typecon · freelancers, small design studios, agencies, publishers, and large tech companies are...
TRANSCRIPT
TYPECON THE CONFERENCE FOR
EVERYONE WHO LOVES TYPE.
Conference Contents
42Main Program
Speakers 25 EducationForumSpeakers
16Workshops
9Special Events
Schedule
Wednesday
Thursday
Friday
Saturday
Sunday
Optional WorkshopsKickoff Party
Optional Workshops Optional Education ForumTDC Speaker & Reception
Full Day Main Conference Spacebar Party
Full Day Main ConferenceSaturday Night Party
1/2 Day Main Conference Type CritType Walk Closing Party
Join us for a conference to celebrate type!
August 28 -September 12019
Minneapolis, Minnesota
Sponsorship deadline is Monday, July 1, 2019
Social Media Followers
360
240
120
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Twitter: @TypeCon ‥...‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥............................‥16,435Twitter: @Typesociety ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥............................‥8,069Instagram ................................................................................... 4,240Facebook ‥‥.............‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥1,874Flickr ................................................................................................ 580
MILWAUKEE294
LOS ANGELES381
PORTLAND440
WASHINGTON DC405
DENVER316
Conference Attendance
SEATTLE461 PORTLAND
402
Email Lists
Video Views
SOTA Newsletter ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥3,239SOTA Members ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥718TypeCon Registrant List ........................................................ 2,444Unique Email Recipients ....................................................... 4,847
Vimeo Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.....15,009
BOSTON405
NEW ORLEANS266
TypeCon attendees are skilled creative professionals. Reach graphic designers, UI/UX designers, illustrators, developers, type designers, design educators, and design students. Freelancers, small design studios, agencies, publishers, and large tech companies are all represented at the conference.
TypeCon by the numbers...
Businesses and organizations choosing to send delegates to TypeCon include top design studios, branding agencies, font makers, software developers and distributors, publishers, cultural and educational institutions, major retailers, and more. Below is a representative sampling of those represented at TypeCon in previous years.
Advertising & Design
Aesthetic ApparatusAmerican GreetingsAthlonBBDOButter LabelCina AssociatesClearleftCritical MassDanilo Black IncEleven IncFallonGreen Olive MediaHasan & PartnersLaird + PartnersLandor AssociatesLynda.comMetaDesignMichael Osborne DesignMinimlMucca DesignPentagram DesignPereira & O’DellPeriscopeRamp Creative+DesignSaatchi & SaatchiSandorMaxSussman/PrejzaTrollbäck + CompanyVolume Design IncWGBH InteractiveWolff OlinsYoung & Rubicam
Fonts & Typography
Adobe TypekitCarter & ConeEmigreFair GoodsFont BureauFont DinerFontshopFontspringFrere-Jones TypeHoefler & Co.House IndustriesLettErrorLinotypeMark Simonson StudioMonotypeMyFontsP22Phil’s FontsPositypePsy/OpsShinnTypeSudtiposThe Type StudioTiro TypeworksTypecoTypostropheTypothequeType TogetherUnderwareURW++VillageYouWorkForThem
In-House Creative
24-Hour FitnessAbercrombie & FitchBloomingdalesCartoon NetworkCNNDeluxe CorporationFidelity InvestmentsGeneral MillsHallmark Cards IncReebokTarget CorporationVictoria’s SecretVivendi Universal Games
Cultural
Art Institute of BostonBook Club of CaliforniaDesign Innovation InstituteFord FoundationHamilton Wood Type & Print-ing MuseumLibrary of CongressMilwaukee Art MuseumSIL InternationalSociety for CalligraphySt. Bride Printing LibraryType Club of TorontoType Directors ClubWalker Art CenterYale Center for British Art
Publishing
The Boston GlobeBoston MagazineChronicle BooksCommunication ArtsFortune MagazineHarperCollinsHoughton MifflinHOW MagazineMark Batty PublisherThe New York TimesPrint MagazineRandom House IncSan Francisco ChronicleSunset MagazineTime IncTypographicaUniversity of California PressThe Wall Street JournalWired Magazine
Technology
AppleCisco SystemsExtensisFontlab LtdGoogleGlyphsMicrosoftMotorolaW3C
Education
Academy of Art UniversityArt Institute of AtlantaBoston CollegeBrooklyn UnionCalArtsCalifornia College of the ArtsThe Cooper UnionHoffmitz Milken Center for TypographyKABKLoyola Marymount UniversityMassachusetts College of ArtMills CollegeMITOtis College of Art and DesignParsons School of DesignPortfolio CenterPratt InstituteRhode Island School of DesignSCADSchool of Visual ArtsSchool of Visual ConceptsStanford UniversityTufts UniversityUniversity of CaliforniaUniversity of Illinois at ChicagoUniversity of MinnesotaUniversity of MassachusettsUniversity of ReadingUniversity of WashingtonWellesley CollegeYale University
Attendees
TypeCon2019 | Sponsorship
6
Banner$35,000
Masthead$25,000
Headline$15,000
| Premier PackagesAll sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.
Qty : 3 Available
1 Full Page Program Ad (Premier Placement)
Your choice of Inside front cover, back cover, or inside back cover. (First Choice)
15 Conference Ticketsplus 30% off additional registrants
Promo pieces in goodie bag
Premier Logo Placement• Exclusive Logo on Conference Tote• Largest logo on Conference t-shirt• Print advertising • Promotional materials• Largest logo on general sponsor banner• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)
Dedicated Conference Space• 1 large dedicated conference space available
for customization• We provide a customized banner with your
company branding integrated with the TypeCon theme displayed prominently in the main conference area
Special Events Benefits• Exclusive Sponsor of a Special Event• Sponsor of a morning or afternoon
coffee break with large custom signs
Social Media PromotionCustomizable Plan Available
Qty : 1 Available
Qty : 2 Available
Add more to any of these packages by selecting an “á-la-carte”, see pages 10–12.
1 Full Page Program Ad (Premier Placement)
Your choice of Inside front cover, back cover, or inside back cover. (First come, first serve)
10 Conference Tickets
Promo pieces in goodie bag
Premier Logo Placement• Conference t-shirt• Print advertising • Promotional materials• General sponsor banner• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)
Dedicated Conference Space• 1 large dedicated conference space available
for customization• Opportunity to display your banner or other
signage in main conference room
Special Events Benefits• Exclusive Sponsor of a Special Event • Sponsor of a morning or afternoon coffee
break with standard custom signs
Social Media Promotion4 shout-outs during conference
1 Full Page Program Ad
8 Conference Tickets
Promo pieces in goodie bag
Medium Logo Placement• Conference t-shirt• Most Print advertising • Most Promotional materials• General sponsor banner in conference• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)
Dedicated Conference Space• 1 medium dedicated conference space
available for customization• Opportunity to display your banner or other
signage in main conference room
Special Events Benefits• Non-Exclusive Sponsor of a special event• Sponsor of a morning or afternoon coffee
break with standard custom signs
Social Media Promotion3 shout-outs during conference
TypeCon2019 | Sponsorship
7
| Regular Packages
72pt$10,000
60pt$5,000
48pt$2,500
All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.
Company Name Placement:
• Print advertising • Promotional pieces• Conference program guide• Conference website (plus link)• TypeCon opt-in email
newsletters (plus link)
Social Media Promotion
1 shout-out during conference
Company Name Placement:
• Print advertising• Promotional pieces• Conference program guide• Conference website (plus link)• TypeCon opt-in email
newsletters (plus link)
1 Half Page Program Ad 1 Quarter Page Program Ad
Small Logo on the Conference sponsor banner &
Conference website
Small Logo on the Conference sponsor banner &
Conference website
3 Conference Tickets 2 Conference Tickets
Small Logo Placement:
• Conference t-shirt• Most print advertising • Most promotional materials• Sponsor banner in conference• Conference program guide• Conference website (plus link)• TypeCon opt-in email
newsletters (plus link)
Dedicated Conference Space
Exhibit table or equivalent dedicated conference space.
1 Full Page Program Ad
4 Conference Tickets
Promo pieces in goodie bag Promo pieces in goodie bag Promo pieces in goodie bag
Social Media Promotion
2 shout-outs during conference
Qty : 7 Available
Qty : Unlimited
Qty : 6 Available
Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12
TypeCon2019 | Sponsorship
8
Unless otherwise stated, sponsorship rates are cash contributions quoted in US Dollars. Benefits are subject to change without notice.
The Sponsorship Levels listed here represent standard TypeCon packages, which are for single-brand use unless otherwise noted. Contact us: [email protected] to develop your custom sponsor package.
SOTA is officially a 501(c)(3) non-profit organization recognized by the United States Internal Revenue Service. Your contributions are deductible to the extent allowable by law. Consult a tax professional or the taxing body in your country for information regarding charitable contributions.
SOTA Marketplace TermsThe Society of Typographic Aficionados will retain 25% of gross sales through the SOTA-operated TypeCon marketplace to help cover costs.
24pt$1,100
In-Kind*****
Details*****
| Regular PackagesAll sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.
1 Quarter Page Program Ad
1 Conference Ticket
Promo pieces in goodie bag
Small Logo on the Conference Sponsor Banner
Company Name Placement:
• Conference program guide• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)
We happily accept donations of printing services, use of computer or audio-visual equipment, video production services, and other in-kind contributions. Your company or organization name will be listed in the conference program guide and on the conference website. Additional benefits may be available depending on the extent of donation.
Contact: [email protected] to discuss your in-kind donation.
12pt$600
• Conference program guide• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)
Qty : Unlimited
Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12.
Questions?Let’s talk.
CONTACT US[^-]
1 Quarter Page Program Ad
1 Conference Ticket - or -
Promo pieces in goodie bag
Company Name Placement:
NEW
TypeCon2019 | Sponsorship
9
| Education Forum Packages
• Your organization name listed in: program guide, website, emails, and press releases
• Organization name and sponsorship announced during the Education Forum
• Placement of promotional materials in the conference goodie bags
• Opportunity to donate giveaway/prize items for Education Forum attendees
• 1 half page ad in the conference program guide
• 2 Education Forum admissions
• Your organization name listed in: program guide, website, emails, and press releases
• Placement of promotional materials in the conference goodie bags
• Opportunity to donate giveaway/prize items for Education Forum attendees
• 1 quarter page ad in the conference program guide
• 1 Education Forum admission
• Your organization name listed in: program guide, website, emails, and press releases
• Placement of promotional materials in the conference goodie bags
• Opportunity to donate giveaway/prize items for Education Forum attendees
• 1 student admission for the Conference and Education Forum
Summa Cum Laude$2,500
Magna Cum Laude$1,000
Cum Laude$500
The Type & Design Education Forum has enjoyed increasing popularity among design educators and professionals since its inception in 2005.
This one day special event takes place the week of TypeCon and is packed with programming devoted to addressing the pressing needs of design educators. The following sponsorship opportunities provide your organization with a means to gain exposure to and build relationships with educators and students globally at colleges, universities, and art and design schools.
All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.
Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12.
Qty : Unlimited Qty : Unlimited Qty : Unlimited
TypeCon2019 | Sponsorship
10
| À-la-carte
The fabulous TypeCon Saturday Night Party and infamous Type Quiz, plus drinks and desserts. Sponsor acknowledgment in announcements and event signage.
Idea: Get your brand in their hands with a unique, commemorative keepsake.
Our newest event! Wednesday night is an opportunity to welcome our attendees to the conference before workshops and the education forum on Thursday. Make this brand new event your own!
Idea: Make it fun and collaborate with local type and design organizations to bring that sense of community!
TypeCon’s Friday evening mixer: A game, wrapped in a conversation, and finished with a selfie. Acknowledgment in emcee announcements and event signage.
Idea: Provide drink coasters sporting your logo to remember the event by.
Kickoff Party$4,000
Saturday Night Party$4,000
Space Bar$4,000
Availability is limited and are on a first come, first serve basis.
Qty : 1 Available Qty : 1 Available Qty : 1 Available
TypeCon2019 | Sponsorship
11
Sponsor this fun reception right before the Type Directors Club Guest Speaker (TBD) takes the stage on Wednesday evening. Drinks and light snacks will be served to attendees. Acknowledgement of your support in announcements and event signage.
Idea: Provide a branded keepsake for attendees.
| À-la-carte
Be the exclusive sponsor of a cocktail reception for our conference speakers. We will gather outside the ballroom to greet old friends and make some new ones. Sponsor recognition on event signage and in announcements.
Idea: The open bar features a special cocktail named after your company.
It is hard to say goodbye but it’s not over until it’s over. So give them one last hurrah before bidding TypeCon and Boston adieu. Your generous support will be acknowledged with signage displayed at the event.
Idea: Provide guests with discount codes or product samples.
Speaker Reception$3,000
TDC Reception$3,000
Sunday Night Party$2,000
Availability is limited and are on a first come, first serve basis.
Qty : 1 Available Qty : 1 Available Qty : 1 Available
TypeCon2019 | Sponsorship
12
Give folks a fun keepsake to remember their great experience (and your brand). Your logo is printed on every photo strip our attendees will keep in years to come.
Keep attendees powered up with coffee and snacks. Acknowledgement of your contribution is prominently displayed on signage at the coffee service table.
Idea: Provide branded napkins, drink coasters or another take away item.
Increase visibility by upgrading from a quarter or half page ad to one full page ad for your organization in the official conference program.
Coffee Break$750
Ad Upgrade$500
Photo Booth$1,500
Availability is limited and are on a first come, first serve basis.
Qty : 1 Available Qty : 4 Available Qty : 6 Available
| À-la-carte
Join the TypeCon Marketplace!
Our centrally located conference marketplace & silent auction is beloved by attendees. SOTA board members and hand-picked volunteers run the marketplace and will sell your products, leaving you free to enjoy the conference. SOTA retains a commission of 25% on any items sold directly through the SOTA Marketplace. We process the payments using our system and staff. If you prefer to sell products at your own staffed exhibition table and process your own payments, this can be arranged in exchange for donations to the SOTA Silent Auction.
You can ship your products to Minneapolis, or deliver in person. Shipping and delivery information is coming soon.
Interested? Email us at [email protected]
Marketplace Operating Hours9:00 am – 6:00 pm Friday, August 309:00 am – 6:00 pm Saturday, August 319:00 am – 1:00 pm Sunday, September 1
Marketplace SetupNoon – 5:00 pm Wednesday, August 289:00 am – 4:00 pm Thursday, August 29
Marketplace Teardown1:00 pm – 3:00 pm Sunday, September 1
Final Inventory & Return Shipping3:00 pm – 5:00 pm Sunday, September 1
These times are approximate and subject to change.
Past vendors: Aaron DraplinChristopher RouleauExpedition PressBoldfacedJohn Neal BooksMatterMartina FlorMonotypeMondaineP22RIT PressRandom House
At TypeCon, we pride ourselves on having awesome swag bags. Need an idea for swag? Let us know, we’ll help you brainstorm.
Past popular swag:•Hats•Coffee mugs•T-shirts•Drawing supplies•Coasters•Notebooks•Unique type specimens•Snacks•Buttons & stickers•Typographic socks
Have an extra ticket? Raffle it off as a diversity ticket to support an underrepresented group in the design community.
More ways to helpAsk us how you can support the type industry with an in-kind sponsorship. We’re a completely volunteer-run organization, and we appreciate all kinds of help.
Tips
Copyright ©1998 – 2019 The Society of Typographic Aficionados
typecon.com | typesociety.org | [email protected]
file: TypeCon2019_Sponsorship_v3.pdf
Thanks for your support! See you in Minneapolis.
Questions or suggestions? Let us know: [email protected]
Follow us on Twitter: @typecon | @typesociety