKETING STRATEGY OF AMUL”
Submitted in partial fulfillment of the requirement for the
degree of MASTERS OF BUSINESS
ADMINISTRATION (MBA) to Sikkim ManipalUniversity, Gangtok, India.
SUBMITTED BYUDAY KUMAR GOSWAMIROLL NO: 511135932
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PREFACE
This Project report has been prepared as per the requirement of my Masters of Business Administration Degree. This will also give
the proper knowledge “MARKETING STRATEGY OF
AMUL” have worked my best to keep the presentation of this
Dissertation report simple and understandable. My aim is to makeclear all related points of the study.
While presenting the project report I am very optimistic about its
relevance to the organization.
UDAY KUMAR GOSWAMIROLL NO: 511135932
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TABLE OF CONTENTS
1.0 Introduction to the Topic…………………………….…………………….. 05
2.0 About the Company………………………….………………………...…... 13
3.0 Scope of the study………………………….……………………………… 47
4.0 Research Design…………………………………………………………… 49
5.0 Data Analysis & Interpretation…………………………………………….. 57
6.0 Findings……………………………………………………………………… 67
7.0 Recommendations & Suggestions………………………………………… 70
8.0 Conclusion………………………………………………….……………… 72
8.1 Limitations of the study………………………………………………… 74
Bibliography ……………………………………………………………………. 76
Appendix [Questionnaire] …………………………………………………….. 78