ucla seo demo slides
TRANSCRIPT
![Page 1: UCLA SEO Demo Slides](https://reader035.vdocuments.us/reader035/viewer/2022080212/55970faa1a28ab47708b45a6/html5/thumbnails/1.jpg)
Search Engine Optimization for Small Business
Leveraging the power of organic search to maximize traffic and conversion
Jeffrey WhiteJ White Research
September 11, 2010
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Search: Salon Los Angeles to find www.edanedan.com
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Searching… Salon Los Angeles to find www.edanedan.com
Page 2?
Page 3?
Page 4?
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Found… www.EdanEdan.com in Salon Los Angeles
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What we see:
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What search engines see…
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Keyword Density: Salon Los Angeles
Keyword Phrase not well represented…
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Linking Pages: Within your site and to your site from others
Internal Links: Links to pages within
your site
External Links: Links to your site from other sites
Image source: SEOmoz.org
Your site