One of the most crucial parts of your Publication is the se-lection of your fonts. What fonts you choose to use make a statement about your publication. Your fonts subconsciously tell your readers whether or not your publication is fun, seri-

ous, stylish or sloppy. They can also help engage your read-ers or turn them off from your publication completely. With that in mind, lets take a brief look at some typography terms and the basic rules for font selection.

Choosing Your Fonts

Type Terminology

4 Basic Type Classes

Tips for Using Type:

SerifFonts with the best readabil-ity. Perfect for body copy and captions.

Sans Serif

Fonts that are easy to read and have a clean, simple look. Good for headlines, subheads, by-lines, just about anything.

Decorative DisplayThese fonts should ONLY be used in moderation as a means of grabbing atten-tion or hooking the reader. They should always coordi-nate with the other fonts in your publication and your content.

Handscripted/ Lettered

These fonts should ONLY be used in moderation as a means of grabbing atten-tion or hooking the reader. They should always coordi-nate with the other fonts in your publication and your content.

Typ o gr a phy

San Serif

Serif

Ascender

Descender

x-height

Kerning

1- Limit the fonts for your publication to 2-3 font fami-lies MAXIMUM.

2-Choose fonts that create an appropriate sense of hierarchy.

3- Choose fonts that are easy to read!

4- For headlines and sub-heads- try to choose fonts that have contrast so they will compliment each other, not clash.

5- For Headlines- have fun and play! Try changing the direction of your words, the color, the size, anything to help hook the reader into your content. As long as your headlines work with the content and other fonts and

are easy to read ABSOLUTE-LEY ANYTHING GOES!

6- Do not make copy font bigger than 10pt.

7- Make sure captions are not bigger than copy.

Typography Design