twitter tactics for business

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Copyright © 2008 Karim Gargum. All rights reserved. 10 Twitter Tactics For Business Created By Karim Gargum www.KarimGargum.com

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10 Great Tactics To Use Twitter For Marketing, Promoting and Growing Your Business

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Page 1: Twitter Tactics For Business

Copyright © 2008 Karim Gargum. All rights reserved.

10 Twitter Tactics For BusinessCreated By Karim Gargum www.KarimGargum.com

Page 2: Twitter Tactics For Business

• Display your Twitter profile on your website

• Promote it on your emails and other client communications

• Easily update clients & prospects on new services and features via your Twitter profile

1. Easily Update Clients

Copyright © 2008 Karim Gargum. All rights reserved.

Page 3: Twitter Tactics For Business

2. Track leads

• Create a private ‘leads’ profile

• Give your sales team access

• They get an update when a new lead comes in (needs a bit of IT work but very handy)

Copyright © 2008 Karim Gargum. All rights reserved.

Page 4: Twitter Tactics For Business

3. Centralised Brainstorming

• Create a new project/brainstorming twitter profile

• Employees use profile to exchange thoughts

• An archive of ideas is created for future reference

Copyright © 2008 Karim Gargum. All rights reserved.

Page 5: Twitter Tactics For Business

4. Cover Trade Shows & Events

• Create a trade show, seminar or event profile

• Cover the event with informative twitter updates

• Keep clients, prospects, and fans informed

Copyright © 2008 Karim Gargum. All rights reserved.

Page 6: Twitter Tactics For Business

5. Connect With Remote Workers

• Create a private twitter profile

• Users on the road can update their progress here

• Head office can update remote workers

• Quick access to key information and news

Copyright © 2008 Karim Gargum. All rights reserved.

Page 7: Twitter Tactics For Business

6. Customer Research

• Get thoughts on new offerings

• Ask users what features they want

• Discover which features are most popular

• Get quick and concise answers on your twitter profile

Copyright © 2008 Karim Gargum. All rights reserved.

Page 8: Twitter Tactics For Business

7. Centralise Business Information

• Create a private twitter profile

• Upload latest sales figures, monthly targets and website traffic data

• Managers & staff can easily access information

Copyright © 2008 Karim Gargum. All rights reserved.

Page 9: Twitter Tactics For Business

8. Light-Weight Email Tool

• We all spend A LOT of time on email

• Use twitter to send and RECEIVE short, 140 character emails

Copyright © 2008 Karim Gargum. All rights reserved.

Page 10: Twitter Tactics For Business

9. Promote Educational Events

• Promote a new product guide

• Promote seminars

• Promote webinars

Copyright © 2008 Karim Gargum. All rights reserved.

Page 11: Twitter Tactics For Business

10. Promote Your Blog

• Leverage twitter to drive traffic to blog

• New blog posts can appear automatically on twitter with a tweak of your blog settings

• Get blog post feedback

• Twitter word of mouth can increase readership

Copyright © 2008 Karim Gargum. All rights reserved.

Page 12: Twitter Tactics For Business

Signing Up For Twitter

• Go to http://twitter.com

• Click on ‘Get Started - Join!’

• Follow sign-up steps

• You’ll be given option to set your profile to private

Copyright © 2008 Karim Gargum. All rights reserved.

Page 13: Twitter Tactics For Business

About The Author

• London based online marketing specialist with over six years experience marketing retail financial services

• Find out more at www.KarimGargum.com

• Follow me on twitter http://twitter.com/Kazimor

Copyright © 2008 Karim Gargum. All rights reserved.

Page 14: Twitter Tactics For Business

11. Bonus Tactic - Networking

• Got to http://search.twitter.com/

• Type in a theme, keyword, company name, service that you are interested in

• You’ll get results of the Twitter users discussing these issues, follow these users

• If they follow you, you can exchange ideas

Copyright © 2008 Karim Gargum. All rights reserved.