uber - bto 2014 - perchè uberpop, perchè sharing economy - tomaso rodriguez

BTO – Florence Dec 2nd 2014

Tomaso Rodriguez, Head of Expansion

WHAT’S UBER

REQUESTTap to select location

RIDESit back and relax, tell your

driver your destination

RATEHelp us maintain a quality service

by rating your experience

Uber is everyone’s Private driver.

LAUNCH PARTY

Simple.

Riders love us.

OUR STORY

• Founded by Travis Kalanick and Garrett Camp

at Le Web in 2009

• Paris taxis!

• First cars on the roads of San Francisco by

Summer 2010

Travis Kalanick + Garrett Camp, Le Web 2009

Early Beginnings.

One tweet.

One reply.

Our 1st weekend.

A few months later.

Uber’s Early BeginningsLondon…

240+ CITTA’

CELEBRATING CITIES

70% DEGLI UTENTIUSA UBER IN

PIU’ DI UNA CITTA’

London…

PERCHE’ uberPOP, PERCHE’

SHARING ECONOMY

Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE

Un po’ di matematica

Auto Privata Car Sharing a Milano

• 1,769,680 auto nel 2013

• 790,000 spostamenti al giorno

• 1,244 auto

• 7,200 spostamenti al giorno

• Ogni auto è usata in media 8

ore al giorno

• Spostamenti all’ora per

auto = 0.02


auto = 0.24


auto > 1.25

• Durata media di uno

spostamento = 25 minutes

• Utilizzo auto: 11

minuti/giorno


spostamento = 10 minuti

• Utilizzo auto 60 minuti/day


spostamento = 17 minutes

• Utilizzo auto ~3 ore/day

• Se l’auto è guidata da più di

una persona si arriva a 8.5

hours / day


Il problema delle auto in Italia

40 milioni di Auto in Italia

In media un’auto è occupata da 1.4 persone

Mediamente un’auto percorre 7000 km/anno


L’opportunità della sharing mobility

40MM auto x 7,000km x 1.4 persone

15MM auto x 13,000km x 2 persone


Un’alternativa sostenibile

*Corsa media su auto personale di 25 minuti come calcolato precedentemente. *Costo benzina basato su €1.831/Litro; 10 Km al Litro e un viaggio medio di 19km.*Altri dati da l sito di federconsumatori

L’auto privata costa in totale mediamente 7,000 €/anno

Se fai 2 spostamenti di 25 minuti al giorno con la tua auto privata ogni corsa mediamente ti costa €9.10

Una corsa con uberPOP mediamente costa €7.00

Regulated.

UBER QUALIFIED

Uber only partners with drivers

who have a keen eye for

customer service and a

passion for the trade.

RIDER RATED

Tell us what you think. Your

feedback helps us work with

drivers to constantly improve

the Uber experience.

LICENSED & INSURED

From insurance to background

checks, every driver meets or

beats local regulations.


THE NEXT STEP: uberPOOL


Lo studio di MIT sui Taxi di New York

Every year in NYC taxi make 170M trips… sharing them would have a huge impact

5,430,288$ saved

1,308,369 less miles travelled

553,440 kg of pollution avoided

* Carlo Ratti – direttore per la ricerca di HubCab – progetto di MIT


Ottimizzando il tragitto e le persone per auto

• Inefficient routes with subsequentpickup and dropoff

• Avg Only 2 people per car

• Connecting trips increments efficiency in routes

• Trips are even cheaper

Il vantaggio di UberPOOL

#WHATSTHEFUSS

Funding

Date Round $ Amount of funding Participants

08/09 Seed $200K Garrett Camp and Travis Kalanick, Founder Collective

10/10 Angel $1.2M First Round Capital, and others

02/11 Series A $11M Benchmark, Alfred Lin, First Round Capital, and others

11/11 Series B $37M Menlo Ventures, Jeff Bezos, Goldman Sachs, Benchmark, and others

08/13 Series C $258M Google Ventures

06/14 Series D $1.2B …

BRAVI A DISTRARCI

#OMGUBERCHOPPER

UberChopper

#OMGUBERICECREAM

#ICANHASUBERKITTENS

The future.Global ambition

• Re-inventing in-city transportation & logistics

• Be in every major city by the end of 2014

• Wherever you are Uber will be there

• Global premium brand

500 CITIESTomaso [email protected]

uber - bto 2014 - perchè uberpop, perchè sharing economy - tomaso rodriguez

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