Types of data and research

Primary research is new research. When you find out information by yourself such as

questionnaires/ interviews.

Secondary research is when you find out information from the internet or books it’s

basically research that has already been done and you just look it up.

Pros and cons of primary research

Pros Cons

Easy to do They can lie Cheap and simple It can also be expensive

Can get specific answers that you want to know

It can be a waste of time

Pros and cons of secondary research

Pros Cons Easy to access Might not have all the information you need

Quick and simple The information you find could be out of date and not be true anymore.

And it is free You might not find the correct information as there is some wrong information on some websites.

Qualitative and Quantitative data

Qualitative data: Qualitative data is data describing the attributes or properties that an

object possesses.

Pros Cons

More detail than quantitative data A con is that you cannot generalise your findings

Qualitative data is cheaper than quantitative data Opposed to quantitative surveys, qualitative

research does not allow you to use your findings as a basis for a broader audience or the public in general.

Research allows one to explore topics in more depth One major disadvantage of qualitative research is

that it cannot quantify how many of your audience answer one way or another.

Another pro of qualitative research is that it offers flexibility as far as locations and timing because you

don't need to interview a large number of people at once.

Which it makes it extremely difficult to create any type of solid statistic.

Quantitative data is data that can be measured numerically. Things that can be measured

precisely.

Pros Cons

With the reliable, repeatable information that quantitative surveys can provide, a trusted set of statistics can give confidence when making future plans

Also, people who are willing to respond may share characteristics that don't apply to the audience as a whole, creating a potential bias in the study

Another advantage involves the planning

process for programs and messages.

Quantitative research experiments can be

costly.

Another major pro of quantitative research is that it allows you to generalise your findings beyond the participant group.

One con of quantitative research is the limited ability to probe answers

One of the pros to quantitative research

involves the fast speed that data can be collected.