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TYPEPRESENTATIONShamarK.Anderson
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ModernTypeface
Classi&icationInthissignage,thiswouldbeclassiAiedasaModernRomantypeface(Bodoni)sinceitcontains:• averticalstressasyoucanseewithinthecounteroftheletter“O”.
• There’sahugecontrastbetweenthinandthickstrokes.
• Alsoincluderectangularserifs.
Location:SidewalkonQueenStW
Communicates• Withtheuseofthistypeface,itdoesgivethe
ideathatthisisahighclassandelegantcondo.
• Alsohasacleanandsimplelookmakingitverylegiblefortheaudience.
• Withthesignageusedinallcapitalsasaheadlineandtheplacementandsizeofthestandmakesitverynoticeableasyoucomeacrossitonthesidewalkshowshowit’sabletocatchtheaudience’sattentionveryeasilymakingthisadveryfunctional.
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GeometricSansSerifTypeface
Classi&icationInthissignage,thiswouldbeclassiAiedasaGeometricSansSeriftypeface(Futura)sinceitcontains:• Noserifsincluded• Nocontrastbetweenthickandthinstrokes
• Evenwidthsbetweeneachletterform• Verticalstress
Location:LearningZoneintheGrange
Communicates• Thistypefaceisverysimpleandclean
allowingthesignagetobeverylegiblefortheaudiencewithnodifAiculty.
• Alsosincethetypefaceisusedinbold,itdoescommunicatethemessageverystrongallowingtheaudiencetounderstandthatthelearningzoneacceptsthosewhoareapartofthefeministmovementandalsothatthosewhocometothelearningzonemustrespectthosewhostandbythat.
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TransitionalTypefaceClassi&icationInthissignage,thiswouldbeclassiAiedasaTransitionaltypeface(Baskerville)sinceitcontains:• ReAinedserifs• Contrastbetweenthickandthinstrokes• Containsthelowercase“g”withanopenloop
andwecanalsoseethatithasaverticalstresswithinthecounter.
• Howeveritseemsasiftheyalteredtheletter“e”byrotatingtheletterformmakingitseemsasifithasadiagonalstress
Location:OutsidetheGrangeonSt.PatrickSt.
Communicates• Overallthetypefaceinthesignagedoeslook
eleganthoweverthelegibilitycouldbeimprovedbecauseofthehugesizecontrastbetween“Village/Grange”and“bythe”makingthe“bythe”partofthesignatureslightlydifAiculttoread.
• Communicationwise,it’sbelievabletoseethatwhoeverdesignedthissignagewastryingtogivetheideathatideaof“village”hastoconnecttotheideathatitshouldhaveanoldstylelooktoitbutshouldalsobereAinedinordertomakethesignagecleanandbelegibletotheaudience.
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OldStyleTypefaceClassi&icationInthissignage,byjustlookingattheword“Mackenzie”,itwouldbeclassiAiedasaOldStyletypeface(Giovanni)sinceitcontains:• Contrastbetweenthickandthinstrokes• Diagonalstress(whichcanbeseenintheletter“e”)
• SlantedserifsinsteadofreAinedserifsshowinghowitdifferentiateswithtransitionaltypeface
Location:BuildingonSimcoeSt
Communicates• Withtheuseofthecastlelogowithinthissignage,itdoesgiveofftheideathatthiswasmadetohaveanoldfashionlookwhichiswhytheuseofanoldstyletypefaceisacceptablewithinthesignage.
• ItalsocommunicatesthatthisAinancialbusinesshasbeengoingonforsometimewiththeuseoftheoldstyletypefacetoshowthatitiswelltrustedandefAicientasacompany.