Link to the full case study

https://aka.ms/geant

SITUATION & GOALS

SOLUTION

RESULTS

GOAL

Sajid AzmiGroup Head - IT & eCommerce

Géant Hypermarkets

PRODUCT AND SERVICESMicrosoft Dynamics CRM for RetailLevtech Loyalty365

VOICE OF THE CUSTOMER

IndustryRetail

CountryUAE

70,000 users in six months

Géant now has a lightweight yet powerful loyalty program called HappyMe based on Microsoft Dynamics CRM for Retail and Levtech's add-on Loyalty365, enabling a 360-degree view of the customer and enhanced decision-making.

“This initiative has disrupted the retail customer’s perception of convenience and loyalty. What started as an engagement initiative has become larger than life and has captured everyone in its

excitement – customers, staff, partners and suppliers.”

UAE retail giant uses the power of big data to drive customer-first transformation and boosts basket

value by 125%

Increase engagement with deep customer understanding.Ensure low cost of lyoalty program ownership.

6 milioncustomers

40% increase in sales

125% higher average transaction value by HappyMe users

70% of Géant's customer base actively engaged with the app

25%

Géant aimed to improve engagement and delight customers with a personalized retail experience by offering a compelling loyalty program driven by actionable customer data insights.

Géant

Géant aimed to leverage customer data insights to improve engagement

UAE retail giant harnesses big data to drive customer-first transformation and boosts basket value by 125%

Benefit:125% higher average transaction value

See how UAE-based retail giant disrupted customers’ perception of convenience and loyalty.

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