twitter mistakes to avoid
TRANSCRIPT
Twitter mistakes to avoidAisling Foley Marketing
Marketing consultant for B2B tech companies
www.aislingfoley.com
www.aislingfoley.com
Audience
B2B companies Technology companies Software companies Start-ups with B2B focus
www.aislingfoley.com
Mistakes to avoid Over use of hashtags
2 is enough, 3 is proven to reduce click through rate Using hashtags and URL
Use one or the other Providing a choice and gives opportunity to chose wrong
one Hashtag capitalisation
Use capital letters to differentiate words Remember Susan Boyle incident?
Swearing Posting from wrong account Not optimising profile
Social media profiles are indexed by search engines
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Mistakes to avoid
Location “global” Where is Global?
Using map co-ordinates as your location Don’t be too clever
Not including social media buttons on your website
Sharing only your own content Retweeting helps you engage with others
Following hundreds of people immediately with no content Followers need a tweet history to help their decision Follow slowly - about 15 accounts per day
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Mistakes to avoid Using the auto reply Twitter feature
Everybody knows it’s automated - not personal Focus on quantity rather than quality
You can still have a lot of influence in a niche market with small number of influential followers
Over/under posting Don’t send loads in a row
• If one is missed, all missed Twitter has 15 minute shelf life Spread tweets out during the day
Not leaving enough space for others to retweet Tweet is 140 characters Handel = 15 + 3 (RT@) = 18: Use max 120 characters
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Read more
Aisling Foley Marketing blog Twitter mistakes to avoid Infographic – Jeff Bullas blog
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Aisling Foley Marketing
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Aisling Foley MarketingB2B marketing consultant for technology
companies
www.aislingfoley.com
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