twitter tools and tips to get more followers by tribalcafe
TRANSCRIPT
Twitter for Business
Version 1.0
TribalCafe
From Zero to Expert
• Twitter Basics
• The Statistics
• Tools to be Efficient
• Set the Strategy
• Twitter Tools
• Integrating
• Tips
Twitter Basics
• Branding• Recruiting• Traffic building• Professional networking • Public Relations (PR)• News updates
Uses for Twitter in Business
• Prospecting• Feedback• Peer relations• Competitive tracking• Search engine
optimization• Mobile visibility
What is Twitter
Twitter is a social networking and microbloggingservice that allows you answer the question, "What are you doing?"by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
Add pictures
Add your
location
Getting Started
• Sign up• Create your account
• If tweeting for business, choose username linked to business (i.e. “@tribaltalk”
• Fill out that profile• 160 characters; people use this
information to decide whether they follow you
• Use keywords
• Link to your website
• Include photo or logo, depending on intended use
• Change the default background• Choose images and themes
consistent with the intended persona
• Pay attention to business marketing guidelines
• Produce some tweets• Don’t start following people on
twitter until you’ve published some tweets! Why would anyone follow you if you haven’t even bothered to update?
ANATOMY OF A TWEET
A retweet (RT) is
where someone likes
your tweet and then
forwards it on to their
followers
A # is called a
hashtag and
allows people to
search on
subjects, topics, int
erests
If you @ someone
they will receive it
in their mentions
stream
This changes a long
website address into
a short one so it
takes up less of the
140 character space
available
Terms• Twit
– User of Twitter
• Tweet– Message
• ReTweet– Forwarding to your followers
someone else’s message
• Follower vs. Following– follower is someone who subscribes
to receives your updates
– following someone means you will see their messages in your own personal timeline
• DM– DM = Direct Message is a way to sent
someone a private tweet.
• Mentions/@replies– @reply means a Twitter update (a
tweet) that is directed to another; it will be saved in the user's "Replies" tab.
• Shortened URL– Shorted website address or url using tool
like www.bit.ly
• Hashtags– users prefix a message with a hashtag to
enable others to discover relevant posts e.g. #news
• Tweeps– Meaning Twitter people. It
is used to refer to or describe
Twitter users
Url Shorteners
What do they do?
Takes long URLs (web addresses) and turns them into 25 character short URLS
Example:http://www.telegraph.co.uk/finance/financialcrisis/8846201/Debt-crisis-live.html
To
http://tgr.ph/sgahzB
Leaves you more room for your Tweet
Provides tracking metrics
http://bit.ly
Goo.gl
from Google with tracking metrics
HASHTAGSDescription
No Punctuation
Keep Short
Why Use Hashtags?
• Organise tweets
• Trending topics
• Use for group discussion/subject
• Organising an event and involving people/introductions
HASHTAGS
Before creating your own
hashtags check to see if anyone
else is using it.
Create a hashtag e.g. for an
event, let people know so they can
talk about it, ask questions, find each
other before the event.
HASHTAGS
Listen
• Trending topics• See what is trending
• News• Crisis• Celebrity gossip• Business
HASHTAGS
Use advanced Twitter
search to search hashtags
and combine with other
search terms
Search of specific accounts
to find people or across
mentions
Search based on geography
(relies on location within
profile)
Search on “sentiment”
negative / positive terms
used in tweets
TWITTER TIPS – FINDING FRIENDS
These are suggested
friends that Twitter
puts forward Use your other networks
and contacts to kick start
the people you follow
CLICK HERE
CLICK HERE
Types of Things People Twitter about
• Information Sharing
• Self Promotion
• Opinions/Complaints
• Statements and Random
Thoughts
• Me now• Question to followers• Anecdote (me)• Anecdote (others)
Ideas
Do I have anything interesting to say?
What do you enjoy? Coffee, Flowers, Wine, Food, Golf, Travel, Cause, Meetings, Cherries…
TWITTER TIPS
Customise the
background to
match your brand.
Include a brief
description about
your organisation
Include the
address to your
website
TWITTER BACKGROUND TOOLS
Free Twitter Designer
Free Twitter Designer! It allows you to personalize your Twitter background.
Free Twitter Backgrounds
A directory of free Twitter backgrounds
TwitBacks
A directory of free Twitter backgrounds
Free Twitter Layout
Free layouts and backgrounds
TWITTER TIPS
If appropriate add in your face and/or people who manage the social media –make it human
Use lists for:ClientsPartnersResearchFriends…
TWITTER TIPS – FINDING FRIENDS
These are suggested
friends that Twitter
puts forward
Use your other networks
and contacts to kick start
the people you follow
CLICK HERE
Tip
Use LinkedIn contacts or business cards to look up and
follow people in your field
Add “Follow Me on Twitter” to your emails, web site, and
other communications
70-20-10 Rule of Engagement
1. Be clear and concise
2. Be simple
3. Be relevant
4. Ask away
5. Sound like a human being
6. Don’t imitate the voice of the community
Ideas for Business
Focus on adding value to your target audience/followers:
• Demonstrate you know your market
• Pass on good articles/blog posts about your market
• Comment on others’ tweets• Talk about topical subjects, not
just yourself• Retweet others good posts/news• Send occasional promotional
tweets• Attach interesting photos
Some ideas• Engaged and interact with your
current clients and potential clients
• Inspire conversation to support communications goal
• Create buzz around an offline event before, during, and after
• Get new ideas and feedback on programs, products and services
• Customer service and retention
• Drive traffic to web site or blog
• Recruit new employees
• Advertise events, activities, products and promotions (exclusives)
Some ideas
• Coordinate meetings with colleagues and clients
• Identify Influencers like journalists using Twitter and encourage them to use you as a source
• Identify and build relationships with organisations in your market sector
• Tweeting key points about your issues affecting clients/your market
• Learn and listen to competitor activity
• Ask questions, conduct market research
• Publish recent news or blogs
Let People Know You’re on Twitter
Where to put your Twitter name
Business Cards/ Stationary
Website
Email Signature
Window/Reception Decals
On Vehicles, Adverts - Print, Radio + TV
Some Integration Options
If you like tweeting then integrating your feed into Facebook will cause you to be seen as a spammer.
Ideally post 1-3 times per day on Facebook dependent on your audience
Twitter Stats
Twitter Statistics
The average Linkedin user is 44 years old
The average Facebook user is 38 years old
The average Twitter user is 39 years old
Source: All Facebook http://bit.ly/tl52gc
Infochart sources: blog Buffer
Infochart sources: blog Adage
Male – Female Ratio Demographics
Twitter Statistics
In June Pew Research undertook a survey of 2,277 Twitter profiles and determined that Twitter adoption among internet users in the United States had increased significantly.
Their analysis, Twitter usage amongst all online adults had leapt to 13% (from 8%), and the male demographic had doubled in size to 14% (from 7%).
People Are Sharing
Share of posts by AddtoAny
Most Tweets do not share links.
Twitter drives website traffic
Provides opportunity for engagement as well as referring to sites
Twitter Shows Strong Growth
• Inspire conversation to support communications goal
• Create buzz around an offline event before, during, and after
• Get new ideas and feedback on programs and services
• Drive traffic to web site or blog
• Recruit advocates
People Follow Brands
75% of followers have never“un-followed” a brandSource: Chadwick Martin Bailey
Followers read brand posts more than they tweet about brands
People follow brands to receive exclusivity, promotions, and be “in the know”
60% of followers say they’re more likely to recommend a brand to a friend after following”
Sharing Statistics
Links on Twitter receive 4.8 clicks, while on Facebook links receive 4.3 clicks, and on email 1.7 clicks.
Based on Bit.ly research, the half-life of a shared link depends on the platform where it’s shared. The half-life of a shared link on Twitter is 2.8 hours
The Psychology Of Twitter
Other noted reasons:
• Tweeting too many quotes
• self-promotion
• anger issues
• too self-centered
• don’t share anything new
• not enough conversation
• not interesting
Where do you place a link
http://danzarrella.com/new-twitter-data-optimal-link-placement-for-clicks.html#
Sharing Statistics
According to a report from BrightEdge:“Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button”
Source: Kissmetrics and Dan Zarrella
The vertical line represents the average click through rate (CTR) – followers to clicks. The horizontal line represents the number of links tweeted per hour.
Takeout: you can achieve a higher click through rate if you tweet between 1 – 4 times per hour.
Takeout: your best time to Tweet for Click Through Rates is mid week and weekend.
Use a tool like Tweriod to find out when your followers are online and the best time to Tweet.
Source: Kissmetrics
Tools to beEfficient
Tools to be efficient
MobileDesktop
TweetDeck
Hootsuite
TwitBird Pro (App Store link)
Hootsuite(App Store link)
Tweetdeck(App Store link)
Seesmic Seesmic(App Store link)
Hootsuite
Facebook pages and profiles
Linkedin profile and groups
Wordpress
Myspace
Mixi
Foursquare
Track Results
Determine:
Which channels deliver web traffic?Twitter, Facebook, email, Linkedin...
What about conversion rate?Build measuring funnels
TO DO:
Set up Google Analytics andconnect with HootSuite along with Ow.ly click stat reports
Hootsuite
Use the Paid Version
TweetDeck
View User Profiles and time lines
Translate Tweets
Track Your New Followers
What’s Popular
Block annoying content
TweetDeck
More Tools
Pluggio Buffer
SocialOomph Timely
Enables to you to build targeted lists, get reports on your activity and some stats. Free version is very basic, but moderate price for more functionality.
Build a targeted list of tweets that are scheduled based on your following. These are delivered over the course of the day.
A complete Twitter Automation and Analytic Tool. Provides useful tools for keyword analysis reports, follow backs, and reporting.
Timely schedules Tweets based upon the best time to deliver them.
Set theStrategy
Understand The Tools
http://www.briansolis.com/2011/01/exploring-the-twitterverse/
STRATEGY, OBJECTIVES, TACTICS
Every business or organisation has objectives. They are simply a matter of deciding where you want to be and when you want to get there.
Strategies are the things you need to do to accomplish your objectives. If your objective is where you want your company to be, the strategy is the route you need to take to get there.
OBJECTIVE STRATEGY TACTICS
For example: if the purpose of your marketing plan to launch a new product to a targeted audience –segment A:
If so your objective might read:
“Achieve 10k sales of product through website within first 3 months.”
For example: if the objective is to sell 10k of units through website within 3 months: strategy might be one or more of the following:
• Increase website traffic using Twitter
• Increase the sharing of content e.g. blog
• Increase no of followers based on customer segment A profile
Whereas strategies establish a broad outline of how you want to achieve your objectives, tactics are specific actions.
For example: If you strategy is to target segment A profiles for your new product:
“Target relevant segment A influencers on Twitter and develop relationship with them”
Set a Strategy
Strategy Listen Create Engage
Customer Relationships
Target and follow your existing and potential customers. Listen to their interests, concerns, issues and passions.
Create relevant news, info, links and tips that is relevant to them and helps them with their issues and problems.
Develop relationships with people and foster community around your brand and people
Sales Leads Listen in real time for potential opportunities
Respond with helpful advice and provide relevant solutions
Interweave contact methods to develop contact opportunities.
Reputation management
Listen for your brand/products and key people online.
Create policy regarding situations/comments.
Respond manage and moderate.
PR Listen to target audience and gain insight into behaviours, passions and interests
Use insights to develop creative PR campaign around brand. Create content/articles and involve community influencers
Respond to people, amplify and engage with audience
Promotions Target and follow target profiles; interested in similar products/services
Build in offers and promotionalmechanics e.g. links, Twtpic
Use feedback and success stories to build on campaign. Foster and reward brand champions / advocates
Event Coverage Integrate Twitter into event communications e.g. email, website…Listen to interest and build on coverage e.g. press articles
Develop hashtag for event; ensure pre-event good questions are shared
Develop interaction with people pre/during and post event
Match Twitter to Your Target Audience
As a trend the average age is becoming lower. In contrast the average age of a Facebook user is getting older.
Match Twitter to Your Target Audience
Age has an effect on social media usage, according to Umpf, their findings revealed that more than half of all pensionable UK adults were on Facebook, with more than a third also using YouTube on a regular basis; proof, if any were needed, that social media is not the preserve of the young. Marketers, take heed!
Twitter Tools
Twitter Analysis Tools
TweetStats
TweetStatsprovides simple statistics for Twitter including tweeting style and tendencies.
tHE ARCHIVIST
The Archivist was built by Mix Online, a group of designers and developers at Microsoft.
Klout Crowdbooster
Crowdboosterdoes a great job of tracking your retweets and proving good statistics.
Twitter Analysis Tools
TweetLevel
Calculates the level of popularity of a user of Twitter.
TweetGrader
TwitalyzerTwitalyzer trends thirty different metrics so you can decide which measures are right for you and which are meaningful for your business.
Trendistic
Trendistic allows you to track trends in Twitter
Research
TwTPoll
PollDaddy
Polls.TwEnter your Twitter name, poll question, and answer options to create your short query. Your poll can be shared via email, Twitter, or Facebook,
Create surveys, polls, and quizzes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. Generate and share easy-to-read reports.
Create polls that you can post to Twitter. You need to specify the question and the options that you want to provide to the use.
Twitter is an invaluable resource for marketing and public relations professionals, largely because of the promotion and relationship natures of the network. You can use these basic tools to ask questions of your own network for feedback and suggestions
Finding People
Twellow TweetFind
Just Tweet It Increasr
Search for people based on locality – ranks according to influence. You are able to follow them within the platform. Also features a map.
Search for people based on locality – ranks according to influence. You are able to follow them within the platform. Also features a map.
A twitter directory sorted by interest
An easy to use Twitter follower tool
Finding People
Local Follow Filter Tweeps
FriendLyx Twiends
Search for people locally.
Search for people based on locality and keywords in their bio.
FriendLynx searches for each of your Facebook friends on Twitter and helps you follow them.
You can list yourself by interests and country, and can find interesting people to follow and cool Twitter applicationsto use.
TWITTER TIPS
Able to follow
people directly in
Twellow
Search by your location
Follow and Unfollow People
Does Follow Qwitter Twerp Scan Twitoria
Follow Cost Just Unfollow Is Follow TweetFindTools
Tweepi Friend or Follow Fllwrs Manage Flitter
Tool to check if one person follows another person Daily reports on unfollows
Follow, unfollow or block contacts
Shows activity of the people you're following
Find out how frequently people update / tweet)
Easy tool to unfollow those that are not following you.
Find out who is following -enter two usernames
Tool to unfollow people that don't follow you
Review and clean your list of followers
Great tool to sort out your followers
Keeps track of who is and isn’t followingWho is and isn’t following you
Listening, Trends and Tags
Social Mention Monitter Crowdbooster TwitScoop
Hashtagify Search Hash Hash Mash HashTags
Twazzup TweetMeMe Twistori Topsy
Favstar Sulia Twendz Twit Links
Social media search engine incl: Twitter
Real time twitter search tool based on keywords.
Real time twitter search tool based on keywords.
Search and follow what's buzzing on twitter in real-time.
Realtime search results from Twitter
Trending stories and news. Live feed of Tweets showing loves, hates, believes, wishes
Real Time Search For Twitter
Trending funny tweets aaaaaaaExplore Twitter Conversations and SentimentHeadlines and interest streams
Lists and Groups
Formulists Group Tweet
Crowd Status Twitter Groups
One of our favorite apps. Formulists will help you create lists for you based upon certain criteria / keywords.
GroupTweetenables 2 to 100,000+ contributors to tweet from the same account.
Crowdstatus is made up of crowds, each crowd contains people and each person in the crowd has a status.
Twitter Groups allows you to send a message to those groups without needing to send the message to each person one at a time!
As an Organisational Tool
PlanyPus My Chores
TwitterCal Remember the Milk
Planypus is a wiki for your social life. The easiest way to share plans with your friends.
Build and track your tasks
Integrate and share your Google Calendar with Twitter
Manage tasks on Twitter as well as set notifications
Distributing Pictures, Videos and Files
TwitPic TwitVid
Twitxr Moby Picture
TwitPic allows you to post photos or videos from your phone, from the site, or through email.
Easily Post Videos or Photos on Twitter (you can also post to Facebook)
Share pictures on Twitter via your mobile phone
Directly share your photos, videos and audio with your friends on your favorite social sites: facebook, twitter, flickr, youtube, and more!
Interesting Visual Tools
MentionMap
Creates a "mindmap" type view of mentions by username
Twitter Fountain
Cool way to view tweets by person/ keyword in real time on big screen.
TwitterStream
It is an interactive tool to let you create StreamGraphsfrom the latest tweets based on a given word or user.
5KBrowser
A spacey way to “see” connections on Twitter, something that is nearly impossible on the site itself.
TwitArcs
Visualization tool that shows connection to people and content.
TwitterFall
An interesting real time browser of Twitter activity by keyword / user / etc
TweepsKey
This app generates a graph of your Twitter followers, displaying them as coloured dots.
PortWiture
Portwiture is mainly for fun. It takes a look at your recent Twitter statuses and gives you a visual look
Integrating Twitter
Integrating Twitter
Add Tweets
DlvrIt TwiteMail Tweet Old PostGoogle+Tweet
Loud Twitter TwitMe Twitter Graphics
Allows you to make your own Twitter update widgets for your site or blog using javascript.
Deliver Your Blog To Twitter, Facebook, and More
Allows twitter users to send HTML emails with attachments
Tweet Old Posts randomly picks your older post based on the interval specified by you.
A full featured twitter client for Google+! View your timeline, urlshortening, photo sharing and more...!
Some free graphics to put on your site for that purpose-place the image on your site and link your Twitter profile
A Wordpress simple plugin and automatically sends a tweet whenever you post a new post.
Imports your tweets to your blog and allows you to find all the tweets based on specific term or phrase.
Integrate Your Facebook Page to Twitter
1.
2.
3.
Go to your Facebook page – click Edit Page
Click on resources
Link page to Twitter
Tips
Tips
• Don’t delete or Ignore negative feedback, address it• Don’t use your friends and followers for their networks• Don’t only broadcast about your org, share stories & respond• Don’t be a control freak: guide conversations• Don’t just expect someone will run your SM
• Do track your progress using social analytics tools• Do Inspire conversation to support communications goal• Do find your niche community & stay focused on that topic• Do Create buzz around an offline event before, during, and after• Do Identify and build relationships with allies & supporters
Rules of Content In a Community
70
• Experts1%
• Enthusiasts9%
• Dabblers15%
• Spectators75%
The reality will be different for every community and business. When designing and building your community, you should always:
1. Remember that while your top participants will lay the foundation for your community, success at scale will depend as much on the 100,000 users who make one post as the 100 who make 1000.
2. Toward that end, you must create an aspirational environment, with a low barrier to entry and a clear path to move up the ladder of participation.
Developing the Conversation
5 reasons business is social
Tips
• Be useful. Be helpful. Be an authority
• Demonstrate you know your market
• Promote your work thoughtfully
• Share links and knowledge
• Use LinkedIn contacts or business cards to look up and follow people in your field
• Alternate between your business and something more personal e.g. comments about the movement in market conditions tempered with Tweets about your passion for creative design.
• Add your Twitter account and “Follow Me on Twitter” to your emails, web site, and other communications
• Focus on one or two of your followers a day. Spotlight something about them in a tweet. They’ll notice.
USING SOCIAL MEDIA
Listen
Engage
Influence
• Observe and understand the conversations
• Discover the platforms relevant to your audience
• Gain insights
• Set benchmarks
• Engage in conversation on the social web
• Add value to your community
• Build relationships online
• Respond to feedback
• Lead the conversation
• Develop your brand at the heart of the community
• Drive traffic to your online properties
Some More Resources
• Slide deck on social media and learning in the workplace as context for tool exploration http://c4lpt.co.uk/library/janes-articles-and-presentations/social-media-and-its-impact-on-how-we-learn-in-the-workplace-2/
• A tool selection process described for educationalists http://web2survivalguide.wordpress.com/web-20-and-education/choosing-the-right-tool/
• http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ - 50 Ideas on Using Twitter for Business – Chris Brogan
• http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/ - 11 Things to Avoid When Using Twitter | Tech N’ Marketing.
• http://twitterhandbook.com/ - Twitter Handbook — How good people make BIG things happen -FAST!
• http://econsultancy.com/blog/4162-the-10-twitter-commandments - The 10 Twitter Commandments – Econsultancy
• http://blog.neworld.com/2011/15-of-the-best-twitter-campaigns/ - 15 Good Twitter Campaigns• http://www.smashingmagazine.com/2009/03/02/twitter-web-designer-and-developer-toolbox-
api-and-tutorials/ - 50 Twitter Tools and Tutorials For Designers and Developers• http://www.mpdailyfix.com/4-steps-to-launching-a-successful-twitter-chat - This is an excellent
how-to guide to launching a Twitter chat.• http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets - 26 tips to get
you Tweeting better.• http://adage.com/adagestat/post?article_id=146612 - If you’re using Twitter, you’ll find these tips
to be essential.• http://mrpublicrelations.blogspot.com/2010/11/35-big-twitter-hashtags-for-pr-pros.html -
Valuable list of key PR hashtags on Twitter.
TribalCafe
HOW WE CAN HELP YOUSome ideas on how we can help your organisation:
1. Train and develop internal teams
2. Workshop ideas and creative for campaigns
3. Develop Facebook pages and apps
4. Increase awareness of your brand through PR, Social Media and Online Marketing
5. Mobile websites to help you become Smartphone (iPhone, Blackberry, Android) ready
6. Manage your Social Media for you: blogs, Tweets, Facebook fan posts, press articles and news - starting from £400 per month
7. Produce Websites that are socially integrated and SEO optimised
8. Provide outsourced technical solutions for integrating systems
9. Help you improve the performance of your Online Marketing
For more information:
Contact us on: 01295 722842
Email: [email protected]
www.tribalcafe.co.uk
Twitter: @tribaltalk
Facebook: www.facebook.com/thetribalcafe