type specimen posters for 50 typefaces

GOODBYE HELLO.— Veronica ShoftShall

Myriad is a huManist sans-serif typeface designed by robert slimbach and carol twombly for american type

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Century GothiC is a GeometriC sans-serif typefaCe desiGned by morris fuller benten and sol hess for monotype maGinG in 1991

Avenir is A geometric sAns-serif typefAce designed by adriAn frutiger in 1988 & releAsed by linotype gmbh

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Helvetica is a sans-serif typeface developed in 1957 by a swiss typeface designer max miedinger & eduard hoffmann

A B C D E F G H I J K L M N O P Q R S T U V Q X Y a b c d e f g h i j k l m n o p q r s t u v q x y

Futura is a geometric sans-seriF typeFace designed in 1927 by paul renner For the bauer type Foundry


ocr-a is a sans-serif typeface redesigned by miriam rottgers in 2006 for linotype

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Gill SanS iS a humaniSt SanS-Serif typeface deSiGned in 1926 by eric Gill for the monotype foundry


Optima is a humanist sans-serif typeface designed by hermann zapf between 1952 and 1955 fOr the d. stempel ag fOundry, frankfurt, germany.

that you really are strong

because tomorrow’s ground is too uncertain.

& your eyes open;

You learn with every

and that you

after a while yOu learn that

& presents aren’t promises.

can endure,

So plant your own garden

you begin to learn that

love doesn’t mean loving

& decorate your own soul

You learn that

kisses aren’t contracts

with the grace of an adult,

you learn that you really

instead of waiting for

your defeats with your head

& chaining a soul.

thereiS a

You begin to accept

After awhile you learn the

not the Grief of a child.

REALLY

someone to bring you flowers.

do have worth.

even sunshine burns

{on today}

subtle difference

& company doesn’t mean secuirty.

you learn to build all your roads

between holding a hand

if you get too much.

you gotta know its normal and

For the first couple years you make stuff,

But your taste, the thing that got you

THEY QUIT.

Put yourself on a deadline so that

But there is this gap.

It’s trying to be good, it has potential,

We know our work doesn’t have this

you can do is do a lot of work.

we have good taste.

into the game, is still killer.

& if you are just starting out

It is only by going through a volume of work.

because

& your taste is why

the most important thing

you will finish one story.

we get into it

your work disappoints you.

We all go through this.

— ira glass

All of us who do creative work,

A lot of people never get past this phase,

creative work went through years of this.

special thing

Most people I know who do interesting,

I wish someone told me.

it’s just not THAT good.

or you are still in this phase,

ever y week

Nobody tells this to people who are beginners,

but it’s not.

that we want it to have.

DiDot is a serif typeface DesigneD by aDrian frutiger in 1991 for the linotype founDry

Bell Gothic is a realist sans-serif typeface desiGned By chauncey h. Griffith in 1938 for the MerGenthaler linotype coMpany

memphis is a slab-serif geometric typeface designed by rudolf wolf in 1929 for the linotype and d stempel ag


Syntax iS a humaniSt SanS-Serif typeface deSigned by the SwiSS typeface deSigner hanS eduard meier in 1968 for linotype foundry

by morris fuller benton in 1969 for american tpye foundryfranklin gothic is a sans-serif grotesque typeface designed

Goudy old style is a serif typeface desiGned by frederic

A B C D E F GH I J K L M N O P Q R S T U V X Y Z

w. Goudy in 1915 for the american type foundry

a b c d e f gh i j k l m n o p q r s t u v x y z

perpetua is a serif typeface designed by eric gill in 1929 for monotype corporation A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Trajan is a serif inscriptional typeface designed in 1968 by Carol Wwombly for the adobe type

Let me tell you something about Janis Ian. We were best friends in middle school.

I know right! It’s so embarrassing. I don’t even…

WHATEVER. So then in eighth grade

I started going out with my first boyfriend Kyle, who was

TOTALLY GORGEOUS but then he moved to Indiana

& Janis was like, weirdly jealous of him.

Like if I would blow her off to hang out with Kyle,

she’d be like “Why didn’t you call me back?!”

& I’d be like, “Uh, why are you SO obsessed with me?”

So then for my birthday party, which was an all girls pool party,

I was like, “Janis, I can’t invite you

because I think you’re a lesbian” I mean, I couldn’t have a lesbian at my party!

There were going to be girls there in their bathing suits!

I mean right, she was a lesbian! So then her mom called

MY MOM & started yelling at her

& it was so retarded & then she dropped out of school ‘cause

NO ONE would talk to her & she came back in the fall for high school

& her hair was all cut off & she was totally weird

& now I guess she’s on c rac k.

{ }

— regina george, mean girls

antique olive is a humanist sans-serif typeface designed in 1962-1966 by roger excoffon for fonderie olive

itc galliard is a serif typeface designed in 1978 by mathew carter for mergenthanler linotype

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcde fgh i jk lmnopqrs tuvwxyz

Peignot is a constructed disPlay serif tyPeface designed by a.m. cassandre for deberyny & Peignot

bauer bodoni is a modern serif designed in 1926 by heinrich jost for bauer type foundry

bell centennial is a sans-serif typeface designed in 1975 & released in 1978 by mathew carter for mergenthaler linotype


Clarendon is a slab serif typeface designed in 1845 by robert besley in fann street foundry

grotesque mt is a realist sans-serif typefaced designed by frank hinman pierpont for monotype foundry in 1926

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh i jk lmnopqrstuvwxyz

adobe jenson is a old style serif typeface designed by robert slimbach for adobe type in 1995

Parents rarely let go of their children,

so children let go of them.

They move on. They move away.

The moments that used to define them

a mother’s approval,

a father’s nod, are covered by

moments of their own

accomplishments. It is not until much later,

as the skin sags

&the heart weakens,

that children understand; their stories,

&all their accomplishments,

sit atop the stories of their mothers

&their fathers, stones upon stones,

beneath the waters of

their l ives.— Mitch AlboM, Five PeoPle You Meet in heAven

{ }

{ }

Snell roundhand iS a Script typeface deSigned in 1966 by mathew carter for linotype

Fette Fraktur is a blackletter serif designed in 1850 by Johann Christian Bauerfor the bauer type foundry

ABCDEFGHIJKNMLNOPQRSTUVQXYZ ab c d e f g h i j k nm l n opq r s t u v q xy z

trade gothic is sans-serif typeface in 1948 deisgned by jackson burke for linotype

century expanded is a modern serif typeface designed in 1900 by morris fuller benton for american type foundry

a b c d e f g h i j k l m n o p q r s t u v w x y zABCDEFGHIJKLMNOPQRSTUVWXYZ

joanna is a transitional serif typeface designed by eric gill in 1930-1931 for monotype foundry

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z

frutiger is a display humanist sans-serif typeface designed by adrian frutiger in switzerland in 1976 for the linotype foundry

bell centennial is a sans-serif typeface designed in 1975 & released in 1978 by mathew carter for mergenthaler linotype


Here’s to the crazy ones, the misfits, the rebels,

the troublemakers, the round pegs

in the square holes.

The ones who see things differently;

they’re not fond of rules.You can quote them,

disagree with them, glorify or vilify them,

but the only thing you can’t do is ignore them

because they change things.

They push the human race forward, & while some may see them

as the crazy ones, we see genius,

because the ones who are crazy enough to

think that they can change the world, are the ones who do.

— steve jobs

Din 1451 is sans-serif typeface DesigneD in 1995 by albert jan pool for linotypeA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

times new roman is a serif transitional typeface designed in 1931 by victor lardent for monotype

univers is a neogrotesque sans-serif designed in 1957 by adrian frutiger for deberny and peignot linotype


bembo is a humanist sans-serif typeface designed in 1929 by stanley morison for monotype foundry


janson is a serif typeface designed in 1937 by chauncey h. griffith for linotype foundry

aldus is an old style serif typeface designed in 1954 by hermann zapf for linotype

granjon is an old style serif typeface designed by george w jones in 1928 for linotype & machinery

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z

sabon is an old style serif typeface designed by jan tschichold between 1964-1967 for monotype & stempel

In a badly designed book,

the letters mill

&stand like

starving horses in a field. In a book

designed by rote, they sit like

stale bread&

mutton on the page. In a well-made book,where designer, compositor

& printer have all done their jobs,

no matter how many thousands of lines

& pages, the letters are

{alive.} They dance in their seats.

Sometimes they rise & dance

in the margins & aisles.—Robert Bringhurst, The Elements of Typographic Style

{ }

Minion Pro is an old style serif adobe by robert slimbach in 1990 for adobe


adobe caslon from the caslon family is an old style serif typeface designed in 1990 by carol twombly

Courier is a slab serif typefaCe designed by howard kettler in 1955 for ibM

A B C D E F G H I J K L M N O P Q R S T U V Q X Y Z a b c d e f g h i j k l m n o p q r s t u v q x y z

cochin is a serif typeface designed in 1914–1977 by mathew carter. sol hess & georges peignot for metal A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Palatino is a serif tyPeface designed by hermann zaPf in 1950 for linotyPe ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z

Garamond is an old style serif typeface desiGned in 1989 by jean jannon for adobe

rockwell is a geometric slab serif typeface designed in 1934 by frank hinman pierpont

a b c d e f g h i j k l m n o p q r s t u v q x y zA B C D E F G H I J K L M N O P Q R S T U V Q X Y Z