Education

ProfessionalExperience

Objective Statement: I am an experienced marketing professional who works strategically and analytically to drive profitable growth. I want to utilize my marketing, sales and corporate experience to increase revenue in a positive and creative work environment.

2003-2008 University of Arkansas, Fayetteville, ArkansasBachelor’s Degree in Communication

Emphasis in marketing, public relations, advertising and interactive/social media marketing.

2013 – Present Royal Caribbean International, LTD.Miami, FloridaMarketing and Revenue Manager (Onboard Director)

Responsible for the direction, leadership and optimization for shipboard revenue operations and initiatives, utilizing multiple revenue streams including Casino Operations, Shore Excursions, Future Cruise Sales while also conducting overall operations for 3rd party vendors, Steiner Day Spa, Park West Art Gallery, Starboard Royal Shops and Image Photography.

Fully oversee revenue on a variety of cruise ships with targets averaging 80 Million Net revenue per year. Presently on Allure of the Seas, World’s Largest Cruise ship holding 6500 guests with average weekly income reaching $2.5 million in sales.

Implement and execute cross departmental marketing and sales strategies, while motivating the sales force across all onboard departments. My current position oversees an average of 250+ employees.

Lead Manager for Ship Assistance Group during 28 Million Dollar Overhaul of ship, Majesty of the Seas revitalization.

Develop and implement marketing plans, and media advisories including creation of advertising materials, media buying, grassroots, iTV, mass text messaging, and public announcements.

Create and coordinate live public relations promotions, including but not limited to block parties, theme parties, art seminars and casino mass play fleet piloting initiatives.

Analyze financial data, and develop tactical plans to address opportunities in revenue with strategy through specific demographic and age targeting for actionable, and measureable revenue generation.

Reporting directly to General Manager (Hotel Director), Captain, and Executive Committee on a daily basis to review financial performance as well as overview of current guest spending trends and action plans.

Ensuring Safety, environmental and all other company policies and standards are consistently maintained and auditable at any given time.

J. Tyler Wright 103 Bluebird Lane, Clifton Forge, VA, 24422Email: JohnTylerWright@gmail.com, Cell: 479-790-8778

2012 – 2013 Comcast-Spectacor - Spectra, Augusta, GeorgiaJames Brown Arena, Bell Auditorium, USC Aiken Convocation CenterMarketing Manager

Implemented marketing strategies for multiple complex arenas and facility events while creating and maintaining relationships with media partners, athletic director, promotors and promotional partners.

Developed and implemented marketing plans, and media advisories including creation of advertising materials, media buying, grassroot campaigns and all other related marketing, sales and PR related items.

Coordinated and executed Search Engine Optimization (SEO) campaigns for increased website ranking and targeted sales campaigns.

Created and coordinated live public relations promotions and day of event activities to drive incremental sales and create buzz within community and media outlets.

Negotiated, closed, and implemented all media buying, including radio, TV, newspaper, and billboard marketing, while also implementing promotional trade agreements to create cross brand/business partnerships.

Prepared written legal letters of agreement, including negotiating event marketing conditional terms of agreements.

Managed and implemented ticket sales-driven promotions through our various social media platforms and email database campaigns (Neolane).

Recruited and coordinated Group Sales Manager, Marketing Coordinator and Interns for day to day projects.

Maintained multiple venue websites including main website and social media outlets.

Maintained and created detailed media budgets, settlement reconciliations, recap summaries and daily revenue performance analysis for all facility events.

2011-2012 Comcast-Spectacor - Spectra Northwest Georgia Trade and Convention Center, Dalton, GeorgiaDirector of Sales and Marketing

Identified proper and effective target market for each show and implemented media buys, including radio, print, outdoor and television to reach the determined demographics.

Coordinated and designed advertisements for different publications that represent the facility.

Maintained website content and all interactive marketing campaigns, Including social media campaigns, graphic design, database E-blasts and data collection (Constant Contact).

Facilitated relationships with the media by creating and sending press releases, media advisories/alerts and media drops.

Brainstormed, developed and implemented 3rd party cross promotions with local businesses for events at the Trade Center that included ticket giveaways, trade deals and various other partnerships.

Prepared weekly marketing budget and sales reports for Corporate and department heads.

Managed Marketing Coordinator and Marketing Interns.

2010-2011 Comcast-Spectacor - SpectraWells Fargo Center, Philadelphia, PAAssistant Marketing Manager

Initiated trade agreements between businesses and organizations to best fit demographic for upcoming game themes.

Determined target market for each event and chose proper media to reach the demographic that directly reflect sales figures.

Maintained web content and developed web pages for official Philadelphia Wings Lacrosse website – www.wingslax.com.

Maintained Social Media content on Facebook, Twitter, Youtube and Newsletter (Increased Facebook fans from 5,211 to 6,363 in 5 months).

Coordinated grassroot marketing campaigns/plans and assisted in public relations events.

Designed advertisement images for trade partners using Photoshop, InDesign and Illustrator.

Coordinated and executed in-game promotions for all Wings home games. Managed Wings interns and all responsibilities assigned to each intern

class. Designed and executed sales and marketing e-blasts to season ticket

holders (Eloqua). Directly reported to Director of Marketing and Wings franchise owners.

Marketing Internship, Roanoke Civic Center, Comcast-Global Spectrum Event Services Staff, Roanoke Civic Center, Comcast-Global Spectrum

Pi Kappa Alpha Fraternity

Experience in all MS Office and Windows software:Excel, Word, Access, Power Point, Adobe Photoshop, Indesign and Illustrator, HTML.

Social Media Star Award – Philadelphia Business Journal. Proficient in Event Business Management Systems (EBMS). Experience using Eloqua, Neolane and Constant Contact E database

marketing.

References Upon Request

Internships

Awards and Misc. Skills

References

Booked the following types of events: concerts, trade shows, conferences, meetings, training sessions, banquets, and other various special events.

Effectively closed business and sold various products such as: room rental, A/V equipment, food and beverage, marketing services and other ancillary items.

Participated in community events and networking functions in Dalton and surrounding areas.

J. Tyler Wright103 Bluebird Lane, Clifton Forge, VA, 24422Email: JohnTylerWright@gmail.com, Cell: 479-790-8778