type, tap, pay: using product search to convert
TRANSCRIPT
Product search in a
limited database is the
only type of search that
stumped
© The Loop54 Group AB 2014 @loopfiftyfour
Users of product search
on ecommerce sites
convert at
2x the rate
of your other visitors
© The Loop54 Group AB 2014 @loopfiftyfour
Don’t: design faceting
around your data or your
technical capabilities.
Do: Shape it around how
people behave on your
site.
Do: Use autocomplete to
suggest new search
queries.
Don’t dump users straight
onto a product page;
results pages convert
better.
Don’t make users scroll to
get to their search results.
Do: Keep the search field
populated, so they can
narrow their results further.
Do: Use your data to learn
how your customers talk
about what they want, and
when.
Don’t: Assume that all
failed searches tell you the
same thing.
Four things you can do right
now
Oops, guess there are five
things
