©  2014 SAP AG. All rights reserved. 3

B I G D A T A L E A D E R S 2 0 1 4 The Premier Event in the Middle East for Data Monetization and Innovation with the Internet of Things

19th November 2014 at Dubai, UAE Al Saker Ballroom, Le Royal Meridien Beach Resort and Spa – Dubai Marina.

“ This event will mark the beginning of an unprecedented growth in our region.

Book Your Agenda:

•  Listening to thought leaders from around the world: Timo Elliott, Global Innovation Evangelist, SAP !Marc Béchet, VP Global IT for Unilever Group!Simon Gregory, Director EMEA, Hortonworks!and many more sharing exemplary cases.

•  Developing data strategies to unlock untapped competitive advantages.

•  Learning global best practices from Unilever presented for the first time LIVE in Dubai.

•  Networking with forward-thinking executives and early adopters across the UAE and Gulf.

•  And much more...

Gain valuable insights by: Discover new data-driven

business models from global experts of some of the leading companies such as Unilever, Intel, SAP and Hortonworks.

Understand the top priorities for tackling the challenges of Big Data through the trending practices and benchmarks.

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©  2014 SAP AG. All rights reserved. 4

08:45 Networking and welcoming accreditation

09:15 Welcome IntroData Exploitation as a New Business Imperative Speaker: Pedro Pereira, Head of Big Data – SAP MENA

09:30 Market OverviewBusiness Innovation through Big Data Speaker: Timo Elliott, Global Innovation Evangelist – SAP EMEA

10:00 Global Best Practices  Beyond ERP: Implementing the Real-Time, Digital Enterprise to Drive Profitable GrowthSpeaker: Marc Béchet, Vice President Global IT ERP – Unilever

10:30 Networking and refreshment break

10:45 Executive Panel Discussion: Relevance of Big Data for the 21st Century Organizations

Invitees:Marc Béchet, VP Global IT for Unilever GroupAlan Priestley, Director of Strategic Marketing EMEA – Intel Didier Mamma, Vice President of Big Data – SAP EMEA Simon Gregory, Director Business Development & Strategic Alliances – Hortonworks Moderator: Paul Devlin, Director of SAP Platforms – SAP MENA

11:30 Big Data TechnologyBig Data Enablers: The Importance of Modern Data Architecture Speaker: Simon Gregory, Director Business Development & Strategic Alliances – Hortonworks

12:00 TrendsOur Future with the Internet of Things Speaker: Alan Priestley, Director of Strategic Marketing EMEA – Intel

12:30 Closing RemarksSpeaker: Didier Mamma, Vice President of Big Data – SAP EMEA

12:45 Networking Lunch

14:15 Big Data Workshop: Applications and Use CasesSAP Data Science Team & Hortonworks

AGENDA – BIG DATA LEADERS 2014 19th November 2014 at Dubai, UAE Al Saker Ballroom, Le Royal Meridien Beach Resort and Spa – Dubai Marina.

REGISTER NOW

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