tx - mobile sns in china

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TX Wireless Group Fred Ju

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Page 1: TX - Mobile SNS in China

TX Wireless GroupFred Ju

Page 2: TX - Mobile SNS in China

Mobile SNS in Chinatx.com.cn- China’s No. 1 Mobile SNS

Page 3: TX - Mobile SNS in China

China Mobile SNS: Fast Growing Market

From : Analysys 2008 report regarding China’s mobile internet market

In 2009 Active members of mobile network communities will reach 33.4 million

We predict: In 2009 TX’s active members will reach 15 million; total registered members will reach 50 million.

Page 4: TX - Mobile SNS in China

Mobile SNS is Better than PC SNS

● User can use the service any time

● Can connect anywhere to check upon friends activity status.

● Can use the push message to grab user’s attention.

● No space, time, location constraints for mobile Internet.

● Mobile emphasizes communication.

● Mobile is more continent than PC to communicate.

Convenient Communication

True Mobility

Page 5: TX - Mobile SNS in China

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3G has ushered in a new age of mobile communication 16-25 year olds are

the key demographic

Mobile SNS

Users are looking for freshways to find friends

The market needs to lower GPRS fees

Mobile SNS:The Bright Future

Page 6: TX - Mobile SNS in China

The number of mobile uses in China is over 600 million. The number of mobile internet users is 80 million, leaving plenty of room to expand the market.

3G has driven the rapid expansion of the Mobile internet industry. Users now require more exciting and interesting content and features.

Users’ needs regarding fashion, individuality and personalization have vastly increased.The 80s-90s are the most innovative generation. Mobile internet is fast, efficient, and available anywhere and anytime, has become the perfect communication and entertainment platform.

Mar

ket

Cap

acit

y Great M

arket

Op

portu

nities

New Demandsto be Satisfied

Developing Opportunities

Page 7: TX - Mobile SNS in China

China Mobile SNS: Past, Now & Future

Page 8: TX - Mobile SNS in China

Mobile SNS: Business Model

Revenue

CustomerPayment

Brand Advertising

Virtual Currency

VIP / Avatar

Gifts

Properties

Games

Applications

Components

Page 9: TX - Mobile SNS in China

Mobile SNS in Chinatx.com.cn- China’s No. 1 Mobile SNS

Page 10: TX - Mobile SNS in China

About TX

2004/3 established the original site Wap.TX, well known mobile portal in China2004/3 established the original site Wap.TX, well known mobile portal in China

2007/7 changed the name to TX Net , created a mobile SNS platform

2008/1 selected as China’s Top 10 Best Mobile

2008/6 registered user reached 30M2008/6 registered user reached 30M

TX home page(2.0 version)

Our Motto:

Female Communication Principle: Warm, Caring & Fashionable!Intelligent Service: Smart Page Flow, Fewer Links!Generate Sense of Community: Let users fall in love TX!

Page 11: TX - Mobile SNS in China

Our Attractive Platform

Most PopularSNS Platform

Most Popular

UGCModels

High UserStickinessFast &

ConvenientCommunication

Registered User over 30M, Active user over 11M

Daily unique over 0.9M, Daily PV over 140M.

Every minute TX users generates 1000 in-site IM messages,220 photos 150 personal ads, 360 personal space messages

High VolumeActive User

In one year, achieved China’s largest and best mobile SNS site

Strong in-site search function, within 5 min of logon, a user can find a good friend

Page 12: TX - Mobile SNS in China

独家独家

Nudge SomeoneNudge Someone

My SpaceMy Space Express My FeelingsExpress My Feelings

Our new product ideas come from lengthy observation of our members , and the originality of our creations are difficult to replicate!

Our new product ideas come from lengthy observation of our members , and the originality of our creations are difficult to replicate!

Internal Mini News FeedInternal Mini News FeedWhole site news –3-4

items per secondWhole site news –3-4

items per second

Our Original Products

Innovative

Innovative

Innovative

Innovative

Innovative

Innovative

Innovative

Innovative

Innovative

Innovative

Page 13: TX - Mobile SNS in China

Hydrangea throw- Throw the Hydrangea out and perhaps you can find the satisfied boy/girl.

Lottery tickets-cooperate with the government, user maybe Fortunately winning sth.

Games-Can find many interesting mobile games and enjoy them

Gifts-send gift to another one to let him happy or unhappy

Quiz-show your question, who have better answer?

Bragging-Chat to others and not to the point

Nudge-It is an innovative way of say “hi” to others by a fun way

……

Some Interesting Applications

Page 14: TX - Mobile SNS in China

THANK YOU THANK YOU !!