TypographyThe art, craft, or process of designing type and printing from it.

SerifA serif is a small line, curve, or embellishment projecting from the main stroke of a letter.

A serif font has a small line, curve, or embellishment projecting from the main-stroke of a letter.

A san serif font has NO a small line, curve, or embellishment projecting from the main-stroke of a letter.

Ascenders and Descenders

Ascenders The part of a character which 'ascend' above it's x-height.

Descenders The part of a character which 'descend' below it's x-height.

Type Styles

Variations within a typeface.

Plain, bold, italic, underline, outline, and shadow are styles found in the Style menu for almost all applications used for creating text or graphic documents.

There are 3 important elements of a Roman typeface: heavy elements, light elements,

and serifs. The contrast between heavy and light adds character, and serifs aid

readability.

RomanHeavy Element

Light ElementSerif

Serif

Sans Serif

Sans serif typefaces do not have serifs. They have uniform strokes, and can sometimes appear monotone.

Square SerifThese typefaces have strokes of equal weight. The serifs are square or block-like; and they have the same weight as the rest of the letter. They are used as headings or display type.

Black Letter

This type style resembles calligraphy. It is used most often for printed materials for special occasions– weddings, diplomas, etc.

Script / CursiveThese typefaces simulate handwriting. Script letters are connected, while cursive letters are not. They are good for invitations, announcements, and headings.

Novelty

Also called decorative or occasional typefaces, these fonts express special moods or themes for an occasion. They are not meant for large bodies of text.

Novelty Novelty Novelty Novelty

ItalicItalic typefaces are slanted versions of regular fonts. They can be Roman or Sans Serif. Italics indicate emphasis.

Flush Right (Align Right)

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arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum

egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et,

adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem

id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus

eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus

aliquam. Ut ut diam est, nec rutrum neque.

Flush Left (Align Left)

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Center

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arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et,

adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus

eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum

neque.

Justified

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum neque.

Asymmetric

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Integer ac arcu tortor,

scelerisque ligula. Mauris enim turpis, interdum egestas ut,

commodo eu justo. Nam nunc nisl, consequat eu

lacinia et, adipiscing at massa.

Nulla a consequat dolor

Run Around

Contour

Shape

Concrete

LeadingLine spacing is called leading - the amount of vertical space from one baseline to the next baseline.

KerningKerning is adjusting the space between two letters to give a word a more visually pleasing result.

Type Measurement

Type is measured in Points.

There are 72 points in one inch

The Anatomy of Type

72 points = 1 inch

6 picas = 1 inch

Cool Type Designs

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