u-18 pune fc sponsorship proposal. dear sir/madam, seasons greetings from pune football club. pune...
TRANSCRIPT
U-18 Pune FCSPONSORSHIP PROPOSAL
Dear Sir/Madam,
Seasons greetings from Pune Football Club.• Pune Football Club is pleased to present this proposal for your review. We look forward to a favourable partnership tie-up in view of extending assistance cum services for our club players and staff. Pune F.C is officially the Pune city’s first-ever professional football club and was established in 2007. • In our commitment to help Indian footballers’ improve standards we, over the years, have pushed ourselves to examine several areas of development on and off the field. Our aim is to constantly ensure quality standards to help players develop holistically.
• Among the many highs we have achieved include; the first team in India to fulfil the tough AFC Club Licencing criteria, the first I-League club to have a residential programme for Under-19s and 17s respectively, the first non-Goan or Bengali team to play in the highest continental championship(s) – AFC Champions League and AFC Cup. • Our U-18 Team has been the champion in the U-18 I – League twice and the runners up once
• U-18 Team (30 players + Technical Staff)– They play the U-18 I-League, PDFA League and many other outstation
tournaments
• U-17 Team (30 players + Technical Staff)– They play the PDFA League and many other local and outstation
tournaments
• U-15 Team (30 players + Technical Staff)– They play the U-15 I-League and invitational tournaments
• Women’s Team (30 players + Technical Staff)– They play the Women’s PDFA League and many other local tournaments
• Soccer Schools (150 students over 4 centres in Pune)– Soccer school is the training school for age groups U-8, U-10, U-13 and U-15Please note we are in the process of starting our Soccer School in Kolhapur as well.
Our Teams:
Proposal:
• We believe sport offers loyalty, entertainment, passion, and reaches out to all demographics, creating an environment with no boundaries.• The creation of a relationship between sport and a corporate brand should be beneficial to both parties.• Aligning with an athletic team, such as Pune FC, is an excellent
method of increasing brand awareness. Associating a product or service with a sport can reap huge benefits– A sport offers continuous advertising opportunities– The fan base is a ready database to target– Team fans are keenly loyal and extend that loyalty to the team sponsors– Fans offer an extended network through friends and family– Football is now developing an active and bandwagon following here in
Pune.
What this Tie-Up can do for you?
• Raise brand awareness and develop brand preference in the marketplace• Create positive PR and raise awareness of your organization as a whole• Provide attractive context for your products or services• Provide events for promoting your good relations with clients
Marketing Plan
• Press Release: to promote the tie-up
• Photo Moment: on Pune FC’s Website and Social Media.
• Travel Log on Pune FC’s Website and Social Media mentioning “This travel log is brought to you by ____ “
• School reach out: prior to each of PUNE FC’s I-League Home Match (SSC, CBSE, International Schools)
• Sales after an event or promotion:– Space to set up a kiosk for selling/sampling of your products, this will help in creating consumer awareness
Our Commitment
Branding Space • Logo Space on back of the Jerseys of PFC’s U-18 Team• Perimeter Board of Size 20’ x 3’ on Pune FC’s Home Ground.• Valuing the brand on all our channels of publicity which includes PFCTV/ Social Media and Official Website with logo and a link-up with your website
Our Commitment
Furthering Association• The tie-up can be furthered with us involving in Social Awareness Causes like conducting an Awareness Campaigns if and when conducted by you within city. We have our training pitches at Mamurdi, Dehu Road, which can be looked into • Lending players/ staff (technical) for any functions/Advertisement as and when available during the year• Logo presence on all tournaments that Pune FC conducts in the calendar year
• 1,80,000 + followers on Pune FC’s Facebook Page• Over 800 Subscribers for Pune FC’s Youtube channel PFCTV• Association with 50+ schools in and around Pune• Association with Sports Related NGO’s in and around Pune
Our Reach
Jersey Sponsorship:
• Logo on the Back of the Jersey: – Rs. 15,00,000 / year
• Logo on the Sleeve of the Jersey: – Rs. 10,00,000 / year
Sponsorship:
