twitter workshop for wgbh
DESCRIPTION
My slides from a two-hour workshop for WGBH employees held on March 20. The workshop helped employees learn the basics of Twitter as well as tips, tricks and best practices for the platform.TRANSCRIPT
Social Media IQ Series:WGBH Employee Twitter Workshop
Twitter 101
• 3-3:15 What is Twitter?• 3:15 – 3:30 The Anatomy of a Tweet• 3:30-3:45 Ways to Use Twitter• 3:45 – 4pm Workshop: Setting
up your account
What is Twitter?
140• Microblogging service
• Sends text messages limited to 140 characters
• Registered users can read and post tweets• Unregistered users can only read tweets
• Twitter launched in 2006
• There are 645 million active registered Twitter users
• 135,000 new Twitter users sign up every day
• An average of 58 million tweets are sent a day
2006
135K58 M
Twitter Lingo
To Tweet
Tweeting …Not twittering.Tweeter
… Not Twitterer.
The Anatomy of a Tweet
The Tweet
UsernameText
Profile photoLink
= 112 characters
Handle
Actions
Date sent
Actions
@ Mentions and replies
Retweet
Favorite
Direct message
RT★DM
Actions
RTModified tweet
Retweet
MTHT
CCVIA
Hat tip
Navigating Twitter: Desktop
Timeline
Mentions & Interactions
Search and trends
My tweetsSearch
Direct messages
Settings
Compose
Navigating Twitter: Mobile
Timeline
Mentions & Interactions
Search
Direct messages
Compose
Tim
elin
eDesktop
Mobile
Co
nn
ect
Co
nn
ect
Dis
cove
ry
Me
DesktopMobile
The Hashtag #
• A brief search term, used with a # at the beginning of a word• Using a hashtag, you can search Twitter to find all the tweets using that hashtag• Makes conversations possible• Hashtags function as keywords to highlight discussions• Hashtags unify a group of related threads or tweets because they are searchable• A hashtag that catches on and becomes widely used can amplify issues and
broadcast views very quickly
Find an Existing Hashtag #• Twitter.com• Hashtags.org• What the trend• Hashtagify.me• Twubs• Tagalus• Trendsmap
Create Your Own Hashtag
#FRONTLINEPBS
#
#ANTIQUESROADSHOW
#NOWTHATCHERSDEAD
#SUSANALBUMPARTY
Ways to Use Twitter
1) Build your personal brand 2) Share your passions and hobbies
3) Find and follow news 4) Use as a second screen
What Do I Tweet?
• Your passions and hobbies
• Interact
• Takeaways from professional learning
• Interesting links
• Pictures
• Ask questions
Workshop: Set Up Your Account
Workshop: Sign up
Workshop: The Profile
Background Profile picture
Bio
URL
Location
Workshop: Settings
Workshop: Follow
Twitter 102
• 4-4:15 Social listening on Twitter• 4:15 – 4:30 Twitter best practices
• 4:30-4:45 Useful tools• 4:45 – 5pm Open workshop
Social Listening: Why Listen?
Social Listening: Why Listen?
Twitter Lists
• Group of Twitter accounts
• Way to organize Twitter
• Follow is not necessary
• Public or private
Using Twitter Lists
Subscribing to Lists
• http://list.ly/
• Your Followers
• Site:twitter.com/*/YOUR TAG
Follow the WGBH Twitter List
twitter.com/torystarr3/wgbh-programs/
Creating Your Own List
Search Skills
Search by hashtag
Search for users, photos, videos, or news
Advanced search
Search for a user
Search by keyword
Advanced Search Skills
Twitter chats
Mondays at 8pm EST: #journchat
Sundays at 8pm EST: #blogchat
Wednesdays at 8pm EST: #wjchat
Twitter Themes
#FF Follow Friday
#MM Music Monday#WW Wisdom Wednesdays#TBT Throwback Thursdays
Best practices
1) The 80/20 rule
3) Keep it short
2) Be visual
4) Interact
5) Be simple
Twitter Faux Pas
Auto tweets
Starting with an “@” sign
Hashtag Faux Pas
Over hashtagging
Saying “hashtag”
Unrelated hashtags
Too-long hashtags
Tools
Open Workshop