u6l26 wanted: a large biscuit
TRANSCRIPT
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阿卡索新经典综合英语3 (上)
Acadsoc New Classic English 3 (A)
Answer some questions about the details of the passage.
Learning Content:
Discuss three questions about the topic of the passage.
(1) Pre-reading
(2) During-reading
(3) Post-reading
U6L26 Wanted: a large biscuit
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A. Recall 2.5mins
1
No one can avoid being influenced by advertisements. Much as we may pride
ourselves on our good taste, we are no longer free to choose the things we want, for
advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or
that product, advertisers have made a close study of human nature and have classified
all our little weaknesses. Advertisers discovered years ago that all of us love to get
something for nothing. An advertisement which begins with the magic word “FREE”
can rarely go wrong. These days, advertisers not only offer free samples, but free cars,
free houses, and free trips around the world as well. They devise hundreds of
competitions which will enable us to win huge sums of money. Radio and television
have made it possible for advertisers to capture the attention of millions of people in
this way.
Listen and read through the text again. Check S’s understanding of the text.仅供外教网1对1用户使用+31152
B. Comprehension 6mins
2
Answer these questions in your own words as far as possible. Use complete sentences.
Click to check the suggested answers one by one.
1. Why are we no longer free to choose the
things we want?
2. Why have advertisers made a close study
of human weaknesses?
3. What did advertisers discover years ago?
4. What do they do after discovering this?
5. What kind of competition do they devise
these days?
6. How can advertisers attract millions of
people?
1. ______________________________________
______________________________________
2. ______________________________________
______________________________________
3. ______________________________________
4. ______________________________________
______________________________________
5. _______________________________________
_______________________________________
6. _______________________________________
_______________________________________
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B. Comprehension
3Click to check the suggested answers one by one.
1. Why are we no longer free to choose the
things we want?
2. Why have advertisers made a close study
of human weaknesses?
3. What did advertisers discover years ago?
4. What do they do after discovering this?
5. What kind of competition do they devise
these days?
6. How can advertisers attract millions of
people?
1. ______________________________________
______________________________________
2. ______________________________________
______________________________________
3. ______________________________________
4. ______________________________________
______________________________________
5. _______________________________________
_______________________________________
6. _______________________________________
_______________________________________
Because advertising exerts subtle
influence on us, and we can’t avoid it.
Because they want to persuade us to buy
their products.
They design advertisements which begin
with the magic word “FREE.”
They devise competitions that will enable
us to win huge sums of money.
That all of us love to get something for free.
They attract millions of people with the
help of radio and television.
Key:
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4
C. Discussion 4.5mins
Describe an advertisement you like.
Read through the supporting ideas, and talk as much as possible.
1
• what products it advertises
• where and when you first saw it
• describe the plots in it
• why you like it
• why you think it’s effective
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5
C. Discussion 4.5mins
What makes an effective advertisement? Discuss with your tutor.
• a unique selling proposition
• a powerful headline to attract attention
• representing the brand clearly
• keeping it simple
• creating a storyline which your audience can
relate to
Read through the supporting ideas, and talk as much as possible.
2
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6
C. Discussion 4.5mins
What are the advantages and disadvantages of advertising?
Read through the supporting ideas, and talk as much as possible.
3
Advantages: • Advertising is what sets companies apart from each other.• Companies can reach multiple markets and population groups
simultaneously.• Advertising helps a customer make positive choices.Disadvantages:• Advertising cannot produce guaranteed results.• The cost of advertising can be a disadvantage to small
businesses.
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7
D. Review
9 words & 6 key notes• anticipate• go wrong• …• …
A passage• some key sentences• passage details• …• …
Comprehension & Discussion• recall and comprehension• express your own ideas• …• …
Talk with your teacher: ✓ What do you remember about the three lessons?✓ How do you like them?
3mins
Unit 6 Lesson 26 Wanted: a large biscuit
(1) Pre-reading (2) During-reading (3) Post-reading
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© Acadsoc Ltd. All Rights Reserved.
阿卡索新经典综合英语3 (上)
Acadsoc New Classic English 3 (A)
See you next time!
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期待您的五星好评!
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