u start accademy 24102015
TRANSCRIPT
Alessandro Braga – Oct 24th 2015
We can’t change what we can’t shape
Business/Technology patterns
BusinessStrategy
TechnologyStrategy
BusinessModel
TechnologyModel
Str
ate
gic
Im
pact
Ou
tside P
erception
“Conventional” Companies’ pattern
Business CxO Profile: Business Leader
Business approach: Financial
Technology CxO Profile: Functional IT
Leaders
Technology approach: Reactive or
Responsive
BusinessStrategy
TechnologyStrategy
BusinessModel
TechnologyModel
Startups’ pattern
BusinessStrategy
TechnologyStrategy
BusinessModel
TechnologyModel
Business CxO Profile: Business
Visionary
Business approach: Business Value
from Technology
Technology CxO Profile: Business
Enabler
Technology approach: Drive Value to
Business
Startups’ pattern
Business CxO Profile: Prioritizer
Business approach: Business within a
Business
Technology CxO Profile: Service
Manager
Technology approach: Customer
Satisfaction
BusinessStrategy
TechnologyStrategy
BusinessModel
TechnologyModel
Integrated Architectural View
Business: Outcomes and Benefits
Data/information: System of Digital
Records
Application: Engagement Platforms
Technology: Enabling Platforms
BusinessStrategy
TechnologyStrategy
BusinessModel
TechnologyModel
Models and Metrics are everything
0
17,5
35
52,5
70
87,5
0
25
50
75
100
125
Business Model Archetypes
Archetype Description
Product one time purchase of an artifact
Service manually doing something and
charging a fee
Trade linking buyers and sellers for
commerce
Brokerage providing trade as a service
Subscription productizing and semi-automating a
service
Marketplace productizing trade with a self-service
platform
Ecosystem platform that combines all three
credit: smarterstartup.org
Domain Knowledge
Domain shared best practices
Domain reference architectures
Domain experts
Overall Investment:
-20% pre MVP for
+100% per 1st development cycle
Eff
icie
ncy
Time
MVP
Zone
Market Dynamics
Dynamic Description
Customer Who are you going to serve and how
do you plan to address?
Product What is the solution to the customer’s
need or desire and is it in a form that
the customer will embrace?
Competition Is timing favorable or are you going
to be fighting an uphill battle?
Timing How strong is the competition and how
open is the market to a new entrant?
Financial How much capital and where must you
invest to justify the risk?
Team How fit is your team to be a leader in
providing the proposed solution?
StrategyCriterias
credit: smarterstartup.org
Metrics how to
Metric Description Score Weight Result
MetricID Metric Description 0 - 5 0 - 100% <Score*Weight>
Higher is
Better
Sum must
be 100%
Sum must
be 100%
5 metrics
x dynamic
Customer
Metric Description
Scalability How many users can you serve and
how?
Update
Policies
How do you plan to update your
product or service?
Personal
Data
Where and how do you store user’s
personal data?
Regulations Which regulations are you compliant
with?
Customer
service
How are you responding to customer’s
needs and questions?
credit: smarterstartup.org
5
Financials
Metric Description
Revenue
Streams
How do you handle incoming moneys?
Cost Streams How do you handle outgoing moneys?
Technology
Debt
Have you allocated money for
technology upgrades?
Technology
Costs
Are you able to handle technology
costs?
Develop
Roadmap
Will invested moneys producing
tangible outcomes?
credit: smarterstartup.org
2
Team
Metric Description
Domain
Knowledge
Is the team mastering the domain?
Technology
Knowledge
Is the team mastering the technology?
Share
Information
Are the team members able to share
information and documents easily?
Capacity
Planning
Are the team members able to
respect deadlines?
Beyond
Budget
Are you allocationg moneys for
beyond budgets?
credit: smarterstartup.org
3
Results – Score and Focus Areas
Dynamic Rating Weight Score
Customer 5 25% 30,86%
Product 5 25% 30,86%
Competition 4 15% 14,81%
Timing 3 10% 11,11%
Financial 2 20% 4,94%
Team 3 5% 7,91%
Assessed
Results
Investors’
Thoughts
Assessed
Results
Focus
Areas
Overall
Results
Results – Investment Roadmap
35K
New Product
BuildCustomer Service UpgradeSecurity
Policy & Implementation
5K25K
Team Training
25K 35K
Testing Platform
5K
Legal
Support
5K
5K
Customer Survey
Technology
Replatforming
So what?
ReduceRisk
IdentifyTangibleOutcomes
DefineTime to Deliver
