type matters

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Friday, May 28, 2010

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Presentation given at Apple Ginza Store, Tokyo.

TRANSCRIPT

Page 1: Type Matters

Friday, May 28, 2010

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Hieroglyphs & Cuneiform

Phoenician

Greek

Latin

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Proto-Cuneiform3300 B.C.

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Cursive Hieroglyphs 16th century B.C.

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Cuneiform

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Phoenician

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Early Latin alphabet 700 B.C.

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A B C D E F Z H I K LM N O P Q R S T V X

missing:

G J U W

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Rome — 114 A.D.

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Carolingian miniscule 9th century

Carolingian miniscule — 9th century

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Bodoni punches

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Gutenberg Bible — 1455

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Carolingian miniscule 9th century

Carolingian miniscule — 9th century

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Froben — 15th century

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Henri Estienne — 16th century

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Jenson, 1472

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& = E + t

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contemporary modern

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fun / silly / cute photo

npanman from Kochi, Shikoku! :))

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BODONIFriday, May 28, 2010

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contemporary modern

GOTHAM

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Feel!crip "

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fun / silly / cute photo

npanman from Kochi, Shikoku! :))

Comic Sans

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Eurostile

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Audrey!!!Friday, May 28, 2010

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CSHWFriday, May 28, 2010

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CONTRAST

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CONTRAST

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SIZE

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SIZE

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HIERARCHY

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TITLESUB-TITLE

Main HeadingSub-Heading

body text

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WHITE SPACE

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WHITE SPACE

FEAR

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CAPITAL SPACING

CAPITAL SPACING

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