types of data and research wod ih4086
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Types of data and research
Primary research is new research. When you find out information by yourself such as
questionnaires/ interviews.
Secondary research is when you find out information from the internet or books it’s
basically research that has already been done and you just look it up.
Pros and cons of primary research
Pros Cons
Easy to do They can lie Cheap and simple It can also be expensive
Can get specific answers that you want to know
It can be a waste of time
Pros and cons of secondary research
Pros Cons Easy to access Might not have all the information you need
Quick and simple The information you find could be out of date and not be true anymore.
And it is free You might not find the correct information as there is some wrong information on some websites.
Qualitative and Quantitative data
Qualitative data: Qualitative data is data describing the attributes or properties that an
object possesses.
Pros Cons
More detail than quantitative data A con is that you cannot generalise your findings
Qualitative data is cheaper than quantitative data Opposed to quantitative surveys, qualitative
research does not allow you to use your findings as a basis for a broader audience or the public in general.
Research allows one to explore topics in more depth One major disadvantage of qualitative research is
that it cannot quantify how many of your audience answer one way or another.
Another pro of qualitative research is that it offers flexibility as far as locations and timing because you
don't need to interview a large number of people at once.
Which it makes it extremely difficult to create any type of solid statistic.
Quantitative data is data that can be measured numerically. Things that can be measured
precisely.
Pros Cons
With the reliable, repeatable information that quantitative surveys can provide, a trusted set of statistics can give confidence when making future plans
Also, people who are willing to respond may share characteristics that don't apply to the audience as a whole, creating a potential bias in the study
Another advantage involves the planning
process for programs and messages.
Quantitative research experiments can be
costly.
Another major pro of quantitative research is that it allows you to generalise your findings beyond the participant group.
One con of quantitative research is the limited ability to probe answers
One of the pros to quantitative research
involves the fast speed that data can be collected.