tyliana productions concert promotion on kmel final

Presented To:Rafael Simmons

Presented By:Christine Lam, Account Executive

Kathryn Banks, General Sales ManagerJennifer Sulik, Integrated Media Sales Manager

Katie Wilcox, Director of SalesClear Channel San Francisco

……Presents the Ultimate R&B Summer Concert 2010Presents the Ultimate R&B Summer Concert 2010

June 26June 26thth at the Paramount Theatre in Oaklandat the Paramount Theatre in Oakland

TylianaTyliana ProductionsProductions

All content is intellectual property of Clear Channel Communications

ContentsContents

1. Goals & Objectives2. KMEL Will Deliver Results3. Strategy to Promote On-Air4. Strategy to Promote Online5. Strategy to Promote Onsite6. Why KMEL – Research7. Why KMEL – Coverage Map8. Action Timeline & Campaign Details9. Investment10. Contact Information


Goals & ObjectivesGoals & Objectives

n Launch a multi-platform campaign that will drive significant traffic and awareness to the Tyliana Productions Concert with Monica at the Paramount Theatre in Oakland.

n Deliver the following message to millions tuning into KMEL:

“Don’t miss your chance to be a part of the Bay Area’s freshest summerconcert! Line up includes Monica, Lloyd, Dave Hollister, Ciara, and two local Bay Area Artists!”

n Concert will be supported by the following marketing elements:

¨ Signature DJ Chuy Gomez ¨ Ticket giveaways¨ On-air commercials¨ Creative online advertising¨ Celebrity interviews¨ Onsite appearances at concert


KMEL Will Deliver ResultsKMEL Will Deliver Results

Thank you for the opportunity to present Clear Channel Radio San Francisco station, 106KMEL, for the Tyliana Productions Summer Concert radio campaign.

We have created an exclusive, high-profile promotions program specifically designed to reach your marketing goals and objectives.

KMEL is an ideal format for the Tyliana Productions Summer Concert. KMEL is consistently rated #1 in the market in many demo’s, especially the coveted 18-

45 age group.

Your Clear Channel San Francisco Team:Christine Lam / Account Executive

Kathryn Banks / General Sales ManagerJennifer Sulik / Integrated Media Sales Manager

Katie Wilcox / Director of Sales


Strategy to PromoteStrategy to PromoteOnOn--Air Air --

n KMEL (May 17th – June 26th)

¨ 30 (:30) spots M-Sun 5a-12m¨ 45 (:15) spots M-Sun 5a-12m ¨ 55 (:05) spots M-Sun 5a-12m

¨ Legendary DJ, Chuy Gomez Endorses the Summer Concert and introduces it to millions of KMEL consumers

Total Number of spots: 130Total Impressions: 3,875,000Total On-Air Value: $12,800

Chuy Gomez has one of the most recognizable voices in the Bay Area. Chuy has been waking up Northern California every morning with a unique blend of personality, humor, and music for the last 7 years.

Chuy & Hip-Hop mogul, P. Diddy

Chuy & Missy Elliot


Strategy to PromoteStrategy to PromoteOnline Online --

Rich Media Overlay w/ Homepage Takeover: 106KMEL

2x during the 4 week campaign for 24 hours across KMEL Tyliana Productions will own 100% of the Homepage Ad Positions as well as greet visitors with an eye-catching image prompting them to buy tickets to the Summer Concert

Dates based on campaign start date and halfway point.

Includes 728 x 90, 234 x 60, 300 x 250 Homepage Take Over with Skins

Consistent Digital Presence: 106KMEL

For 4 weeks Tyliana Productions will receive a consistent and highly visible web presence on KMEL’swebsite with the following ad positions:

728 x 90 – Inclusion across KMEL with 10% rotation 10 weeks234 x 60 – Inclusion across KMEL with 10% rotation 10 weeks300 x 250 –Inclusion across KMEL with 10% rotation 10 weeks

Online Advertising: 106KMEL 100 :15 Streaming spots on KMEL to run M-Sun 5a-12m for 4 weeks


Strategy to PromoteStrategy to PromoteOnsite Onsite --

Driving Traffic to Your Concert – June 26th

Two Hour Station Appearances

n KMEL Street Team at concert venuen 20 :15 Promotional Mentions on KMELn Station Vehiclen Station Music outside concertn Enter to Summer Concert Ticketsn Logo/link n Listing on STAR 101.3’s Events’ Page

Total Promotional Value - $19,500.00


Why KMEL Why KMEL ResearchResearch

n Over 1 Million Consumers listen to 106KMEL every week.

n Over 250,000 Unique Visitors and 4 Million Page Views per month and rising on 106KMEL.com.

n The most exclusive listening audience in Radio today…young adults with purchasing power that are ready to buy your hot summer concert tickets!

n 106KMEL is San Francisco's premier vehicle to reach a wide variety of age groups and demographics in an upbeat, cutting edge environment.

n 106KMEL delivers the most popular hit music today and the industry's premier on-air personalities.

n Our on-air product is complemented by our highly active promotional team, which combine to offer your business a well planned, well executed, multi-platform marketing campaign.

n Let the power of the 106KMEL Team increase your sales and make 2009 and 2010 years to stand out from your competition.


Why KMELWhy KMELCoverage MapCoverage Map

(9) Bay Area Counties :

• Alameda• Contra Costa • Marin • Napa• San Francisco • San Mateo • Santa Clara • Solano• Sonoma


Action TimelineAction TimelineCampaign DetailsCampaign Details

Christine6/28/2010Recap of Tyliana Productions Summer Campaign

Clear Channel San Francisco Promotions Team

TBDOnsite Appearances and van stops

Clear Channel San Francisco5/17/2010Start Campaign on STAR 101.3

Tyliana Productions & ChristineWeek of 5/13/2010Coordinate Onsite Appearances & Van Stops

Tyliana Productions5/8/2010Approve or make changes to on air and online elements

Christine5/7/20/10Send all creative elements (on air and online for approval/and or changes)

Christine5/6/2010Input order into the system / send out order confirmations / confirm co-op

Tyliana Productions5/5/2010Provide CCSF with Copy and Logo for production of on air and online elements -

Tyliana Productions5/3/2010Approve Proposal

By WhoDate CompletedTask


2010 Traffic Driving Marketing Campaign Investment2010 Traffic Driving Marketing Campaign Investment

TOTAL ONAIR, ONLINE, ONSITE IMPRESSIONS: 5,358,000

TOTAL INTEGRATED MEDIA VALUE: $81,100.00Total On Air Value:$27,800Total Online Value: $18,300

Onsite Value: $35,000

2010 INVESTMENT:

$12,000 (net)


Contact InformationContact Information

Christine LamAccount Executive(415) [email protected]

mailto:[email protected]

tyliana productions concert promotion on kmel final

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