txtweb
DESCRIPTION
These are the slides of the webinar held on 6th June. Contains a brief overview of the architecture of the platform and the types of apps you can build. The txtWeb vision and important details about the App2Fame challenge are also included in this presentation.TRANSCRIPT
peopledelight
Imagine the Internet and more on SMS
txtWeb
Visit us at www.txtWeb.com
Agenda
2
Session 1 40 minutesSession 1 40 minutes
• Why txtWeb & txtWeb Vision
• How txtWeb works for an end user?
• What is the txtWeb App2Fame Challenge?
• Q&A
• txtWeb architecture overview
• Types of apps to build on txtWeb
• How to build and publish apps on txtWeb – High level overview
• Q&A
Session 2 50 minutesSession 2 50 minutes
3
Most of the connected people of the world have only a mobile phone without a data plan
Highly connected
5-10%
Area of focus
Not connected
40-55%
Connected40-50%
Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers
Note: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia
Global approximationsGlobal approximations
Broad-band users ~8M
Inter-net users ~45M
Internet+ mobile data plan users ~50M
Mobile phone users ~500M Total
population ~1,150M
India ExampleIndia Example
4
txtWeb VisionEnable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity
through a single standardized global SMS platform
Users Business/DeveloperstxtWeb
• Convenience– Convenient means
faster &/or requiring less conscious effort by user
• One-Stop Shop– Several services
accessed through a single number
• Standardization
• Provide Core Platform• Support
Providers• Acquire &
Support Users
• Innovate• Seamless
integration • Opportunity to
impact millions• Own what you
build
txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone
txtWeb is currently being used all over India
• 700,000 unique users from over 400 towns across India
• 800,000 requests a day
• 200+ organizations & developers with apps on txtWeb
• 800+ apps currently live
Usage by location
txtWeb – How does it work?
• It is simple! – SMS “HELP” to 92433 42000• It is FREE• You will receive a welcome message from txtWeb with tips to
help you get startedOR
• You can SMS any of the sample keywords to try one of our already developed apps–@wikipedia SMS– to get the Wikipedia entry on SMS–@cricbuzz – to cricket live scores–@hman – to play hangman–@face - to update facebook status–@weather – To get info on weather in your city
Try over 800 apps on www.txtweb.com
6
What is the App2Fame Challenge 2011?
8
• Exciting prizes to be won• Categories
− Judges Choice− Popular
Social Networking Gaming Entertainment
• Special Category: Social Impact
• Student developers− Eligibility for internships with Intuit
• Start ups− Eligible to present plan to an expert
panel
• Important: Your app must be published on txtweb.com to be entered into the Contest
• Contest Closes on June 30, 2011
www.App2Fame.com
Questions
9
txtWeb platform – How it works
10
Phone Carrier SMS
txtWebPlatform
InternetHTTPSMS HTTP
Developer APP
High level architecture
txtWeb platform enables creation and consumption of interlinked information through SMS
txtWebPlatform
txtWeb platform – Example
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Step1: SMS to 92433 42000Message: dictionary happyMobile number : 9991211212
Step 3: HTTP Request: GETURL:/dictionary? Message=happy & Mobile number: <hash>
Step 5: HTTP RESPONSE: 80<html> Happy is the same as joy </html>
Step 6: SMS to9991211212 Happy is the same as joy
DeveloperApp
Externally Hosted
Environment
Phone Carrier SMS InternetHTTPSMS HTT
P
Step 2: Accepts keyword and invokes the App URL
Step 4. AppSpecific logic
Why build on txtWeb?
1. Grow your business, connect with your customers in new ways– Connect and share content with current constituency via SMS– Expand user base - now reach even those without internet
2. Minimal time investment− Get an SMS interface for your product or app in a jiffy− No coding work to “integrate” with txtWeb platform
3. Zero infrastructure investment− We manage the whole back-end to SMS enable your app
Bonus: 900 characters to the user
− Normal SMS-based solutions send back 160 characters− txtWeb’s unique solution allows for almost 6x more content to
be sent back to the user. Simply amazing!12
Platform advantages
• Simple, easy, open API• Platform is programming language agnostic (use what you
fancy – Java, PHP, Perl, Python)
• Platform provides SMS ⇌ HTTP transformation – Makes developer’s life simple for delivering web app over SMS – Developer focuses on building an HTTP based app– No coding work to “integrate” with txtWeb platform
• Rapid development – Build, test and go live in no time!
• Emulator provides easy/instant testing
• Nothing to download for an end-user to use your app – SMS and go!
13
What type of apps can I build on txtWeb?
• txtSite: Get your own site on SMS in less than 5 minutes!– Static and structured content– Published as information on SMS– Zero Code– Examples: Restaurant menu/timings, list of holidays
• txtApp: Can have an app up running in as little as 5 hours – Dynamic content– Personalized and user session based– Implemented as a standard web-based application– Programming language independent– Examples: PNR status, games , status update Twitter/Facebook
14
How to build a txtApp
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• Login to http://txtweb.com
• Click on Build & List my Apps
• Create a new keyword
• Map your keyword against an external facing Web URL
• Click publish
• Test your app by sending an SMS. Its that simple!!
We are here to help
17
Resources available on txtWeb.com:
1.Getting Started
– Tutorials
– Videos
– FAQs
2.Support Discussions on the Forum
– Community self-help
– Questions will also be monitored and answered by the Intuit team actively
3.Feedback
– An additional channel to provide txtWeb platform related feedback
www.txtweb.com
Questions
18
Appendix
19
How to build a txtSite
• Login to http://txtweb.com
• Click on “Create a txtSit”
• Create a new keyword
• Enter in your response text for the keyword created
• Click publish
• Test your txtSite by sending an SMS. Its that simple!!
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Snapshot of “Build and List” apps page
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