twitter marketing for business

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for Business By Asra Khan

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Page 1: Twitter Marketing for Business

for

Business

By Asra Khan

Page 2: Twitter Marketing for Business

Why Twitter?

Instant customer care

Strengthening the brand and PR

Promotion of the events and launches

Initial market research

Lead generation

Page 3: Twitter Marketing for Business

5 Tips to get more business through Twitter

So how to make full use of Twitter? Follow these easy steps to

grow your business as well as your network.

You might be using Twitter but getting business out of it can be

little more difficult.

If you want to use Social Media for business and Twitter is on

the list, following are the points you must take heed of.

Page 4: Twitter Marketing for Business

1. Optimise and Integrate

Optimise your profile: Start with getting yourself a nice display

picture. You can even customise the background.

Use the left hand side column to your advantage. You can put

you logo, website and contact details.

Use the Bio sections as an elevator pitch. You can also get a

tagline of your company and links to your website, blog etc in this

section.

Once you’ve your profile all set up, integrate it with your website,

Facebook page, Blog etc.

Page 5: Twitter Marketing for Business

2. Listen and Monitor

Once you are on Twitter, the first step should be to listen before

you start joining the conversations.

Search for relevant keywords and you should get a list of people

who are talking about your business or your industry.

Reputation Management: Follow up and act immediately in case

of a negative tweet.

Answer Questions: Treat it as an instant customer care service

that can really strengthen your brand.

Page 6: Twitter Marketing for Business

3. Develop Relationships

Join in the relevant conversations and be chatty. Instead of just

posting links on Twitter, try to interact with your followers as well.

Develop a nice mix of what you would like to tweet

about. Industry trends, market news will attract relevant people.

Tweet 3-5 times a day but make sure to keep your posts

interesting and relevant to your target audience.

Follow influencers and try to get them say good things about

your brand. You can look for influencers in your field

through Tweet Grader.

Page 7: Twitter Marketing for Business

4. Retweet and Favourite Tweets

Retweet (RT) your followers’ tweets. And if someone else

retweets your tweet, make it a point to thank them for it.

Make it a point to RT any tweet which is positive about your

company: That way more people will get to see what good things

are being said about you.

Also, remember to “Favourite” all the positive reviews you get.

Gradually you’ll develop a good list of positive tweets in your

Favourite tab. You can then post that link on your website or blog

as a list of Testimonials.

Page 8: Twitter Marketing for Business

5. Search smartly

Use these

search operators

that can really

save you a lot

of time and

effort in making

sense of

Twitter.

Page 9: Twitter Marketing for Business

Need Help?

Use these tips to get some business through Twitter but keep

your Social Media strategy consistent, integrated and focussed.

Hire a Social Media Manager if you don’t have time to do it

yourself. Though Social Media is free, it is very time consuming.

Or get in touch with us if you are after a professional Digital

Marketing strategy. We can design a strategy that suits your

purpose, train your staff to execute it or manage your entire social

media for you.

And no it doesn’t cost the Earth!

Page 10: Twitter Marketing for Business

Connect with usAsra KhanDigital Marketing Executive

LinkedIn: http://uk.linkedin.com/in/asrakFacebook: http://www.facebook.com/asra.twistTwitter: #asra_khan

White Room Creative Agencywww.wrca.co.uk

Blog: http://wrca.co.uk/blogLinkedIn Group: http://www.linkedin.com/groups?gid=4149702&trk=hb_side_gGoogle+: https://plus.google.com/101267001631184833726Twitter: #wcreativeagencyFacebook Page: http://www.facebook.com/whiteroomcreative

Page 11: Twitter Marketing for Business

About White Room Creative Agency

White Room Creative is a Birmingham, UK based digital

marketing agency solving challenges with strategy, design

and technology. Combining different areas of strategic,

creative and technical expertise to deliver fully integrated

digital marketing solutions.

Services offered include Social Media Marketing, Web

Design & Development and all aspects of Digital Marketing.

For more information on what White Room Creative can do

for you, please visit www.wrca.co.uk or call us at

+44 (0)121 359 5844

Thank you