twitter tactics for business
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10 Great Tactics To Use Twitter For Marketing, Promoting and Growing Your BusinessTRANSCRIPT
Copyright © 2008 Karim Gargum. All rights reserved.
10 Twitter Tactics For BusinessCreated By Karim Gargum www.KarimGargum.com
• Display your Twitter profile on your website
• Promote it on your emails and other client communications
• Easily update clients & prospects on new services and features via your Twitter profile
1. Easily Update Clients
Copyright © 2008 Karim Gargum. All rights reserved.
2. Track leads
• Create a private ‘leads’ profile
• Give your sales team access
• They get an update when a new lead comes in (needs a bit of IT work but very handy)
Copyright © 2008 Karim Gargum. All rights reserved.
3. Centralised Brainstorming
• Create a new project/brainstorming twitter profile
• Employees use profile to exchange thoughts
• An archive of ideas is created for future reference
Copyright © 2008 Karim Gargum. All rights reserved.
4. Cover Trade Shows & Events
• Create a trade show, seminar or event profile
• Cover the event with informative twitter updates
• Keep clients, prospects, and fans informed
Copyright © 2008 Karim Gargum. All rights reserved.
5. Connect With Remote Workers
• Create a private twitter profile
• Users on the road can update their progress here
• Head office can update remote workers
• Quick access to key information and news
Copyright © 2008 Karim Gargum. All rights reserved.
6. Customer Research
• Get thoughts on new offerings
• Ask users what features they want
• Discover which features are most popular
• Get quick and concise answers on your twitter profile
Copyright © 2008 Karim Gargum. All rights reserved.
7. Centralise Business Information
• Create a private twitter profile
• Upload latest sales figures, monthly targets and website traffic data
• Managers & staff can easily access information
Copyright © 2008 Karim Gargum. All rights reserved.
8. Light-Weight Email Tool
• We all spend A LOT of time on email
• Use twitter to send and RECEIVE short, 140 character emails
Copyright © 2008 Karim Gargum. All rights reserved.
9. Promote Educational Events
• Promote a new product guide
• Promote seminars
• Promote webinars
Copyright © 2008 Karim Gargum. All rights reserved.
10. Promote Your Blog
• Leverage twitter to drive traffic to blog
• New blog posts can appear automatically on twitter with a tweak of your blog settings
• Get blog post feedback
• Twitter word of mouth can increase readership
Copyright © 2008 Karim Gargum. All rights reserved.
Signing Up For Twitter
• Go to http://twitter.com
• Click on ‘Get Started - Join!’
• Follow sign-up steps
• You’ll be given option to set your profile to private
Copyright © 2008 Karim Gargum. All rights reserved.
About The Author
• London based online marketing specialist with over six years experience marketing retail financial services
• Find out more at www.KarimGargum.com
• Follow me on twitter http://twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.
11. Bonus Tactic - Networking
• Got to http://search.twitter.com/
• Type in a theme, keyword, company name, service that you are interested in
• You’ll get results of the Twitter users discussing these issues, follow these users
• If they follow you, you can exchange ideas
Copyright © 2008 Karim Gargum. All rights reserved.