Type faces and letter forms

Serif

• Serif font is any font with a flick, curve line at the end of the letter or its sharp edges.

• The most common serif typeface is Times Roman.

• Examples of Serif font- Chaparral Pro Light Ital, Adobe Naskh Medium,

Sans serif

Sans serif fonts is any font without the flicks, curve line or its sharp edges, whereas serif fonts will. Examples of Sans serif fonts-Calibri (Body), Andale Mono, Microsoft Tai Le, InaiMathi

Decorative

• Script fonts, fonts with extreme features such as swashes or exaggerated serifs, and any fonts designed to be used at larger than body copy sizes can be described as decorative type.

• Examples of decorative http://www.dafont.com/theme.php?cat=112

Scrip • script is a type of penmanship or handwriting style including

calligraphy, cursive, and manuscript (print) writing. In typography, script fonts or type mimic historical or modern handwriting styles that look as if written with different styles of writing instruments from calligraphy pens to ballpoint pens.

• Examples of scrip font- Apple Chancery, Edwardian Script ITC, Lucida Calligraphy

This book cover uses san serif font, it is affective because it is the first thing you see in on the cover (most eye catching in the cover). This cover is simple but the colours is fancy. The text uses assent line in the main title and it also uses a mixture of two fonts san serif and serif fonts The serif fonts is the name Clifford Thurlow and the rest of the font is san serif

Need to talk about the typography and colour

Typography- in this book cover the designer use a san serif font with ascent, cap, mean and base line.

Colour- The designer use 6 colours red, white, grey, gold and black.The colours that the use are eye catching Gold is the mocking bird logo (the main part of the story), without reading the book the reader will know that the book is about because of the famous logo. White and red is used for the text white text and red shadow which catches the reader eye catcher because of the black background

Typography- The font uses a serif font with a flower shadow in the background. The font shows the reader that the book might be about romance just on the way it is designed. The designer also uses ascent, cap, mean and base line. Colour- The designer use only 2 colours grey and black.The colours that the use are simple and peaceful. Black is used for the text and the Grey is used jut fir the background which makes the reader feel peaceful.

Typography- The font uses a script font. The font shows the reader that the book might be aimed for children just on the way it is designed. The designer also uses ascent, cap, mean and base line

Colour- The designer 3 colours black, white and yellow.The colours that the use are eye catching because of the swans and the negative and positive spacing. Yellow is the swan beak and the designer uses the same colour for one line of text mocking bird logo (the main part of the story), without reading the book the reader will know that the book is about because of the famous logo. Black and White is the swans and some text.

Typography- The font uses a script font. The font shows the reader that the book might be aimed for children just on the way it is designed. The designer also uses ascent, cap, mean and base line

Colour- The designer 3 colours black, white and yellow.The colours that the use are eye catching because of the swans and the negative and positive spacing. Yellow is the swan beak and the designer uses the same colour for one line of text mocking bird logo (the main part of the story), without reading the book the reader will know that the book is about because of the famous logo. Black and White is the swans and some text.

Typography- The font uses a san serif font. The font shows the reader that the book might be aimed for children just on the way it is designed e.g. the elephant . The designer also uses ascent, cap, mean and base line in some text ( by Dr. Seuss) and the title doesn't use any.

Colour- The designer 3 colours orange, white and bleu.The colours that the use are eye catching because of the way it blends in with each other, orange and blue. White is the elephant and the text which is the main part of the coverOrange is the background which make the reader cheerful The blue is the grass which is meant to be green but because the orange goes will with bleu it made a little twist

Typography- The font uses a san serif font and a serif font, the name of the author is a serif and the name of the book is san serif. The design of the cover shows the that the book aimed for children. The designer also uses ascent, cap, mean and base line in some text(Roald Dahl) wear as the title doesn't use any.

Colour- The designer a variety of colours on the cover On Charlies coat the colour is yellow and the text is the same colour, the designer done this because the story is about him.

Typography- The font uses a serif font. The design of the cover shows that the book aimed for children. The designer also uses ascent, cap, mean and base line.

Colour- The designer a variety of colours on the cover It is care that the designer wanted to make Roald's name the main piece so they made it big and eye catching,..

Typography- The font is a san serif font. The design of the cover shows that the book aimed for children. The designer also uses ascent, cap, mean and base line.

Colour- The designer a variety of colours on the cover, making the which the main image

Typography- The font uses a decretive font and a serif font. The design of the cover shows the that the book aimed for all ages mainly 8+. The designer also uses ascent, cap, mean and base line.

Colour- The designer a variety of colours on the cover The designer makes it harry potter the main imaged and his name the main text which tell the reader that the book is about him.