types of psas. testimonial celebrity support of a philosophy, movement, or candidate. teens for...
TRANSCRIPT
Types of PSAs
Testimonial
Celebrity support of a philosophy, movement, or candidate.
Teens for Jeans
Fear
Instills fear in the observer to force them to act in a certain way
Texting and Driving
Transfer
Use of symbols, quotes, or the images of famous people or values to convey a message not necessarily associated with them or the product.
Jobs
Name calling
Ties a person or cause to a largely perceived negative image
Dating pressure
Bandwagon
Think “getting on the bandwagon.” Gives the idea that everyone is doing this,
or everyone supports this person/cause, so you should, too.
Live United
Card Stacking
manipulates audience perception of an issue by emphasizing one side and repressing another
Make more teach
Glittering Generalities
A vague word or phrase used to evoke positive feelings rather than to convey information.
Discover the forest
Plain Folks
The candidate or cause is identified with common people from everyday walks of life.
Financial Literacy
“Do the Right Thing”
Makes viewer feel like helping the cause is the right thing to do
Can be done by making viewer feel guilty for what they have that others don’t, or by making viewer feel bad for those who need help
Hurricane Sandy