ucf sm entrepreneurs
DESCRIPTION
UCF BIP Social Media PresentationTRANSCRIPT
THE BUSINESS OF SOCIAL MEDIAHow Entrepreneurs can Tweet, Like, Friend,
Follow, & Check-In to Success
2011 Web Traffic Google (1) (13) (15) (16) (20) Facebook (2) YouTube (3) Twitter (8) Blogspot (11) LinkedIn (12) WordPress (18) Pinterest (39)
www.alexa.com
Trending Today
Foursquare
YouTube
Yelp
Google +
Profiles - FriendsIndividualPersonalConversations
Pages – “Likes”Company / OrganizationProfessionalStimulate Interest / Provide ValueAccess to Analytics
Based on SMS140 Character MessagesMessages Can Include Links, Pics, Videos
Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced
By Date, Geographic Area, Topic, Sentiment Great Listening Tool
Professional NetworkingGreat Tool to Find Professional Connections /
Resources Power Is In Groups
Allowed to Join 50 Answers
Great Place to Showcase ExpertiseProvide ValueFind Experts
Foursquare
Geo-Location
Great Tool for Brick & Mortar Operations
Offer SpecialsMayor# of Check-Ins
YouTube
Social Video
Great Avenue for Sharing Demonstrations
Make Videos InformativeHow-To Videos
Make Videos EntertainingBlendtec – Will it Blend?
Yelp
User Generated Reviews
Who do you trust?
Allows Your Raving Fans to Talk About You
Respond to ReviewsTransparency
Google +
CirclesOrganize your Contacts
Explore Trending topics
HangoutsGroup Video Chat
Which platform is right for you?
Examine your business
Survey your current customers
Which platforms do they use?
How do you currently communicate with them?
Brick & mortar or virtual?
B2B or B2C?
Which platform is right for you?
Determine your time commitment
Determine your goals
In other words… revisit your marketing plan!
Listen Up!
Create your listening postsGoogle Alertstweetbeep
○ Your name○ Company name○ Competitor’s names
Tools
Google Alerts
Tweetbeep
Tweetdeck
TweetReach
FB Insights
Engage Social media community is about sharing
Ask questions, people will help you along the wayLearn the lingoMake it personalFind your voice
Put your plan into action Commit time to maintain Use common sense
Spam: not good in a can, inbox, or social media feed
Warning!
Teenagers know social mediaIt’s tempting, I know
Would you hire a teen to run your entire marketing campaign?Basics are great
○ Posting pics, links, etc
Common sense to youNot to them
SEOcial
Blog Regularly
Create Opportunity to back linkHARO
Determine your keywords
#Hashtags
10 Take Home Points
1. Create a plan, set goals, & pick platforms
2. Start small, grow with your comfort
3. Tools, tools, tools
4. Listen first
5. It’s a community: Share Your Expertise
10 Take Home Points
6. Engage: Find your voice
7. Go Offline
8. Facebook: Profile & Pages
9. It’s social but not child’s play
10. SEOcial
Resources
www.mashable.com
www.techcrunch.com
www.openforum.com
www.smallbiztrends.com
http://business.twitter.com/twitter101
www.knowem.com
Contact
www.twitter.com/joshuacjohnson