ucbchl - guide to creating your online presence with wordpress

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Creating Your Online Presence with Wordpress

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Wordpress in a nutshell for health and public health organizations. Use wordpress to get your messages out to your key audiences quickly and work within the rapid-fire world we live in. #UCBCHL

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Page 1: UCBCHL - Guide to creating your online presence with Wordpress

Creating Your Online Presence with Wordpress

Page 2: UCBCHL - Guide to creating your online presence with Wordpress

What IS Wordpress?

• Wordpress is a FREE (open-source) online publishing, blogging and content management system (CMS) for creating, editing and administering user-friendly websites.

• Wordpress powers hundreds of thousands of websites all over the web, including commercial, non-profit, news/magazine, campaign and many other types of sites.

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Page 3: UCBCHL - Guide to creating your online presence with Wordpress

Two ways to get online with WP

Wordpress.org• You have FULL control:

– Ability to upload themes– Ability to upload plugins– Complete control to change

code if you’re technically minded

• Runs on your own domain & web host

• More customization to build a more powerful and dynamic website

Wordpress.com• It’s free and much easier to setup• Everything is taken care of: setup,

upgrades, spam, backups, security, etc

• Your blog is on hundreds of servers, so it’s highly unlikely to go down due to traffic

• Your posts are backed up automatically

• You get extra traffic from blogs of the day and tags

• You can connect like-minded bloggers using tag and friend surfer

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Page 4: UCBCHL - Guide to creating your online presence with Wordpress

Getting Started: Wordpress.com• Go to http://www.wordpress.com

• What you’ll need:– Valid e-mail address– Name for your blog/site

• Check your e-mail for youraccount confirmation

• After you’ve signed up, you can begin building your site in a matter of seconds!

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Page 5: UCBCHL - Guide to creating your online presence with Wordpress

The Wordpress.com Dashboard – This is the back-end control for your entire site

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Page 6: UCBCHL - Guide to creating your online presence with Wordpress

The WP Dashboard

From the Dashboard, you can:- Create/edit Posts- Select your site’s theme- Create/edit Pages- Upload media (audio, images, video, & more)- Install upgrades- Edit site settings

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Page 7: UCBCHL - Guide to creating your online presence with Wordpress

Managing WP Themes

• With a Wordpress.com website, you can select from over 100 free themes to give your site the appearance and functionality you want!

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Page 8: UCBCHL - Guide to creating your online presence with Wordpress

Site Settings

Editing your site settings allows you to customize the front-end of your website:

- Posting & Reading settings- Blog title & tagline- Comment settings- Home page- And more!

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Page 9: UCBCHL - Guide to creating your online presence with Wordpress

Creating a PagePages (unlike posts) are static – which means the content won’t change unless you manually edit it.

Most Wordpress websites include a combination of dynamic posts (blog) and pages to help guide or inform visitors.

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Page 10: UCBCHL - Guide to creating your online presence with Wordpress

Pages (cont’d)

• To create a new page, select “Pages” from the left-hand toolbar on the WP Dashboard, and click “Add New.”

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Page 11: UCBCHL - Guide to creating your online presence with Wordpress

Creating a Post

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Page 12: UCBCHL - Guide to creating your online presence with Wordpress

Posts (cont’d)

• Posts are shorter entries listed in reverse chronological order on the blog section of your website.

• Posts can be found in the Archives, Categories, Recent Posts, and other widgets.

• Posts are also displayed in the RSS feed of the blog.

• You can control how many posts are displayed at a time in the Reading Settings.

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Page 13: UCBCHL - Guide to creating your online presence with Wordpress

Components of a PostPost Title

Post Date

Post Category Post Author

Post Tags

Social Media Plugins13

Page 14: UCBCHL - Guide to creating your online presence with Wordpress

Questions?

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Page 15: UCBCHL - Guide to creating your online presence with Wordpress

Getting Started: Wordpress.org

A few things about using Wordpress.org:

• Software is free – but you’ll have to purchase a domain and web-hosting plan

• You’ll have to install the Wordpress software directly onto your web server.

• If you ever need help, the Wordpress.org community and technical help forums offer great advice and services for troubleshooting almost EVERY issue.

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Page 16: UCBCHL - Guide to creating your online presence with Wordpress

Getting Started: Wordpress.org

What you’ll need:• Domain name (i.e. www.yourwebsite.org)• Web host (i.e. GoDaddy, NetFirms, etc.)• FTP Client (i.e. Filezilla or through web host)• Text Editor (i.e. Wordpad or Notepad)• Wordpress software (download from

Wordpress.org)

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Page 17: UCBCHL - Guide to creating your online presence with Wordpress

Slide 17

Dan Cohen, PrincipalFull Court Press Communications

[email protected]@DCSTPAUL / @FullCourt Press

510-465-8294

Ana-Marie JonesCARD – Collaborating Agencies Responding to

Disaster@CARDCanHelp & @MsDuctTape

[email protected]