uc berkeley: 2014 beverage alliance final report
DESCRIPTION
UC Berkeley: 2014 Beverage Alliance Final ReportTRANSCRIPT
BEVERAGE
ALLIANCE2014 PARTNERSHIP OVERVIEW
TABLE OF CONTENTS
Co-Branded Logos......................................................................................................4Experiential........................................................................................................................6Merchandise..................................................................................................................24Digital Media..................................................................................................................38Print Media.....................................................................................................................48Signage...............................................................................................................................52Sustainability.................................................................................................................60 Vending & Convenience Stores....................................................................66
4
CO-BRANDED LOGOS
CO-BRANDED
5
6
EXPERIENTIAL
7
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
9
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
11
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
13
CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
ASUC STUDENT UNIONEvent: Caltopia 2014Product: photo boothQuantity: 550+
15
CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands
CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands
17
CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands
CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands
19
SUSTAINABILITYEvent: Caltopia 2014 Activation: student engagementReach: 35,000+
ASUC STUDENT UNIONEvent: ASUC Student Union Executive Officer Leadership InstituteActivation: product sampling Reach: 125+
21
ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day ConcertActivation: product sampling & co-sponsored concertReach: 5,000+
ASUC STUDENT UNIONEvent: Topping Out CeremonyActivation: product sampling Reach: 2,000+
23
ENVIRONMENT, HEALTH & SAFETYEvent: Lab Safety Equipment Give-AwayActivation: product samplingReach: 7,000+
24
MERCHANDISE
25
CAL REC SPORTSEvent: Caltopia 2014Product: event t-shirtsQuantity: 4,000+
ATARTS HERE
BerkeleyApt.com
CALTOPIA XIIThank you to our 2014 sponcors:
Thank you to our 2014 premier exhibitors:
Brought to you by
CAL REC SPORTSEvent: Caltopia 2014Product: Caltopia Love t-shirtsQuantity: 800+
27
CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 3,000+
CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 500+
29
CAL ATHLETICSEvent: Gold Out GameProduct: fan t-shirtsQuantity: 12,000+
CAL ATHLETICSEvent: Cal FootballProduct: fan t-shirtsQuantity: 7,000+
31
CAL REC SPORTSEvent: Caltopia 2014Product: promotional give-awaysQuantity: 3,000+
BEVERAGE ALLIANCE MARKETINGEvent: Shared Marketing FundsProduct: stainless steel cups Quantity: 5,000+
33
ASUC STUDENT UNIONEvent: Topping Off CeremonyProduct: water bottlesQuantity: 750+
ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: MugQuantity: 500+
35
ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: Tote Bags Quantity: 1,200+
ASUC STUDENT UNIONEvent: Caltopia & Cal Day 2014Product: rally towels Quantity: 5,000+
37
ASUC STUDENT UNIONEvent: Cal Day 2014Product & Quantities: 5,000+ rally towels, 2,000+ tote bags, 2,000+ screen wipes, 1,000+ highlighters, 2,000+ chap sticks
38
DIGITAL MEDIA
39
CAL REC SPORTSChannel: Caltopia 2014 website
CAL REC SPORTSChannel: Cal Bears Auction website
41
CAL REC SPORTSChannel: departmental website – partners page
CAL REC SPORTSChannel: departmental Twitter
43
ASUC STUDENT UNIONChannel: departmental website
ASUC STUDENT UNIONChannel: Twitter post featuring Chancellor Nicholas Dirks
45
ASUC STUDENT UNIONChannel: Twitter post featuring Associate Vice Chancellor & Dean of Students - Joseph D. Greenwell
CAL ATHLETICSChannel: departmental website
47
CAL ATHLETICSChannel: web graphic on departmental website
48
PRINT MEDIA
49
CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
51
CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
52
SIGNAGE
53
CAL REC SPORTSEvent: Caltopia 2014Product: event signage
CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head
55
CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head
ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage
57
ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage
CAL DININGEvent: campus store promotion
59
CAL DININGEvent: campus store promotion
60
SUSTAINABILITY
61
SUSTAINABILITYEvent: Zero Waste Meals at CalSO 2014Activation: education & zero wasteReach: 10,000+
SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge
63
SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge
SUSTAINABILITYActivation: UC Berkeley is a member of the Green Sports Alliance
65
SUSTAINABILITYActivation: co-branded waste reduction binReach: 4,000+ per day during the academic year
66
VENDING AND CONVENIENCE STORES
67
CAL REC SPORTS & CAL DININGVenue: Rec Sports Facility Pro ShopReach: 800+ per day during the academic year
CAL DININGCampus Locations: Sixteen (16)Reach: 30,000+ transactions daily
69
BEVERAGE ALLIANCECampus Locations: eighty-eight (88) vending machines