twitter session zain al shabab
DESCRIPTION
Twitter Session for University Students at Zain HQ organized by Zain Al ShababTRANSCRIPT
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Twitter SessionZain Al Shabab
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A US/Jordanian Social Media Strategist with
the ability to translate concepts into strong social media
campaigns. Managing Zain Jordan Social Media
and most recently served as the D i g i t a l
D i r e c t o r for the Jordanian
Government, where he managed social media for the
Prime Minister and the Government as a whole.
Managing and consulting public, NGO
and private brands.
He was listed as one of Top 100 Most
Influencer Arabs on Twitter in 2012.
Khaled ElAhmad
/Shusmo
/Shusmo
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Following Followers
YOU
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1. Denial2. Presence 3. Copy Paste
5 Stages of Twitter Acceptance
4. Conversing 5. Addiction
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Profile Photo
When would the egg hatch?
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Profile Photo
Stay away from Kids & Animals
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Profile Photo
Head shot
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Bio
Write about your profession, interests & passion
Explain how you can help people
Find people with the same interest and check out their Bios
Update your Bio
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Links
Use Links, if you don’t have a website use link
of your facebook
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Header
Look for a twitter header and modify it
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Tweet
A Message of 140 characters or less
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@Username + Message
A Reply will only be seen by (Shared Followers)
Reply (@)
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Message + @Username
This mention tweet will be visible for sender’s Followers
Mention (@)
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RT @Username + Message
Repeating someone else’s Tweet amplify it’s effect
Re-Tweet (RT)
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HashtagsCities / Countries
Conferences
Initiatives
Major Keywords
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DM
Send a private message to someone on twitter
P.S: Now you can opt in to allow none followers to DM you
Direct message (DM)
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Saving / Bookmarking Tweets
Favorite
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Find Lists or create your own (Public or Private)
Lists
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Twitter Content
Blog Post
Mind the 140
Character Limit
CSR & PR Events Photo OR Video Tweets
Retweet Rich Tweets
Inspiration
Quotes
Content
Curating
Offer Answer &
Guidance
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The 20 most
retweetable words
Source: The Next Web http://tnw.co/1d8uIiN
retweettwitter
please
you
post
blog
social
free
media
help
Please retweet
great
Social media
10
top
follow
How to
Blog post
Check out
New blog post
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How to find New Followers
Spread the word about your
twitter handle
Search by keywords (City,
Sector, Topic,..)
Search twitter Lists
Invite Email
Contacts
Search related
Hashtags
Follow Family & Friends
Find popular Tweep in your
area & follow their followersFollow 5 influentials then
engage them
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- Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t say it on twitter
- Please don’t post the same post from multiple accounts
- Give more than you take
- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it
- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
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Content Banks
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Engagement
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Twitter Apps
Great for businesses that want to analyze when is the best time to tweet and how
far their tweets are reaching, ManageFlitter provides analytics based on your
Twitter activity. Try the Free, Pro ($12/month), or Business ($49/month) versions.
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Twitter Apps
Discover new tweets, find new users to follow or track your own tweet's success with
FavStar.fm. It searches your tweets to show your most favorited or retweeted tweets.
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Twitter Apps
Hootsuite is a browser based social media dashboard designed for businesses
who want to control multiple social media networks at once. Try the freebie version
or get a pro account for $8.99/month.
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Twitter Apps
SnapBird is essentially Google for your tweets.
It combs through your tweets (or someone else's) for
search words, so you'll be able to find EXACTLY what
Lady Gaga said when she replied to your tweet 8 months ago.
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Twitter engagement for brands is
17% higher on weekends
Source: Blog.Bufferapp.com
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Tweets with image links get 2x the
engagement rate of those without
Source: Blog.Bufferapp.com
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Tweets with less than 100 characters
get 17% more engagement
Source: Blog.Bufferapp.com
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Tweets with hashtags get
2x more engagement
Source: Blog.Bufferapp.com
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Twitter users who mostly use a mobile
device are 181% more likely to be
on Twitter during their commute
Source: Blog.Bufferapp.com
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Amplifiers are 122% more likely
to send direct messages
Source: Blog.Bufferapp.com
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Your tweets have a 12x higher chance
of being retweeted if you ask for it,
and 23x higher if you actually
spell out the word “retweet”
Source: Blog.Bufferapp.com
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Tweets that include links are
86% more likely to be retweeted
Source: Blog.Bufferapp.com
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Adverbs & Verbs
generate more CTR
Source: The Next Web http://tnw.co/1d8uIiN
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Questions?
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Thank you
By: Khaled ElAhmad
/Shusmo
/Shusmo
Presentations: http://www.slideshare.net/kelahmad