UCAN Readership

Survey Results

2011

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UCAN Leads Asian Christian Media: Survey

UCA News is a high quality media service and a leading, trust-worthy source of information on the Church in Asia,

shows a recently concluded user satisfaction survey.

The first such survey in the 33-year history of UCA News had an overwhelming response from over 60 nations across

the world, with some 10 percent of ucanews.com subscribers taking part in it.

People from Australia to Canada and Peru to Japan answered the survey conducted three years after the text-only

agency was re-positioned as a multi-media service to share information on the Church in Asia.

Readers take ucanews.com seriously. Almost all

expressed confidence in the content of the service,

which is generated through its own offices or network

of reporters in over 20 Asian nations, unlike any other

Christian news service in the world.

Almost all of the respondents (98 percent) registered

satisfaction with the services offered, although their

satisfaction levels varied

It is also seen as a service responsive to the teachings

of the Catholic Church. A total of 89 percent agreed the

service is committed to the Church, with 29 percent

saying it is "extremely responsive" to the teachings of

the Church.

Most respondents (97 percent) also said they are likely to

recommend the service to others.

Some 97 percent of them said they trust what comes in ucanews.com with 37 percent saying they "extremely" trust its

content

Are the services and content focused on readers? Most people agreed. Majority respondents (88 percent) also

consider ucanews.com a leader in the Asian Church's communication field.

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Overall, the content was rated

"above average" in terms of accuracy

and language quality. Most people

(more than 90 percent) said the

service has "good" speed in coverage

of Church events and is "very good"

in terms of coverage area of the

Asian region.

Several audio-visual components were added to the site following its re-positioning. Readers welcomed the new

avatar of ucanews.com with some 70 percent saying the photo gallery and blogs are useful. Gospel reflections and

video were rated well. Podcast registered lowest among all sections.

Most people read ucanews.com because of the quality of news and reliability of its content. In the order of

preference News and Features were rated high above all other audio-video content in the site.

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Respondents seem to be unhappy with a plethora of Church websites. Nearly 60% of respondents welcomed the idea

of a single one-stop Asia Catholic portal that would focus on sharing information and resources.

Readers agree that the redesigned site is modern, attractive, user friendly and

professional. While roughly 88 percent expressed such opinions some 10 percent

kept away from making comments on the quality of the site.

The new website is highly

user friendly and

professional. The

respondents are happy with

the loading speed and ease

of navigation. Less than 3

percent found the site slow.

Readers agree that the redesigned site is modern, attractive, user friendly and

professional. While roughly 88 percent expressed such opinions some 10 percent kept

away from making comments on the quality of the site.

Social media activities

need better attention.

Only some 30 percent

daily read ucanews.com

stories through social

media and a majority of

them do not share our

content through social

media.

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Survey Questions

1. How satisfied are you with the ucanews.com service?

2. How likely are you to recommend ucanews.com to others?

3. How do you rate ucanews.com in the following areas?

Trustworthy

Leader in Asian Church media

Reader focused

Responsive to Church teachings

4. How many other Church websites/newsletters do you read?

5. Which of the following are reasons why you read ucanews.com?

Good quality news/services

Punctual newsletter

Reliable content

I don’t know any other source of Church news

All of the above

6. How do you rate the following sections?

News

Features

Opinion & Blogs

Photo gallery

Gospel reflections

Today's news highlights in video

Audio podcast

7. What do you think of the new design of the website?

Modern

Attractive

User friendly

Colorful

Professional

Mediocre

8. How do you rate website performance?

Loading speed

Ease of navigation

Text and font

Ease of information retrieval

9. How do you see content quality?

Content accuracy

Language quality

Speed of news publication

Coverage of Church events

Coverage of Asian region

10. How do you rate our newsletter?

Design

Punctuality

Content reliability

Regularity

11. How often do you read ucanews.com stories via Facebook or Twitter?

Daily

Once a week

Often

Rarely

Never (Go to Q.14)

12. How often do you share ucanews.com stories via Facebook or Twitter?

13. How professional is ucanews.com in using Facebook or Twitter?

14. Would you welcome a single one-stop web portal for the Catholic Church in Asia that would provide a range of news and information in audio,

video and offer other web services?

15. What should be the thrust of such a portal?

16. What is your age bracket?

17. What is your educational background?

18. What is your annual income? (optional)

19. What country are you from?

20. Option given to provide contact details and profession.