Strategic Plan2012 - 2015

We prepare our students to succeed in a changing and global workplace through an integrated, practice-oriented curriculum that cultivates entrepreneurial skills and attitudes. Our approach rests upon a foundation of proven competencies in business, leadership, and communications. Our scholarly activity focuses on instruction and application, and we are committed to service and regional economic development. (Approved by COB faculty, September 24, 2008)

Mission

• ETS Major Field Test in Business national ranking

• AACSB accreditation status

• Student credit hour (SCH) production per semester

• SCH per full-time equivalent faculty

• Number of majors in each degree program

• Number of degrees conferred in each program

• Number and rank of faculty in each program

• New transfers annually in each program

• New freshmen annually in each program

Key Performance Indicators

Strategic Priority 1:

Create and improve programs that supply graduates for high-demand professions. (1.1.1)

Promote and enhance academic incentive scholarships to attract motivated students. (1.3.9)

Develop relationships with professional programs, graduate programs, and regional employers to facilitate a smooth transition for graduating students. (1.3.11)

Maintain and expand accountability through accreditation for all applicable programs. (1.1.4)

Continue to improve our compensation and benefits package to recruit and retain faculty and academic support staff. (1.2.4)

Improve and expand campus facilities and hours. (1.7.3)

• Number of new programs developed

• Number of program modifications

• Job placement rates

• Number of recruiters and graduate schools recruiting

• Number of merit-based scholarships

• AACSB accreditation status

• Number of faculty at or above 25% AACSB salary norm

• Number of hours labs are open

MeasuresInitiatives

Develop as a center for intellectual, social, and cultural advancement.

University of Arkansas - Fort Smith College of Business Strategic Plan 2012-2015

(Numbers in parentheses ( ) below correspond with the UAFS Five-Year Strategic Plan.)

Strategic Priority 2:

Increase student engagement in applied learning and real-world experiences through internship opportunities and other types of practical work study. (2.1.1)

Expand innovative and entrepreneurial opportunities for students through coursework and internships. (2.3.2)

• Number of student internships

• Number of career-development activities

• Number of students in entrepreneurship activities (e.g. business plan competitions, etc.)

MeasuresInitiatives

Maximize citizenship and real-world work application experiences.

Strategic Priority 3:

Evaluate existing University programs to ensure their relevance to the marketplace’s changing needs. (3.1.1)

Maintain and pursue appropriate programs dedicated to developing “work-ready” graduates for business and industry, education, healthcare, and government. (3.1.3)

• Number of job listings by discipline

• Employer survey

MeasuresInitiatives

Solidify and expand UAFS’s position as a primary contributor to economic development.

Strategic Priority 4:

Increase the quality and availability of courses and programs using relevant current and emerging technologies over the next five years. (4.2.1)

• Percentage of online/hybrid/web-enhanced courses

• Student survey

• Number of targeted core courses available online

• Number of new technologies used in the classroom

MeasuresInitiatives

Lead in the innovative use of technology.

For more information:colbus@uafs.edu Phone: (479) 788-7807 Fax: (479) 424-6816

College of BusinessUniversity of Arkansas - Fort Smith5210 Grand Ave. P.O. Box 3649Fort Smith, AR 72913-3649

Strategic Priority 6:

Complete successfully the current major gifts campaign. (6.2.1)

Invest in the continuing development of faculty and staff. (6.3.6)

• Amount donated

• Percentage of faculty receiving developmental funding

• Number of faculty attending AACSB conferences

• Number of staff participating in developmental activities

• Number of new faculty/staff computers

• Number of new endowed faculty positions

MeasuresInitiatives

Continue to seek and steward resources.

Strategic Priority 5:

Enhance global experiences by recruiting international students and by providing University students with opportunities to study abroad. (5.1.1)

Promote and implement learning opportunities and partnerships to develop new outreach programs focusing on global awareness. (5.1.2)

• Number of exchange programs

• Number of students taking international business courses

• Number of foreign Maymesters

• Number of international students

MeasuresInitiatives

Promote global learning initiatives.

University of Arkansas - Fort Smith College of Business Strategic Plan 2012-2015