types of affiliate marketers
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CONTENT SITE AFFILIATES
By: CashMoneyBlitz.com
Affiliates in this categoryrun content sites (blogs,websites, portals) andmonetize their sites’ traffic,by sending users toadvertisers’ pages viabanners or text links. Thesesites can either be generalinterest sites, in which casethey target high volumes oftraffic, or niche contentsites, in which case thetraffic volume is not as highbut the conversion rate(from visit to sale) is muchhigher, providing theselected affiliate program isrelated to the content site.
PPCAFFILIATES
By: CashMoneyBlitz.com
PPC affiliates use their PPCadvertising experience orknowledge in order to sendusers directly toadvertisers’ websites (inother words they do nothave their own websites),usually via Google Adwords,but also via Facebook andother search engines. Thistype of affiliate marketingentails a relatively highrisk, as affiliates pay forusers on a per click basis,but only receives paymentfrom the network once asale or lead has beencompleted.
EMAIL /NEWSLETTER
AFFILIATES
By: CashMoneyBlitz.com
These affiliates owndatabases of user emails,to which they regularlysend out offers andsuggestions via newsletter.As with any communicationvia email, it is crucial thatthe respective regulationand best practice isfollowed, i.e. all emails havebeen collected legally andall users have proactivelyrequested to receive emailsfrom the affiliate.Newsletters usually containoffers and otherpromotions.
SOCIAL MEDIAAFFILIATES
By: CashMoneyBlitz.com
The rise of social media andcommunity sites likeFacebook and Twitter havelead to the creation of anew type of affiliate, whosends users via his/heraccount on social mediawebsites. Affiliates in thiscategory don’t rely on theirsites’ users, but on theircircle of friends, followers,members of various socialmedia accounts likeFacebook Pages, Twitteraccounts, boards onPinterest etc.
SHOPPINGSERVICE
AFFILIATES
By: CashMoneyBlitz.com
Affiliates in this categoryinclude websites that havebeen created in order tooffer a specific servicedesigned to help andpromoted online purchases.Examples of sites of thistype are price comparisonwebsites, meta-searchengines, review sites,aggregators etc. In reality,monetization of these sitescomes from the contentitself, as users areredirected to retailers’sites in order to completetheir purchase.
INCENTIVISED TRAFFIC
AFFILIATES
By: CashMoneyBlitz.com
Incentivised trafficdescribed visitors who havereceived some form ofcompensation for visiting asite and completing aspecific action (e.g.registration or sale). Thecompensation is often inthe form of actual money(e.g. cashback sites) or inthe form of virtual currency(e.g. points or virtualmoney for online gamesetc). In the case ofcashback sites, affiliatesreceive commission fromthe network which theythen essentially split withtheir users.
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