twtrcon ny 10 real-time tools: strongmail | michele doyle

Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

@twtrcon#twtrcon

twtrcon.comsocialmediaatwork.com



Thank You to Our SponsorsANCHOR SPONSORS

SILVER SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS RESEARCH SPONSOR RECEPTION SPONSOR

Please visit our sponsors and exhibitors during the breaks!



Real Time Tools Mini Session

• Michele Doyle, Senior Director, Emerging Media, StrongMail Systems | @micheledoyle | @StrongMail

PROPRIETARY AND CONFIDENTIAL

StrongMail’s Social DirectJune 14th, 2010

http://twtrcon.com/

Social Media ClientsOver 500 CustomersSocial Media Clients Email Marketing Clients

http://www.netflix.com/Default

StrongMail Social Direct is a centralized campaign management application for the professional social media marketer that enables you to:

• Launch direct-response campaigns to Facebook and Twitter

• Reach and identify who your brand influencers are across these social networks

• Analyze and track campaign performance on a post or campaign level all the way through to the conversion so you can truly understand the business impact of your social media efforts

• Listen and engage your social media audience in conversations to accurately follow and guide your brand awareness and effectiveness

Proprietary and Confidential | 6

StrongMail Social DirectTake a Measurable Approach to Social Media

StrongMail Social Direct


Evaluate Social Impact


Detailed Campaign Performance


Trend Topics and Understand Causes of Growth and Loss


Conversation Management – Workspaces

The Workspace portion of Social Direct allows you to see all the social media activity happening right now, in real-time.

• Use multiple columns to follow different activity» You can view all of the messages you have exchanged with others in the form

of threaded conversations, get a real-time stream of posts from friends, lists or people you follow, or run a continuous search so you don't miss anything about important topics.

• Use multiple workspaces to stay organized» Each of your workspaces can contain up to 10 columns that you can organize

in whichever way you choose. For example, you could create workspace focusing on posts from competitors, another to manage conversations, and yet another to monitor buzz around your latest campaign.

• Spontaneously post or assign to existing campaigns» Easily post new messages from any of your profiles in one simple steps. For

added convenience, you can even add these posts to your existing campaigns in one click.


Conversation Management – Create A Workspace


Conversation Management – Multiple Workspaces


Conversation Management – Add Workspace Columns


Conversation Management – Start listening & conversing


Why StrongMail Social Direct?

1. StrongMail is a stable, well funded, profitable company.

2. Social Direct is a comprehensive, integrated platform for social media marketers – not a series of point solutions.

3. Product enhancements are released every 2 weeks on an agile development cycle, which means new innovations will reach your hands at the speed that social media evolves.

4. Social Direct allows you to LAUCH, REACH, IDENTIFY, ANALYZE, TRACK, LISTEN and ENGAGE.

Thank you!Michele Doyle

Sr. Director, Emerging Media

(650) 421-7108

[email protected]: @micheledoyle

mailto:[email protected]